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How to

Marry Your Social Marketing Efforts

Say “I do” to 1.5

I accept your invitation to sign up on Twitter and follow our neighborhood and join the neighborhood blog, and I think I will print this coupon from the newsletter and have a free kids night at our local restaurant!

… and maybe, just maybe, I’ll sign up to contribute to our neighborhood blog!

Say What?

Okay, neighborhood blogs and Twitter are a no brainer, but the question is, how do I fuel the desire by the neighbor or future neighbors to my site?

That’s easy- how about a tried and true 1.0 method to supplement your 2.0 methods? Here’s one idea to fire up your inspiration… think real estate 1.5!

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Neighbor Blog Card Side One

neighborhood blog business cards

Neighbor Blog Card Side Two

neighborhood blog business cards

Get Yourself on Twitter for the Right Reasons

If you want R.O.I. using social media, you’re not going to get it by sitting around, you’re going to have to get out and pound the pavement.

Take Your Agent Hat Off

And be a neighbor… Go door to door and stick your neighbor card in every door you can. Avoid sales tactics of yesteryear, and just be a great neighbor.

How do I Handle Email Newsletters?

I’ve already written this review, and highly suggest Madmimi.

Go Social Real Estate

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Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. Kim Wood

    August 24, 2008 at 3:52 pm

    Love the design on those cards! Kids free meals are a great idea… what restaurant wouldn’t want a chance at that? Most likely two adult meals paid for a kids free!

    Agent Genius shares a brilliant idea again….. and Kim needs more time… again…. 🙂

  2. Mack in Atlanta

    August 24, 2008 at 6:59 pm

    The benefits of social networks are amazing. Today I heard from a girl that I have not had conversation with in over 30 years. She found me on Facebook.

  3. Loren Nason

    August 25, 2008 at 1:29 am

    The Twitter cards are an interesting idea.

    The problem is that twitter is still a bleeding edge tool that I would think that 95% of those that would look at the card and say “WTF?!?! is this twitter thing…. Hmmm a free meal” So you the restaurant gets a customer and you get bupkis.

    Now instead of twitter make the card your local neighborhood blog and then the free meal on the back.


  4. Benn Rosales

    August 25, 2008 at 1:55 am

    Loren, they’re all three married…

    In my campaign, I’m promoting:
    signing up for the newsletter at the blog (which is what the back of the card says)
    while promoting live twitter updates at the same time.

    And in this scheme, you no sign up for the newsletter, you get nothing for free. In the end, your neighborhood knows there’s a neighborhood grapevine.

    Also, if you’re on twitter, wouldn’t you agree that it makes perfect sense to offer it as an immediate contact point? After all, if you’re on it, there’s bound to be one or two in a neighborhood that gets what twitter is. And now there’s three (or more) to work/join the grapevine.

    You’re right however, in (some parts of) the midwest and more rural areas, twitter users may be thin. This is why we sincerely belive that in order to build and blend your offline and offline efforts, you will need to tell folks on your website how to use some of the online tools you’re using- RSS being one of them, and Twitter as an alternative.

  5. Loren Nason

    August 25, 2008 at 2:01 am

    You make a valid point and I really didn’t look at the card that hard.

    Maybe the whole little birdy turned me off and I didn’t look completely at the card.

    Now the part where the person Signs up to get the coupon is great. I’ve been thinking of something similar of a free coffee with signup to newsletter/blog

    You have changed my mind. I still think the design needs to change, but I will also assume it was an example and not the actual design?

    I started thinking the freebie just as you are here when I was at Kohl’s and they were offering 5 bucks if you gave them your email. Lot’s of people will signup to anything just for a buck or 2.


  6. Benn Rosales

    August 25, 2008 at 2:07 am

    Indeed! Inspiration man, inspiration. If I design something on purpose, folks normally know it’s on purpose!

    I may whip somethings together tomorrow…

  7. Carson

    August 25, 2008 at 1:40 pm

    Loving the idea… Need to execute on this ASAP.

  8. MG in Hampstead

    August 25, 2008 at 5:40 pm

    It’s a good idea, we need to do this to promote our blog

  9. Lesley

    August 26, 2008 at 8:47 pm

    I love this idea as a way to promote my expertise as the area leader in online marketing AND the low tech neighborhood specialist. However, twitter remains a mystery to most around here (if they even know what it is) so I wonder how to battle that?

  10. Benn Rosales

    August 26, 2008 at 9:00 pm

    Lesley, I suggest creating back pages on neighbor blogs that are tutorial in format, and very simple… maybe even a short video? be creative and educate, otherwise, get them to the neighbor blog and keep them there and keep them coming back with the mailer.

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