Man to Man

If you’re not familiar with the Internet Archive, you might want to check it out. Everything stored there can be used under the Creative Commons license. You can store your material there FREE forever as long as you allow others Creative Commons use.

1947’s Man to Man (22+ minutes) is a – How to Tune up Your Salesmanship – film that takes place in a dream and includes a good representation of the superego as a sitting judge.

Elmo Wheeler’s Five Selling Principles

1. Sell the Sizzle
2. Don’t Write – Telegraph
3. Say it with Flowers
4. Don’t Ask If – Ask Which
5. Watch Your Bark

“It’s not so much what you say as much as what the customer wanta to hear.”