{"id":923,"date":"2014-04-01T10:31:12","date_gmt":"2014-04-01T17:31:12","guid":{"rendered":"https:\/\/realuoso.com\/?p=923"},"modified":"2015-07-12T07:23:27","modified_gmt":"2015-07-12T14:23:27","slug":"berkshire-hathaways-new-tv-commercial-subtly-brilliant","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/berkshire-hathaways-new-tv-commercial-subtly-brilliant\/","title":{"rendered":"Berkshire Hathaway&#8217;s new tv commercial is subtly brilliant"},"content":{"rendered":"<p>Most real estate commercials are filled to the brim with ethnically diverse buyers that look like they are from different socio-economic backgrounds. The music is typically enthusiastic and designed to make consumers want to open their wallets and spend money on a home, whether it is the first time or a repeat buyer. <\/p>\n<p>Some real estate search commercials aren&#8217;t agent-centric, rather focus on the buyers, but then there are tv ads like <a href=\"https:\/\/www.youtube.com\/watch?v=o3bZz_JHyyA\" target=\"_blank\" rel=\"nofollow\">Zillow&#8217;s<\/a> which don&#8217;t feature an agent at all, even though there is a sign in the yard, which implies at least a listing agent is involved. <\/p>\n<p>But Berkshire Hathaway&#8217;s new commercial offers a subtle alternative to the cookie cutter commercial: <\/p>\n<p><iframe width=\"640\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/gdPLXB3xXEo?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Did you see it? The agent. Watch again, and consider the agent. <\/p>\n<p><a href=\"https:\/\/agbeat.com\/business-news\/realtor-income-rises-25-prepare-for-a-wave-of-n00bs\/\" target=\"_blank\">NAR reports<\/a> that the typical Realtor has 13 years of experience, is 57 years old, works 40 hours per week, and 57 percent are women. Half have at least a bachelor\u2019s degree, and 90 percent are homeowners. Under two percent are under 30, and only four percent are between 30 and 34. <\/p>\n<p>Instead of a perky 22 year old new agent, the ad features a depiction of the average agent, instead of selling an image. It&#8217;s subtle, but it&#8217;s accurate, and it&#8217;s brilliant. Way to go, Berkshire Hathaway.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berkshire Hathaway is running a commercial on tv that offers one subtle detail that most marketers miss &#8211; accuracy.<\/p>\n","protected":false},"author":335811,"featured_media":925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[125,93],"tags":[193,194,195],"class_list":["post-923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-old-school-marketing","category-real-estate-tech","tag-berkshire-hathaway","tag-marketing","tag-tv-commercial"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2014\/04\/berkshire-hathaway-services.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/335811"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":2,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":1129,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/923\/revisions\/1129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/925"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}