{"id":8996,"date":"2016-10-11T09:35:30","date_gmt":"2016-10-11T16:35:30","guid":{"rendered":"https:\/\/therealdaily.com\/?p=8996"},"modified":"2016-10-17T10:24:45","modified_gmt":"2016-10-17T17:24:45","slug":"target-marketing-efforts-mobile-desktop","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/target-marketing-efforts-mobile-desktop\/","title":{"rendered":"Who should you target your marketing efforts for on mobile? What about desktop?"},"content":{"rendered":"

Which do you prefer: the smartphone or the laptop?<\/p>\n

That is the question posed by Global Web Index in their \u201cDevice Preferences Report<\/a>\u201d which sought to explain that, \u201cwhile global internet users are now as likely to have a smart phone as a PC\/laptop, recent data shows that there are clear geographic divisions between those who say mobiles are most important to them and those who value laptops.\u201d<\/p>\n

The chicken or the egg<\/h2>\n

We are typically USA-centric on this side of the pond, so data regarding American usage skews towards the most popular, which is smart phone technology. On a more global scale, that is not quite the case.<\/p>\n

Laptop vs. mobile use often reflects age-group specific demographic tendencies.<\/p><\/blockquote>\n

For example, points out a Global Web Index article, \u201cin Thailand one-in-two \u201conline adults\u201d consider themselves as mobile-first, compared to less than a fifth who say laptops are most important.\u201d<\/p>\n

Read also: Most home buyers search online, more than half do so on their mobile device<\/a><\/strong><\/div>\n

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\nIn other fast-growth markets, the trend is similar in places like Malaysia, UAE and, perhaps most importantly, China.<\/p>\n

But dial the demographics down a notch and you’ll find that the young and digitally engaged prefer the smart phone.<\/p><\/blockquote>\n

At the other end of the spectrum comments GWI, many so-called \u201cmature markets\u201d retain a close connection to laptops, with half or more of internet users in Poland, Belgium and the UK classifying themselves as laptop-first.<\/p>\n

Following the trends<\/h2>\n

In the bigger scheme of things, it\u2019s easy to discount the technology popularity trends based on geography, but if you consider how much revenue foreign markets bring in for the same, the argument takes on a whole new meaning.<\/p>\n

#TargetedMarketing<\/h3>\n","protected":false},"excerpt":{"rendered":"

(TECH NEWS) On a global scale laptop versus mobile use often reflects age-group specific demographic tendencies.<\/p>\n","protected":false},"author":337420,"featured_media":7073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[1229,1035,1226,349],"class_list":["post-8996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-age","tag-demographic","tag-laptop","tag-mobile"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/03\/working-typing-transparency.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/8996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337420"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=8996"}],"version-history":[{"count":6,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/8996\/revisions"}],"predecessor-version":[{"id":9118,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/8996\/revisions\/9118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/7073"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=8996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=8996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=8996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}