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AG Demographic Study – Knowing the Audience

Thinking Differently

We write and speak a lot on the importance of knowing your online audience when it comes to your online activities. We’ve been combing the internet for sometime looking for options that would allow agents to operate simple studies on their websites to better know just who they’re reaching with their efforts.

The uses for these studies are typically centered around site advertising, but we see a better use. In every day online marketing, you’re working overtime to remain current and present in many social media spaces, ad buys in google, craigslist listings, and SEO marketing, and knowing if your efforts are driving buyers and sellers actually interested in transacting could better help you target your efforts. By fine tuning questions of your audience, you might even find ways of tweaking your site to better serve your consumers.

So Let’s Find Out

So as of today and for the next 45 days we’ll be conducting our own 3rd party study through Crowd Science here on Agent Genius to see how well it works against the studies we’ve already conducted. Our hope is to fine tune questions that better help us develop our content by looking at what level the bulk of lurking audience is when it comes to social media and blogging. We’ll also be looking at how Crowd Science quantifies results and what it gains from standard questions it presents. We’ve also created groups of questions specifically around Agent Genius to better tailor the standard suite of questions to our audience.

Privacy is Assured

We hope you’ll actively participate by leaving the feedreaders and answering a few questions openly and honestly. The surveying is anonymous, random, and very short.

The data collected cannot be connected to you in any way, as personal information is not collected, nor is your ip address.

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In the next month, we’ll let you know how it’s going, and in the meantime, we sincerely hope you’ll give us a few minutes of your time!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

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