{"id":7572,"date":"2024-04-22T07:12:00","date_gmt":"2024-04-22T12:12:00","guid":{"rendered":"https:\/\/therealdaily.com\/?p=7572"},"modified":"2024-04-22T12:45:10","modified_gmt":"2024-04-22T17:45:10","slug":"7-signs-of-old-design","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/7-signs-of-old-design\/","title":{"rendered":"7 ways to quickly refresh your outdated brand"},"content":{"rendered":"

Just as styles of clothes come and go, website styles can date your business. How can you tell if your design is stuck in the past? Here are 7 things to consider about your design style:<\/p>\n

1. Sans serif or not?<\/strong> With 4K in full effect, serif types are coming back into vogue. A serif typeface is one with small lines attached to the end of a letter.<\/p>\n

Sans serif typefaces, those without those small lines, were introduced for readability<\/a> on mobile devices which used to have much lower resolution.<\/p>\n

2. Are you constantly changing colors to keep up with trends?<\/strong> Although the \u201cbest\u201d color for marketing changes annually, it\u2019s not really about what color you use. It\u2019s about consistent design with color saturation.<\/p>\n

3. Where do you work?<\/strong> Sitting at a desk waiting for inspiration is a thing of the past. Get out in the world and work on your tablet to enhance your ideas and take pictures to bring more elements into your design.<\/p>\n

4. What\u2019s your perspective?<\/strong> Look through your social media account and look for variety in your photos and posts. Find a new angle for photos and text to give more interesting content.<\/p>\n

5. Are you using trends to brand your company?<\/strong> You may be using the hot ticket item of two years ago, but the population has already moved on to the next thing, so why would you hop on an old trend?<\/p>\n

Use trends in marketing, but not for branding.<\/em><\/p>\n

6. What\u2019s your design style?<\/strong> Flat design is a trend that is going by the wayside. Get one step ahead by using elements to add depth to your site.<\/p>\n

7. Do your templates look like templates?<\/strong> WordPress is great for small businesses, but when you use one of the templates without any customization, you look like you don\u2019t know what you\u2019re doing.<\/p>\n

Spend a few dollars and get some help implementing your own images and graphics to fully adapt your site.<\/p>\n

This assumes that your site has already been on the cutting edge<\/a>. We’re still seeing a number of small businesses that don\u2019t have much content about their business.<\/p>\n

As you know, having a website is vital in today\u2019s economy, and even if you\u2019re the only one in your community that provides your service or product, you cannot expect to stay on top by just having a minimal website.<\/p>\n

Make it a part of your marketing strategy to update your site weekly and keep your customers engaged.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just as styles of clothes come and go, website styles can date your business. How can you tell if your design is stuck in the past?<\/p>\n","protected":false},"author":337267,"featured_media":19564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[949,194,1234,1775],"class_list":["post-7572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-design","tag-marketing","tag-real-estate-news","tag-web-design"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2022\/09\/person-working-on-branded-content-marketing.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337267"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=7572"}],"version-history":[{"count":13,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7572\/revisions"}],"predecessor-version":[{"id":21226,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7572\/revisions\/21226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/19564"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=7572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=7572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=7572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}