Yes, that was a baited title and No, no one said that to me.\u00a0 But they could if I don\u2019t do my job as a listing agent first and foremost.\u00a0 I am NOT an anti-social media advocate (not at all, I <3 love social media!) but I AM a consumer advocate<\/strong> and if you are an agent your consumers are buyers and sellers, period.<\/p>\n Do you want to know what the awesome sauce of being a top listing agent is? <\/strong>It is servicing a listing as you would want your own home to be serviced.\u00a0 Think about that for a minute<\/em><\/strong>.\u00a0 If you had a home for sale, what would you expect the listing agent to do?\u00a0 You may not have even thought about it in this perspective before, but it can be a pretty handy tool to up your game and build client loyalty and provide your consumers, your clients, with the type of service they RAVE about.<\/p>\n 1) Dominate the Internet <\/strong>with my listing, including maps, pictures, details, school info etc.\u00a0 I\u2019d want to be able to Google my address and find my listing in many different locations.<\/p>\n 2) I would want to be able to reach my listing agent quickly<\/strong>, in my preferred communications manner (text, email, phone).<\/p>\n 3) I would expect detailed updates<\/strong> each time they showed the house (feedback<\/strong>) and monthly updates on all the marketing my listing agent has done that month for my property (and I\u2019d like to know what is working and where the traffic is coming from, technically and geographically).<\/p>\n 4) I for SURE want to be assured that when someone wants to see my listing, that the listing agent makes it very easy<\/strong> and accommodating for it to be shown.<\/p>\n 5) If I saw my agent on Facebook, Twitter or other social media, I\u2019d be cool with it as LONG as they were doing the above first.\u00a0 If they haven\u2019t had time to update me, show my listing or give me feedback, they sure as Heck don\u2019t have time to be on any social media<\/strong> site<\/strong>.<\/p>\n 6) I\u2019d EXPECT my listing to be on my listing agent\u2019s blog or website<\/strong> (I would not take kindly to the idea that my agent\u2019s blog or website is NOT the place for my listing to be, so if you, Blogging Purist Agent, don\u2019t have a main site where your listings are highlighted, I\u2019d rethink that strategy, my main clients are my listing clients, not blog visitors who don\u2019t want to see my listings, this is a REAL ESTATE BLOG and I SELL MY LISTINGS).<\/p>\n 7) I would NOT want to know that my listing agent has a bad reputation for spamming <\/strong>anyone.<\/p>\n 8) I would expect my listing agent to be fully abreast of my competition <\/strong>not only when they list the property, but monthly so that we\u00a0 can make decisions together regarding price changes based on informed knowledge.<\/p>\n 9) I would want to know that my listing, regardless if it\u2019s lower than the rest of my agent\u2019s inventory, is getting the same treatment that all of the others do.\u00a0 If they wanted my business, then respect it.\u00a0<\/strong>Don\u2019t just take my listing to build your inventory book and treat me like a red-headed step child.<\/p>\n 10) Finally, I\u2019d want to know that my agent is knowledgeable, approachable, professional and dedicated to selling my listing <\/strong>as quickly as possible for the highest the market will bear.<\/p>\n If you, fellow agents, have some disgruntled listing clients or clients who don\u2019t want to reduce their price even when the market indicates it should, look at the above and see if you have done your job as you would have expected it to be done for your own property.\u00a0 Where did you fall short?\u00a0 What can you rectify now?\u00a0 Build your business around the desired consumer experience and expectation and you can\u2019t go wrong.<\/strong><\/p>\n You might do all of things, you might do more, and they might seem elementary.\u00a0 If so, Great, go have a blast on Facebook and bring in more great business from great clients, but if not, get your own house in order before looking for more houses to sell.<\/strong> No pun intended.<\/p>\n PS: I have seen agents (and even myself in moments of weakness) not provide the service above, and when I look back at my less-than-perfect self, I just shake my head, pull up my bootstraps and get back to being that agent that I want to be.\u00a0 Where I most often fall down is simply letting the clients know what is going on.<\/p>\n I somehow forget that they don\u2019t KNOW their single property site has been viewed 5,000 times, or that there is a foreclosure in the neighborhood that wasn\u2019t there before, etc.\u00a0 I need to always keep them as informed on their listing as I am so they can feel secure and up-to-date.\u00a0 That is exactly what I would want to be if it were my home on the market\u2026.<\/p>\nI would EXPECT my Super Star Ace Listing Agent to:<\/h2>\n
Have you done your job?<\/h2>\n