Getting creative with your marketing
There are many tools available for small business professionals these days. Some may help you with your marketing and others may give you the ability to better connect with your customers. But not all of them are worth the price or even considered affordable. But every once in a while you may come across a great tool that is super inexpensive.
Postagram Engage is a free app specifically created for the everyday professional with an inexpensive print program associated with it. The service is simple. You can take any picture and use Postagram Engage to put your brand or logo right on the picture. Then, you can print and send them as photo postcards. You can have Postagram Engage send them anywhere in the world, and you can also include a personal message on the back. But you can take it one step further. Take a look at the ideas below and see if they can help you further your professional goals.
Three unique uses
Conference Postcards – If you need a little something to hand out to those attending a conference, a photo postcard with your logo and a brief message might be a great option. When considering a relevant message for the back of the postcard, you could always put a coupon code or something similar for your services, exclusively for those attending that particular conference. It’s also a great way to track effectiveness of this outreach effort. You could also take pictures of yourself and new contacts while at a conference, and within days of their arrival home, they’ll have a postcard from you with a picture of you two (or three, or four…)!
Pictures with Clients – Clients like a little one-on-one attention; it’s no secret. They want to feel as though they’re appreciated, respected, and paid attention to. Take a picture with your clients and then send them a Postagram Engage photo postcard. Your clients will undoubtedly appreciate the personalized effort.
Behind the Scenes – People love to see how things work behind the scenes. And it’s no different for businesses. Show your customers and clients how life is in your office. Do you have a creative method for idea generation? Show it. Do you have an inspiring view from your office? Show it. Your company is more than your brand. It’s also about the individuals who devote their time to the betterment and advancement of your company. Give a little personal touch to further your professional goals and build those important relationships.
Traditional methods to reach out to clients and potentials definitely have their place in the modern business world. However, it’s also important to keep up with modern advancements, opportunities, and expectations. Finding the right balance between new and innovative and traditional and proven can give your competition a run for their money. Postagram Engage is just one more tool that you can put in your professional arsenal.
