Lisa Milo-DiTullio, an agent in my office just sent me an email telling me that she is consistently connecting with buyers by answering questions on Trulia. Trulia offers Voices, a place where real estate agents can read consumers questions and answer them, connecting to them when and where they have the questions, when they are looking at properties. Social networking – communicating and sharing, ain’t that grand?
She sends the questions to her handheld through the RSS feed provided by Trulia and is consistent in answering and “helping” people. Lisa said to me” Knowledge is Power. I make sure I keep on top of everything going on in central Connecticut. I visit all the subdivisions, I know about the communities, the towns and price trends. I can then pass that information on to consumers.” Lisa focuses on new construction. Her family buildes homes and condos all over central Connecticut.
One person had asked a question about an over 55 community in another town. Lisa had been there and told them all about it. Lisa noted “I read some of the other answers that agents give and many don’t read the question and don’t give the answer the consumer is looking for. Others are so stuffy, just sending out information on who they are, blah, blah, blah and not connecting with anyone! I answer as a friend.”
The most recent client had 8 responses to her question, but they emailed Lisa.
Why? She takes time to read their question and then gives them the answer they are looking for. “I respect them, am confident because I know my area.” She relates to them by finding something in common, and makes sure they have lots of ways to contact her. When she answers questions there is a direct link to all her listings as well. That can’t hurt!
