Coaching
Digital Body Language
Coaching
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Coaching
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Ted Mackel
April 29, 2009 at 11:12 pm
What I am running into is buyers who are frustrated losing on multiple offers (because of low inventory), using the internet to research and then contact the listing agent directly thinking they can gain an advantage over the other offers with the enticement of the listing agent double popping the sale on the dual agency.
I see the questions on Trulia all the time after they get in a problem transaction with an agent that is not capable as acting as a dual agent.
Over all most are very anonymous.
Missy Caulk
April 30, 2009 at 6:26 am
It is interesting to see what they are looking at and how long they stay. I have a huge bounce rate but it is getting smaller.
When the dreamers register we have to tell them to narrow their search as my IDX sends them new listings and their inbox will be overwhelmed.
Jim Rake
April 30, 2009 at 8:09 am
Interesting topic – how do qualify/quantify them?
And what do we provide them to ensure they believe we have something to offer? (“I hope you are providing them information”) – and what is that information?
Ted – re “buyers who are frustrated losing on multiple offers (because of low inventory), using the internet to research and then contact the listing agent directly thinking they can gain an advantage”….
Hopefully, sooner rather than later, we’ve convinced our “visitors” that the execution can’t be done without us, that agents do have the expertise needed (OK – yes, most of them have to learn the hard way!)
Open source information is a great thing for the consumer…if you know how to use it.
BawldGuy
April 30, 2009 at 11:20 am
Solid info, Kim — thanks.
Surely there are experts in behavior who can help narrowly define what serious folks look like. I don’t make use of an IDX because my business is spread to many states. Still, my leads, FAR fewer in number than everyone else apparently, are from folks who show their seriousness via their queries.
An example would be the story they tell for four paragraphs ending in them asking me for a possible solution/plan.
That’s serious. 🙂 I wonder if there’s a strategy for house agents using IDX that would allow them to elicit those kinds of messages from their visitors?
Again, thanks for the post. A superb subject in need of further exploration for sure.
Vicki Moore
April 30, 2009 at 5:11 pm
Thanks for the book referral. I’m going to check that out.
One of my favorite shows right now is Lie To Me – not because it’s a great show – it sort of dumbs down to its audience – but because the info is good.
Steven Woods
May 6, 2009 at 12:23 am
Kim,
Great post, interesting application to real estate – I would agree that it definitely seems like a better approach to try to categorize buyers into “clickers”, “dreamers”, etc, rather than look for an exact propensity to buy, as that depends on so many more factors.
Best,
Steve