New integrated real estate marketing center
Next week at the National Association of Realtors (NAR) MidYear Conference, the Metropolitan Regional Information Systems (MRIS), the Mid-Atlantic Multiple Listing Service (MLS) will announce that it has selected Imprev, Inc., a leading real estate marketing technology firm to power MRIS’s new “My Marketing Center.” MRIS’ 45,000 members based in Maryland, Virginia, Washington, D.C., and parts of Pennsylvania, Delaware, and West Virgnia facilitated $33.6 billion in real estate sales in 2011
My Marketing Center will provide a vital marketing tool for MRIS’s new suite of real-time, integrated business tools, providing MRIS customers free and unlimited access to “an integrated suite of professionally designed and simple to create digital and print marketing products and tools including Flyers, eFlyers, Postcards, ePostcards, and Virtual Tours,” taking advantage of live listing data without having to re-enter data, images or descriptions.
Time savings for Realtors equals cash
“My Marketing Center will be the fastest way to reach home buyers and sellers with real-time, in-depth marketing information instantly. In seconds, a link to a polished Virtual Tour is posted to Realtor.com or to the agents website, another click and an eFlyer with the broker’s template and branding is posted on Facebook or sent out on Twitter,” said John L. Heithaus, MRIS Chief Marketing Officer, adding, “The faster an agent can respond in today’s digitally-driven economy in real time, the more successful he or she will be to generate more sales commissions.”
MRIS and Imprev will also offer a Premium version of the digital and printable marketing products and tools for an additional cost, which is expected to include premium Craigslist Display Ads, eCards, Newsletters, eNewsletters, Digital Brochures, Brochures and more.
“Agents need three things from any business provider: quality, ease of use and value,” said Renwick Congdon, Imprev CEO and Founder. “At the end of the day, the finished product is what the consumer sees, so the quality of the product must reflect well on the agent and brokerage. Of course, if the agent can’t easily use the system they won’t, and cost is always a consideration. MRIS has addressed all three requirements with the ‘Gen M’ My Marketing Center.”
