{"id":7656,"date":"2016-04-25T08:13:49","date_gmt":"2016-04-25T15:13:49","guid":{"rendered":"https:\/\/therealdaily.com\/?p=7656"},"modified":"2016-04-25T08:13:49","modified_gmt":"2016-04-25T15:13:49","slug":"agent-hijacked-coachellas-social-media-feed-genius","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/agent-hijacked-coachellas-social-media-feed-genius\/","title":{"rendered":"How an agent hijacked Coachella’s social media feed to access 100k people"},"content":{"rendered":"

Nearly 100,000 people take part in the pilgrimage to Coachella Valley Music and Arts Festival<\/a> each year. The event takes place across two weekends in the L.A area and features big name musical performances, ubiquitous floppy hats, and social media saturation. This past weekend, many of those social media posts accidentally promoted one local real estate agent.<\/p>\n

<\/i> Read also: Finally ready to implement a social media strategy? Here are 10 social media tips for 2016<\/a><\/strong><\/div>\n

\"bar\"<\/p>\n

Hacking social media<\/h2>\n

Thousands of festival goers posted pictures and statuses on Facebook and Instagram only to find that they had unwillingly tagged the local business man.<\/p>\n

The location tag called \u201cCoachella – Weekend 1\u201d later automatically changed to show their location as \u201cRami Atherton<\/a>\u201d.<\/p>\n

How did he do it?<\/h2>\n

When clicked, the geo-tag leads to a Facebook page for Nourmand & Associates, where Rami specializes in luxury real estate in Beverly Hills, the Sunset Strip, and Malibu.<\/p>\n

How does one hack a location tag? It\u2019s pretty simple. A mischievous business person could<\/em> set up a Facebook place under one name and then, hypothetically, edit it after thousands of people check in.<\/p>\n

The backlash<\/h2>\n

It\u2019s somewhat more difficult to remove a location from previous posts, something many angry festival goers have pointed out.<\/p>\n

Buzz Chatman, a television producer who\u2019s Facebook posts are now riddled with Atherton\u2019s name, had this to say to Billboard<\/a>: \u201cThat is some sneaky s\u2014\u201c.<\/p>\n

“Not a publicity stunt”<\/h2>\n

Atherton talked to The Hollywood Reporter <\/a>, and claimed the location tag was \u201cabsolutely not\u201d a publicity stunt, but some of the agitated posters pointed out there was another misleading location tag set up for the second festival weekend.<\/p>\n

Both location pages have been removed following the press coverage.<\/p>\n

#MarketingStunt<\/h3>\n","protected":false},"excerpt":{"rendered":"

Nearly 100,000 people take part in the pilgrimage to Coachella Valley Music and Arts Festival each year. The event takes place across two weekends in the L.A area and features big name musical performances, ubiquitous floppy hats, and social media saturation. This past weekend, many of those social media posts accidentally promoted one local real […]<\/p>\n","protected":false},"author":337673,"featured_media":7666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[967,968,969,970,355],"class_list":["post-7656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-coachella","tag-geolocation","tag-geotag","tag-marketing-stunt","tag-social-media"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/04\/coachella.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337673"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=7656"}],"version-history":[{"count":4,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7656\/revisions"}],"predecessor-version":[{"id":7672,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/7656\/revisions\/7672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/7666"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=7656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=7656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=7656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}