Live Worldly revolves around philanthropy
Live Worldly offers customers a way to experience culture through fashion that gives back to charities. So, not only are their shoppers supporting the country from where an item is purchased, but are giving back to a non-profit organization in that country. Non profit organizations supported through Live Worldly include The Nature Conservancy, The 1010 Project, Water for People, African Children’s Choir and many others.
Currently the web site offers jewelry, clothing, purses, and shoes, and all shoppers can browse items by their country of origin. Live Worldly currently has seventeen countries to choose from and each one offers a variety of accessories. Margaux Viola, Chief Operating Officer for Live Worldly, said, “each piece has its own story unique to the country and people that we buy from. Our mission is to change the world through fashion accessories, sharing culture, and giving back.”
Rise of the philanthropic model
This philanthropic attitude is becoming an increasingly popular infrastructure to a company’s DNA. AG Beat recently introduced one example: Mitscoots, an Austin company producing socks with philanthropy as the heart and soul of their business model. Live Worldly brings cultural awareness and philanthropy together with fashion to make a shopping experience for its customers that has heart, which is something the world could use more of.
When businesses promote philanthropy through their products, web sites, and social media, they are not only encouraging good deeds, but also, encouraging customers to patronize their businesses. When customers feel like they are doing something to help the “greater good,” many are more likely to buy from you than from a comparable company with no philanthropic intentions. By contributing to the “greater good,” companies are creating a positive image for their company, helping their communities, and many are seeing increased revenues. This sounds like a win-win situation for both the customer and the business.
