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Clients Growing Up

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What is Important?

Ever thought about what is important to the Generation Y gang? Do you think it matters? They are the future (and current) homeowners and it’s important to look at what they feel is important in branding and what they look at when making choices in their purchasing. They will grow up. They will be (and are) our clients.

Sure some ‘maturing’ will happen and the thought pattern can change, but with the lifestyle and changes in how connected they are to information; the focus on what qualities are important in their buying decisions have also changed and will continue to adapt and evolve.

So Listen Up

This chart shows what is important to youth 18-24 years old asked about features that makes a brand desirable.

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Will “Word of Mouth” Matter?

What does this mean for you? I believe we need to be aware of the changes in the way people approach and are making their decisions. What is important to a client may or may not be “generational related”, but we do have to be aware of the different signals clients give in order to provide the information they need to make the best decision.

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The answer that stood out to me most was that they didn’t seem concerned about what their friends thought. I wonder if that will have an affect on referrals from friends and how they are received.

“future” Image Credit

Written By

Kim resides and works selling Real Estate in Chester County, PA. She is a blogger and also writes for her own blog, West of Philly Burbs and Mothers Fighting for Others. Kim is a Social Networking Junkie and you can connect with her in many places including Twitter, Facebook, or Flickr.

7 Comments

7 Comments

  1. Marvin Jensen

    May 22, 2009 at 11:00 am

    Hum, that is interesting… Referrals might not be as important for the Y generation… since a large part of my business is referral based, how does this play out for the Y’s in my future business?

  2. Brandie Young

    May 22, 2009 at 12:10 pm

    Awesome post. I love this topic. There is a great whitepaper on it here: https://www.brandamplitude.com/The_Millennial_Handbook.pdf
    It includes some great research and cause marketing info.

  3. Missy Caulk

    May 22, 2009 at 7:39 pm

    If content is king for the 18-24 year olds, then we are all going to be hearing this for a long time.

  4. Matt Wilkins

    May 24, 2009 at 12:24 am

    I am a gen Y myself so agree with the content aspect. However, what I see in my local market is that even gen Yers still choose thier real estate representation based on advice usually from parents or other older influences. I do not mean to be the wet blanket this just comes from several instances where my market knowledge and rapport was beaten out by pressure on the consumer to work with family or friend of the family.

  5. Jacob

    May 26, 2009 at 11:35 am

    This post made me smile Kim! I have based my business plan almost entirely on the needs and wants of this generation and have an active “pilot group” that I run things by all the time. To Marvin’s point, I find the opposite to be true. This group can get a word spread like none other in history and they leverage the social networking tools in every possible way. I think the bigger concern is Matt’s point. We have a lot of young and curious leads following us via RSS and emailing with questions, but in the end we can’t compete against Aunt Sally and Dad’s golf buddy!

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