Posterous makes waves, takes aim directly at Active Rain

Posterous changing the scene

Recently, free blogging website, Posterous.com announced that they would be ambitiously revealing a new blog importer every day for 15 days and my initial assumption was that each announcement would be that you could import and export from places like Tumblr and similar competitors of theirs.

We’ve talked about Posterous before and we even have a humor blog that we keep on Posterous, and while we typically advocate owning your blog (rather than the proverbial “renting” where you don’t have control and your content can be pulled), Posterous is pretty sweet because you can blog from your phone, from email or a browser addon.

Surprisingly, Posterous didn’t just go after their direct competitors, they thought bigger and better and are taking on blogging titans across the board, including real estate blog network Active Rain. Their headline reads, “Now’s the perfect time to move up from Active Rain to Posterous” and a simple search reveals that for a bevy of reasons, at least some AR users agree.

What this all means

There have been shakeups before in the Active Rain kingdom and while the company is run by a group of really nice people, this move made by Posterous just might have a chance at taking a bite out of their market share (which is exactly what it intends to do).

Posterous has released a comparison chart for all of their new blog importers, including ActiveRain, so we thought it would be fun to point out some of the details they missed:

In this comparison, not all things are equal. Both products have merit and both are now pitted against each other whether they like it or not. We want to know if you think Active Rainers should switch by taking the poll below and opining in comments.