Web video consumption up
Web video consumption is up, way up, according to ComScore’s recently released August web video ranking report. In August, Facebook became the third largest video site online with YouTube still dominating the web airwaves with unique visitors.
In August, Facebook video views enjoyed 51.6 million unique visitors while VEVO came in ranked second with 62 million viewers and Google Sites (YouTube) had 162 million unique viewers.
Viacom Digital was the fourth most popular web video viewing site while Microsoft (Bing) dropped to fifth, Yahoo remained in sixth and AOL remained seventh ranked while all enjoyed rising traffic.
Meteoric rise
Total viewing sessions for August hit their highest level yet with 6.9 billion viewing sessions, and the average web video viewer watching an astounding 18 hours of video in the month with 85.8 percent of American web users viewing web video, an all time high.
Companies nationwide are rushing to get in front of consumers in creative ways and video becoming a part of most web users’ lives, video content is a lucrative way to brand, given the content is high quality, captivating and unique. It’s not just SNL videos and web memes people spend time watching; as web video becomes mainstream, our attention-deficit culture is opting to watch a video in lieu of written word in many cases.
