Pinterest, business, and you
It’s no secret that the social media site, Pinterest, can help your business. In fact, they’re killing it in that department. The site has only been around for about 5 years, but it has quickly become one of the top social media platforms to interact with your customers and get your business out there to the masses. There are also many new Pinterest for Business features on the site that are strictly for business owners to use for optimization and increasing visibility.
Still on the fence? There are a few interesting points from an infographic (embedded below) devoted to Pinterest optimization that will show you exactly what you might be missing if you aren’t putting effort into driving your business further with Pinterest. First and foremost, Pinterest has 70 million users and 500,000 business accounts. If those numbers don’t smell like opportunity, I don’t know what does.
Pinterest is no longer girls pinning pretty pictures of flower arrangements and cute outfits. While users are mostly women, male users are on the rise (as has been the trend for some time now). According to the infographic, each pin you make on Pinterest drives an average of 2 page visits and 6 page views. With that in mind, it’s important to peak interest in your product visually in order to drive more traffic to your business.
Every pin is worth money, friend!
Each pin is worth an average of .78 cents in sales for your business. The sales conversion chart further elaborates on the value of a sale on the Pinterest platform versus Facebook or Twitter. The numbers are quite revealing. Pinterest is way ahead in this department with $179.36 being the average a Pinterest consumer spends on your product after clicking through to your website from the Pinterest website.
There are many more helpful tidbits of information, such as which days of the week certain categories are popular, and what makes your images more compelling. So now that you’ve learned a bit about how the visual bookmarking community can help you further engage your target audience, here are some more complex breakdowns of numbers from the graphic to show you exactly how you are missing out if you are not utilizing their site. If you are a business owner, you need to be getting your Pinterest game on point.
