Let the Project Pingback robot bring leads to you
Social media is easily the most important tool in online marketing, especially when one considers how prevalent the post-depression informal market is. When looking for potential clients, however, it can be less than rewarding to browse through page after page of Facebook or Twitter in search of the one who happens to be looking for your services. Rather than burning the candle at both ends while you hunt down clients or wait for them to come to you, why not use a tool that does the hunting for you?
Project Pingback is an online tool that will “find people who want to buy your product, but don’t know you exist.” It utilizes an algorithm that trolls through Twitter, giving you only the results that are relevant to your search. Forget lengthy research, expensive advertising, or small-scale marketing; in the theme of reaching out to as many people as possible with the intent of both providing the service they desire AND promoting your reputation, this is as good as it gets.
After the introduction, it’s up to you
Twitter has been demonstrated to have significant traffic – much more than Google, and a competent amount when compared with Facebook. The algorithm Pingback uses is designed to facilitate outreach to an informal consumer base. As most entrepreneurs are aware, the best kind of advertising is the advertising other people willingly do for you; Pingback gives you the opportunity to provide stellar customer service, and in return, your business will almost certainly see growth.
As always, there is an early release sign-up for Project Pingback, as well as a notification list for when the app launches (on July 25th, when I put in my email, the site mentioned a release “probably within the next two weeks”).
Small businesses and startups should give serious consideration to using this tool – it’s an inexpensive and easy alternative to an otherwise risky and arduous job. The leads come to you, but it’s up to you to convert, so be human, don’t be intrusive, and don’t be slow to engage. You’ve got this!
