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Fluff it Up

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Is Fluff a Word?

This word takes on many different meanings… actually, is it even a word? I do tend to make some up as I go along, ya know.

I was talking to a friend about an article I was putting together for submission to the Rockin’ Agent Genius. (You’ll have to wait for the details). It was a challenging piece … one of those that made me really think.

While on the phone I read what I had written so far and the feedback was, “I like what you are saying, but it doesn’t really sound like you.” It’s amazing that after reading someone’s posts for a while, you can really ‘feel’ the person’s personality coming through their writing. That was a very fair statement, it did sound more like a required assignment that I had to turn in to Professor Lani and wait for a grade.

I said, “Well, let’s hang up so I can add some Kim Fluff and make it more ‘me'”.

Connect to all Sorts

There are many styles of writing. How do you approach your blogs? Professional, casual, general, broad, light, or serious ? Your readers will all want something different – so it is good to get a bit of a variation of these styles to accomodate many different listeners. One idea to help balance it out is having a guest author post from time to time. Don’t hold yourself back though, try to write something that you might find a little bit tricky, it’s actually fun. Push yourself to write where it is a bit of a stretch for you or out of the box. It can be rewarding to see where it ends up. If you need to finish it off with some Fluffing of your personality to make it your own – go for it.

Information is conveyed in many different ways – but it is the message that is the heart of the matter.

Note: Fluffing does not mean embellishing the truth.

Kim resides and works selling Real Estate in Chester County, PA. She is a blogger and also writes for her own blog, West of Philly Burbs and Mothers Fighting for Others. Kim is a Social Networking Junkie and you can connect with her in many places including Twitter, Facebook, or Flickr.

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9 Comments

9 Comments

  1. Ines Hegedus-Garcia

    February 25, 2009 at 11:30 pm

    Kim – the trick is not to take yourself too seriously IMHO. I do write serious pieces (that I find boring) and once in a while I feel a little flutter and get excited because I can put my edge on a piece.

    It’s OK not to be perfect and I stopped worrying about it a long time ago. Just put your thoughts out there and share with us that want to know how your brain ticks.

  2. Jason Farris

    February 26, 2009 at 5:22 am

    I was pretty sure ‘fluff’ was a word but I checked to make sure…
    *https://dictionary.reference.com/browse/Fluff

    I can’t wait to read the challenging piece you are working on.

    @Fresyes

  3. Lisa Sanderson

    February 26, 2009 at 6:54 am

    I was just discussing a similar idea with a colleague yesterday. It is important to let *your* voice shine through and to not write stuff just because you think you *should*. Let your expertise & your personality shine through in order to really connect with your reader, keeping in mind that you can not possibly impress everyone. But, yeah, a little experimentation is important for growth & expansion of your repertoire.

  4. Matt Stigliano

    February 26, 2009 at 9:52 am

    Kim – A great example of style in blog writing is our very own Ken Brand. Its like reading William S. Burroughs newest book on real estate sometimes. But through all his writing, I wind up getting the point, even though his post may seem like its about something completely different. I tend to write a bit more casual than most. I write the way I think and talk – sometimes it can be a bit convoluted but I certainly get what I’m saying – I just hope everyone else does.

  5. fred

    February 26, 2009 at 6:14 pm

    Fluff … Isn’t that something that goes with peanut butter?

  6. teresa boardman

    March 2, 2009 at 5:43 am

    Yes fluff is a word. 🙂

  7. Kim Wood

    March 4, 2009 at 8:59 pm

    @Ines – Yes…. this is an interesting thought though – I want to express what I’m thinking – just getting it down is hard sometimes 🙂

    @Jas – 😉 Yes, I knew “fluff” was a word…. but it was sort of used as my own definition I think. Could you submit it to the dictionary for me?

    @Lisa – Very true… but this is something I do want to say… just have to find the right way to say it 🙂

    Fluff onward….

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Coaching

Disputing a property’s value in a short sale: turn a no into a go

During a short sale, there may be various obstacles, with misaligned property values ranking near the top, but it doesn’t have to be a dealbreaker!

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magic eight ball

It’s about getting your way

Were you on the debate team in high school? Were you really effective at convincing your parent or guardian to let you do things that you shouldn’t have been doing? How are your objection-handling skills? Can you flip a no into a go?

When working on short sales, there is one aspect of the process that may require those excellent negotiation or debate skills: disputing the property value. In a short sale, the short sale lender sends an appraiser or broker to the property and this individual conducts a Broker Price Opinion or an appraisal, using special forms provided by the short sale lender.

After this individual completes the Broker Price Opinion or the appraisal, he or she will return it to the short sale lender. Shortly thereafter, the short sale lender will be ready to talk about the purchase price. Will the lender accept the offer on the table or is the lender looking for more? If the lender is seeking an offer for a lot more than the one on the table, mentally prepare for the fact that you will need to conduct a value dispute.

Value Dispute Process

While each of the different short sale lenders (including Fannie Mae) has their own policies and procedures for value dispute, all these procedures have some things in common. Follow the steps below in order to conduct an effective value dispute.

  1. Inquire about forms. Ask your short sale lender if there are specific forms that you need to complete in order to conduct a value dispute. Obtain those forms if necessary.
  2. Gather information. Your goal is to convince the lender to accept the buyer’s offer, so you need to demonstrate that your offer is in line with the value of the property. Collect data that proves this point, such as reports from the MLS, Trulia, Zillow, or your local title company.
  3. Take photos. If there are parts of the property that are substandard and possibly were not revealed to the lender by the individual conducting the BPO, take photos of those items. Perhaps the kitchen has no flooring, or there is a 40-year old roof. Take photos to demonstrate these defects.
  4. Obtain bids. For any defects on the property, obtain a minimum of two bids from licensed contractors. For example, obtain two bids from roofers or structural engineers if necessary
  5. Write a report. Think back to high school English class if necessary. Write a short essay that references your information, photos, and bids, and explains how these items support your buyer’s value. This is not something that you whip up in five minutes. Spend time preparing a compelling appeal.

It is entirely possible that some lenders will not be particularly open-minded when it comes to valuation dispute. However, more times than not, an effective value dispute leads to short sale approval.

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Coaching

Short sale standoffs: how to avoid getting hit

The short sale process can feel a lot like a wild west standoff, but there are ways to come out victorious, so let’s talk about those methods:

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short sales standoff

What is a short sale standoff?

If you are a short sale listing agent, a short sale processor, or a short sale negotiator then you probably already know about the short sale standoff. That’s when you are processing a short sale with more than one lien holder and neither will agree to the terms offered by the other. Or… better yet, each one will not move any further in the short sale process until they see the short sale approval letter from the other lien holder.

Scenario #1 – You are processing a short sale with two different mortgage-servicing companies. Bank 1 employees tell you that they will proceed with the short sale, and they will offer Bank 2 a certain amount to release their lien. You call Bank 2 and tell them the good news. Unfortunately, the folks at Bank 2 want more money. If Bank 1 and Bank 2 do not agree, then you are in a standoff.

Scenario #2 – You are processing a short sale with two different mortgage-servicing companies. Bank 1 employees tell you that they cannot generate your approval letter until you present them with the approval letter from Bank 2. Bank 2 employees tell you the exact same thing. Clearly, in this situation, you are in a standoff.

How to Avoid the Standoff

If you are in the middle of a standoff, then you are likely very frustrated. You’ve gotten pretty far in the short sale process and you are likely receiving lots of pressure from all of the parties to the transaction. And, the lenders are not helping much by creating the standoff.

Here are some ideas for how to get out of the situation:

  • Go back to the first lien holder and ask them if they are willing to give the second lien holder more money.
  • Go to the second lien holder and tell them that the first lien holder has insisted on a maximum amount and see if they will budge.
  • If no one will budge, find out why. Is this a Fannie Mae or Freddie Mac loan? If so, they have a maximum that they allow the second. And, if you alert the second of that information, they may become more compliant.
  • Worst case: someone will have to pay the difference. Depending on the laws in your state, it could be the buyer, the seller, or the agents (yuck). No matter what, make sure that this contribution is disclosed to all parties and appears on the short sale settlement statement at closing.
  • In Scenario #2, someone’s got to give in. Try explaining to both sides where you are and see if one will agree to generate their approval letter. If not, follow the tips provided in this Agent Genius article and take your complaint to the streets.

One thing about short sales is that the problems that arise can be difficult to resolve merely because of the number of parties involved—and all from remote locations. Imagine how much easier this would be if all parties sat at the same table and broke bread? If we all sat at the same table, then we wouldn’t need armor in order to avoid the flying bullets from the short sale standoff.

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Coaching

Short sale approval letters don’t arrive in the blink of an eye

Short sale approval letters may look like they’ve been obtained simply by experts, but it takes time and doesn’t just happen with luck.

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Short sale approval: getting prepared, making it happen

People always ask me how it is that I obtain short sale approval letters with such ease. The truth is, that while I have more short sale processing and negotiating experience than most agents and brokers, I don’t just blink my eyes like Jeannie and make those short sale approval letters appear. I often sweat it, just like everyone else.

Despite the fact that I do not have magical powers, I do have something else on my side—education. One of the most important things than can lead to short sale success for any and all agents is education.

Experience dictates that agents that learn about the short sale process
have increased short sale closings.

Short sale education opportunities abound

There are many ways to become educated about the short sale process and make getting short sale approval letters look easy to obtain. These include:

  • Classes at your local board of Realtors®
  • Free short sale webinars and workshops
  • The short sale or foreclosure specialist designations

As the distressed property arena grows and changes, it is important to always stay abreast of policy changes that may impact how you do your job and how you process any short sale that lands on your plate.

The most important thing to do is to read, read, read. Follow short sale specialists and those who blog about short sales on AGBeat, Google+, facebook, and twitter. Set up a Google Alert for the term ‘short sale’ and you will receive Google’s top short sale picks daily in your email inbox. Visit mortgagor websites to read up on their specific policies and procedures.

Don’t take on too much

And, when you get a call from a prospective short sale seller, make sure that you don’t bit off more than you can chew. Agents in most of America right now are clamoring for listings since we are in the midst of a listing shortage. But, if you are going to take on a short sale, be sure that it is a deal that you can close. And, if you have your doubts, why not partner up with a local agent that can mentor your and assist you in getting the job done? After all, half a commission check is better than none!

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