Commercial real estate marketing
Marketing company inMotion pulled together statistics for the commercial real estate marketing sector, one of the more complete studies we’ve seen in some time. The commercial real estate industry is a few years behind the residential real estate industry in terms of digital media marketing, and industry studies are not usually open to the public.
“Commercial real estate marketing data can help brokers, developers and property owners make better Web development decisions,” said inMotion Real Estate Media Founder, Bob Samii. “Key Findings for Commercial Property Websites is based on five years of website traffic data from our commercial real estate clients. By releasing this data, we hope to provide valuable insight into successful commercial real estate marketing strategies on the Web.”
The key findings of their study are limited to their clients, so this is by no means a comprehensive study, but given that five years of data was analyzed, it is a starting point of information as representative of the industry at large.
Click to enlarge.
