Sandvine\u2019s research shows that the large amount of North American downstream traffic occurs in the peak evening hours on fixed access networks, when individuals have more time to devote to media.<\/p>\n Five years ago it accounted for less than 35%.<\/p><\/blockquote>\n Conversely, Netflix (37.1%), YouTube (17.9%), and Amazon Video (3.1%), the top three sources of video traffic on fixed access networks in North America, all saw an increase in traffic share over the levels observed earlier in the year.<\/p>\n With impressive numbers like that, is it any wonder that producers of content are now trying to determine how much content is just right? Remember, streaming programming can be a work of art, but it\u2019s just a hook to keep viewers seated so they\u2019ll watch or listen to the advertising. Same things goes for radio.<\/p>\n So here\u2019s the challenge: if an average couple will sit through a 30 minute or 60 minute block of content (complete with advertising) maybe they do the same thing with \u201cMini\u2019s\u201d (Micro-programming that lasts anywhere from 5-10 minutes in length). Video streaming service DramaFever<\/a>, known primarily for its foreign-language films and TV shows, has seen the future and it runs less than 15 minutes.<\/p>\n They have started to distribute short-form content to capitalize on the binge-watching phenomenon.<\/p><\/blockquote>\n Says Tim Lee, director of licensing at DramaFever, \u201cOur hypothesis was that if we released all of the episodes at once, users were going to be more likely to marathon them [because] obviously, it\u2019s much easier to binge 20 episodes of a short series than 20 hours of a TV show.\u201d<\/p>\n![\"bar\"](\"https:\/\/theamericangenius.com\/wp-content\/uploads\/2015\/09\/the-real-daily-news.png\")
\nIt\u2019s an interesting question because a recent study conducted by Sandvine<\/a>, a leading provider of intelligent broadband network solutions for fixed and mobile operators, revealed that over 70% Of North American viewer traffic<\/strong> is now focused on real time entertainment. In other words, streaming video and audio.<\/p>\nIn the evening hours<\/h2>\n
Get viewers hooked<\/h2>\n
Who watches short form content?<\/h2>\n