Up to something…
Seems that the fellas over at Active Rain are up to something… But this time, it’s with Localism. Just check out their new home page (screen shot above).
Facelift or more…
Is it just a facelift or is it something more? I don’t know for sure. But based on the information on the current home page, it looks like they’re trying to compete with Trulia and Zillow be the place for consumers to find RE information on a hyper-local level. They may be trying to grab the most amount of consumer traffic possible based on hyper-local organic searches and then make money off of ads based on traffic count. They’re probably betting that they can sell agents on the idea of getting leads from Localism if they contribute.
Will it work…
IMHO, I’m not sure if it’ll work. I post a lot of the same if not similar stuff on Localism as I do on my local blog. I get tons of clients from my local blog, but none from Localism. I even ask every new client how they came across me and I have to have one answer “Localism”. Unless Localism truly provides a benefit to agents, it will not work out in the long run because agents will stop posting to it.
But that’s just me… Does anyone else have any positive or negative feedback regarding Localism or an idea of what the goal of their new site will be?
