What is Important?
Ever thought about what is important to the Generation Y gang? Do you think it matters? They are the future (and current) homeowners and it’s important to look at what they feel is important in branding and what they look at when making choices in their purchasing. They will grow up. They will be (and are) our clients.
Sure some ‘maturing’ will happen and the thought pattern can change, but with the lifestyle and changes in how connected they are to information; the focus on what qualities are important in their buying decisions have also changed and will continue to adapt and evolve.
So Listen Up
This chart shows what is important to youth 18-24 years old asked about features that makes a brand desirable.
Will “Word of Mouth” Matter?
What does this mean for you? I believe we need to be aware of the changes in the way people approach and are making their decisions. What is important to a client may or may not be “generational related”, but we do have to be aware of the different signals clients give in order to provide the information they need to make the best decision.
The answer that stood out to me most was that they didn’t seem concerned about what their friends thought. I wonder if that will have an affect on referrals from friends and how they are received.