{"id":7440,"date":"2016-04-04T08:08:40","date_gmt":"2016-04-04T15:08:40","guid":{"rendered":"https:\/\/therealdaily.com\/?p=7440"},"modified":"2016-04-04T08:08:40","modified_gmt":"2016-04-04T15:08:40","slug":"facebook-advertisers","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/facebook-advertisers\/","title":{"rendered":"Facebook wants to help advertisers get more bang for the buck"},"content":{"rendered":"

We know you are advertising on Facebook \u2013 so why not take tips from the social media site itself? Facebook for Business\u2019 team recently posted valuable information<\/a> about how companies can best create competitive ads for Facebook. <\/p>\n

\u201cIn the spirit of helping advertisers,\u201d the company has given marketers a lot of insight into how to maximize the value of Facebook ads. <\/p>\n

<\/i> Read also: Facebook quietly launches another place for ratings and reviews<\/a><\/strong><\/div>\n

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\nFacebook\u2019s goal is to show users ads that are specifically relevant to them, while also seeking to \u201cmaximize value for advertisers.\u201d To achieve this, the site runs billions of \u201cad auctions\u201d daily. <\/p>\n

How do “ad auctions” work?<\/h2>\n

When you submit an ad to Facebook, you are asked to specify a target audience, an objective for the campaign (such as brand awareness or converting sales), and a measurable outcome for the objective, such as a number of clicks or conversions. <\/p>\n

Then, each time there is a slot available to show an ad to a user, the slot is \u201cauctioned\u201d off between competing ads. Your ad receives a value score that combines your bid value, the probability of your desired outcome, and the advertisement\u2019s relevance to the user. In this way, Facebook\u2019s ad auction chooses the best ad for the best user, by combining a number of different criteria. <\/p>\n

How to nail an auction<\/h2>\n

There are several things you can do to increase your chances of winning an ad auction. First of all, when you set up the ad you can choose between automatic or manual bidding. Automatic bidding adjusts your bids to lead to the most desired actions possible within your budget. With manual bidding, you set the monetary value. <\/p>\n

If you are using manual bidding, be sure that your bid reflects the value of your outcome. For example, \u201cif you want website conversions and a conversion is worth $15 to you, bid at least $15.\u201d Bid too low, and your ad won\u2019t reach your audience. <\/p>\n

It\u2019s important to choose your audience wisely<\/h2>\n

A large audience is necessary for brand awareness, but a more targeted audience is crucial for gaining conversions. Facebook also gives you the option of running your ads on Instagram and on the sites of publishers within the Audience Network, automatically placing the ads where they will be most effective. <\/p>\n

You can use several Facebook analytic tools to find out whether or not your ads are relevant to your target audience. Your relevance score compares the relevance of your ad to the audience you are targeting with the other brands who are targeting the same audience \u2013 a crucial criteria in Facebook\u2019s ad auctions. <\/p>\n

Finally, keep an eye on your Delivery Insights (new to the Ad Manager), which will help you gauge the relevance of your ads and how your audience is responding. <\/p>\n

#FBads<\/h3>\n","protected":false},"excerpt":{"rendered":"

Facebook rolls out new insights for advertisers, auctions, and advice for how to get more bang for your buck on their platform.<\/p>\n","protected":false},"author":337314,"featured_media":7352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[345,194,355],"class_list":["post-7440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-facebook","tag-marketing","tag-social-media"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/03\/productivity-typing-laptop.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337314"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=7440"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7440\/revisions"}],"predecessor-version":[{"id":7443,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7440\/revisions\/7443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/7352"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=7440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=7440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=7440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}