{"id":7105,"date":"2016-03-10T10:16:30","date_gmt":"2016-03-10T17:16:30","guid":{"rendered":"https:\/\/therealdaily.com\/?p=7105"},"modified":"2016-03-10T10:16:30","modified_gmt":"2016-03-10T17:16:30","slug":"are-wearables-failing","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/are-wearables-failing\/","title":{"rendered":"Are wearables failing? New study reveals an adoption issue"},"content":{"rendered":"

Just about every major tech company has come up with one or multiple wearables. Clearly, the industry had hoped that wearables would become as ubiquitous as mobile phones, bringing in major revenue.<\/p>\n

<\/i> Read also: The real reason people aren\u2019t buying into Internet of Things devices<\/a><\/strong><\/div>\n

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\nUnfortunately for tech giants and startups alike, wearables haven\u2019t really caught on with consumers. There was a notable lack of hype around wearables at this year\u2019s Mobile World Conference, with virtual reality and 360 degree video taking the spotlight.<\/p>\n

Losing profit<\/h2>\n

This past year several companies lost profits or even gave up completely on their wearable products.<\/p>\n

Just one week before they were due to ship, Toshiba pulled its Wearvue glasses from the market, turning its focus back towards its more profitable ventures.<\/p>\n

Is there value in a wearable?<\/h2>\n

Largely thanks to their devoted fan base, Apple was able to sell an estimated 4.1 million Apple Watches in quarter four of 2015, but showed only a 5 percent increase from quarter three \u2013 a particularly feeble growth, given that shoppers usually buy up tech gadgets during the holidays.<\/p>\n

Reviewers complained that the watch is difficult to use, and doesn\u2019t provide any particular value over a smartphone.<\/p><\/blockquote>\n

Fitness trackers aren\u2019t faring any better than smart watches and glasses. One of the market\u2019s first fitness trackers, the Nike FuelBand, was pulled from the market about a year ago after four years of floundering. FitBit is hoping to rake in $2.4 billion in 2016, but reports from this past year show they that turned zero profit in quarter one, having lost big bucks investing in two new smart wearable products.<\/p>\n

Smartphones over everything<\/h2>\n

What gives? Obviously the minds at these tech companies thought wearables would be the next big thing, so why aren\u2019t consumers chomping at the bit to get their hands on them? It\u2019s likely a combination of lack of interest and sub-par product development.<\/p>\n

Consumers already have their smartphones in their pockets and purses at all times, so they simply don\u2019t see the need to be constantly connected to another smart device.<\/p><\/blockquote>\n

Giving it time<\/h2>\n

Most tech companies haven\u2019t given up on wearables completely \u2013 after all, sometimes it takes a few years for a new trend to catch on. But developers will need to figure out how to make wearables offer a user experience that is genuinely unique.<\/p>\n

#Wearables<\/h3>\n","protected":false},"excerpt":{"rendered":"

Tech companies thought wearables would be the next big thing, so why aren\u2019t consumers chomping at the bit to get their hands on them?<\/p>\n","protected":false},"author":337314,"featured_media":7107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[455,674],"class_list":["post-7105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-tech","tag-wearables"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/03\/wearables-tech-smartwatch.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337314"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=7105"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7105\/revisions"}],"predecessor-version":[{"id":7175,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7105\/revisions\/7175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/7107"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=7105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=7105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=7105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}