AOL Real Estate powered by Move
Today, AOL has finally launched their new AOL Real Estate site which is powered by listings from Move, Inc. via their ListHub syndication network. AOL will now feature homes for sale, new construction, recent solds, foreclosures and off market listings while ForRent.com appears to continue powering their rental search. In January 2011, Move and AOL signed the agreement for Move to be the exclusive listings provider of AOL Real Estate homes, finally launching today.
Now, the scoreboard for real estate search companies powering mega sites is:
“Buying or renting a new home can be a daunting prospect, so we want to provide the best home buying information and service to our users as possible, which is why our partnership with Move, Inc. is so important to us,” said Jay Kirsch, VP and General Manager of AOL Money and Finance. “With its expertise in the listings business, Move, Inc. enables us to provide an unsurpassed hub of data and tools that are pivotal to moving decisions. This is the first of a number of upcoming enhancements to AOL Real Estate that will make the site a singular destination where users can be both inspired and empowered in their search for a new home.”
According to Move, they are offering real estate professionals higher visibility through the AOL network with a Showcase Listing Enhancement which includes “expanded agent and office information, up to 25 photos, full motion videos, open house alerts, banners, and expanded property descriptions.”
“We’re excited to launch the AOL Real Estate search experience powered by our proprietary technology and to deliver an exceptional search experience and accurate data to millions of AOL visitors,” said Move, Inc. CEO, Steve Berkowitz. “Move’s mission is to connect consumers with real estate professionals so they can be successful together in purchasing homes. This is an important milestone for both AOL and Move that can significantly advance our ability to exceed expectations buyers, sellers and real estate professionals have towards us as category leaders.”
