{"id":8752,"date":"2016-09-12T08:49:11","date_gmt":"2016-09-12T15:49:11","guid":{"rendered":"https:\/\/therealdaily.com\/?p=8752"},"modified":"2016-09-12T08:49:11","modified_gmt":"2016-09-12T15:49:11","slug":"360-degree-videos-prove-take-marketing-next-level","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/360-degree-videos-prove-take-marketing-next-level\/","title":{"rendered":"These 360 degree videos prove how to take your marketing to the next level"},"content":{"rendered":"<p>Facebook\u2019s launch of 360 video support promises a richer media experience for users and brands.<\/p>\n<div align=\"center\"><strong>Read also: <a href=\"https:\/\/therealdaily.com\/real-estate-marketing\/facebook-introduces-360-degree-videos-and-brokerages-should-jump-on-it\/\">Facebook introduces 360-degree videos and brokerages should jump on it<\/a><\/strong><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-91813\" src=\"https:\/\/theamericangenius.com\/wp-content\/uploads\/2015\/09\/the-real-daily-news.png\" alt=\"bar\" width=\"100\" height=\"19\" \/><br \/>\nIt\u2019s pretty clear that this format has significant applications for home listings; who doesn\u2019t want to be able to feel like they are walking through a home from the comfort of their couch?<\/p>\n<h2>How others are using it<\/h2>\n<p>Lets take a look at some of the top examples of this 360 video application:<\/p>\n<p><strong>Visit Florida<\/strong> published a 360-degree video of a scuba diver traversing the Rainbow River. The video comes complete with a classical music soundtrack to add to the epicness of the deep blue sea.<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FVISITFLORIDA%2Fvideos%2F10153830448655794%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Speaking of nature, leave it to <strong>National Geographic<\/strong> to capture some breathtaking scenery in 360 degrees.<\/p>\n<p>This particular video comes from a waterfall that sites on the border of Zambia and Zimbabwe.<\/p>\n<blockquote><p>The camerawork here really captures the gravitas of the height of the waterfall in a way you might not get otherwise.<\/p><\/blockquote>\n<p>Bonus points for the narration, something that is surprisingly sparse amongst 360 videos.<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fnatgeo%2Fvideos%2F10153538607278951%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Nature isn\u2019t the only venue worthy of a full view. Live events have become a popular source of 360 shoots as well. Take, for example, this footage from the <strong>FC Barcelona<\/strong> Facebook page of a tribute to a player who recently passed away.<\/p>\n<p>The 360 view gives you a fuller sense of the vibe of the stadium for such an event. That being said, it can be tricky to take it all in without a specific camera angle to guide your eye.<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffcbarcelona%2Fvideos%2F10154286379954305%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Here\u2019s another great soccer video, this time of a stadium full of <strong>Liverpool soccer<\/strong> fans singing \u201cYou\u2019ll Never Walk Alone,\u201d the theme song of the team.<\/p>\n<blockquote><p>By keeping a panned out view of the fans, you feel a greater sense of awe at the unity of the fan base.<\/p><\/blockquote>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FLiverpoolFC%2Fvideos%2F10154008886212573%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Of course, it wouldn\u2019t be a trend of the visual medium if Hollywood hadn\u2019t adopted it. These trailers for Deadpool and <strong>Zoolander<\/strong> both create a unique twist on the classic cinematic promotional vehicle. The trailers are shot in a way that entices the user to follow the character around the screen.<\/p>\n<p><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FZoolanderMovie%2Fvideos%2F1125025280850403%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p>While real estate videos may not have that character, some narration can trigger the user to focus on a specific piece of the house.<\/p><\/blockquote>\n<h3>#360Video<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>(MARKETING NEWS) It\u2019s pretty clear that this format has significant applications for home listings; who doesn\u2019t want to be able to feel like they are walking through a home from the comfort of their couch? <\/p>\n","protected":false},"author":337672,"featured_media":8784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[1189,345,1165,194,1191],"class_list":["post-8752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-360-degree-video","tag-facebook","tag-listing","tag-marketing","tag-viewing"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/09\/facebook-360-videos.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/8752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337672"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=8752"}],"version-history":[{"count":12,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/8752\/revisions"}],"predecessor-version":[{"id":8785,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/8752\/revisions\/8785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/8784"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=8752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=8752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=8752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}