Bringing Buyers and Sellers Together Online
N-Play, “a real estate service company focused on bringing home buyers and sellers together online” released a beta launch this morning.
The company is the first to connect buyers, sellers and agents through secure submission, ranking and evaluation of offers online, directly from the listing display. N-Play is currently undertaking beta trials with several brokers and agents, including Prudential Network Realty, a major Florida brokerage. Invitations for the public launch and videos illustrating N-Play are available at https://n-play.com. The service will become available to all licensed real estate professionals within the next thirty days and will be offered exclusively to licensed real estate agents and brokers.
N-play is an application that is installed on a broker or agents web site. A visitor can click a N-Play button on a listing and be taken to a spreadsheet-like web page where they can enter various terms of a non-binding offer in real time.
Any other N-Play “offers” will also be displayed to the viewer. Talk about transparency!
Very Interesting, but Will Anyone Use it?
This is an interesting play (no pun intended). When a buyer makes an N-Play offer, it is anonymous, and non-binding. The seller can accept or reject the offer. When an offer has been agreed upon, a “Memorandum of Understanding” is sent to all parties summarizing the offer. With the assistance of their agents, the buyer and seller then enter into a binding purchase agreement. N-Play is not involved in the contract, presumably takes no referral fees, and steps out of the picture.
The first thought that popped into my head was, “this is cool”, followed shortly by, “How many ridiculous ‘offers’ will be made”, and “Will anyone use it?”.
Those questions are difficult to answer. There will be ridiculous offers, but the seller can easily ignore them (and let’s face it, ridiculous offers come across our desks all the time anyway). N-Play addresses such “Shill Offers” in their lengthy Service Policies. Shill/manipulative offers are forbidden, and N-Play claims they will ban users for submitting them.
Will anyone use N-Play? I suppose only time will tell. Brokers that have been involved in early testing claim there is great interest.
For Agents and Brokers Only
Kudos to N-Play for not trying to cut out the real estate agent/broker. This isn’t a way to connect FSBO seller to unrepresented buyer. It’s a way to connect buyers and sellers through an agent.
I have no clue what the price point is for an agent or broker to get N-Play. They say, “A variety of pricing plans will be available to suit large and small brokers, as well as individual agents.” Free introductory N-Play subscriptions are being given to the first 1,000 agents and first 50 brokerages that sign up. (Go to N-Play.com and click “Get N-Play.)
Sadly, in a slap to the small brokers out there, only brokerages with 100 or more agents can sign up for the free introduction. What’s up with that N-play?
There’s a bunch of videos on the site that explain more details. I haven’t had time to view them all, and personally I’d prefer some text explanation to supplement the videos. The site is beta, and there are some quirks (such as not being able to shut off the annoying intro video on the test drive page in FireFox).
This is a very interesting and unique concept, and it will be interesting to follow and see how it is adopted and used.
Avoid Blah-Blah Conversation With This Voicemail Cloaking Device
Please Dear Lord, Don’t Let Them Pick Up, So I Can Leave A Voice Mail and Make A Quick Get Away.
You know those times when you have to return a phone call, share an update, remind someone about something? And those times where there’s no getting around it, you have to make the call and deliver your message, but you’re short on time, patience, courage, or ___________?
Guess What? I Have Good News For You.
SlyDial allows you to make a call from your cell phone to their cell phone, but their cell phone won’t ring. Instead of their phone ringing, SlyDial lets you dial directly into their voice mail, and leave a message. Yeah, that’s right, call directly into their voice mail, and their phone doesn’t ring. Check it out, it probably works on your smart phone.
You can get more details and info here. The App. is free and straight forward. It looks like the picture below when it’s launched on the iPhone4.
Thanks for reading. Cheers.
PS. fyi, I don’t work for, nor am I in any way associated with, employed by, or even know anyone at SlyDial. In other words, there’s nothing in for me by saying nice things about SlyDial, except the pleasure of telling you about a tool you might find handy.
New Realtor.com iPhone App
Realtor.com launched their new iPhone application and gave a few of us the chance to play with it and tear it to pieces before the launch (maybe they didn’t quite put it that way, but it’s the way I’m approaching it).
When I first open these new apps, I always think of the intent and this one is pretty obvious. The Realtor.com iphone app iss totally and completely designed with the end consumer in mind (sorry Realtors if you thought it could be about you). It’s about providing the latest property information in the quickest, easiest and most user friendly fashion possible.
When you open the app, a home screen gives you several options, including searching for nearby homes for sale, nearby open houses or perform a new search by location or MLS ID. You can allow for the app to use your current location and it actually gives you nearby listings currently for sale (also giving you the option to narrow down your criteria). This can be really cool if you are driving in a neighborhood and just want to get property information without having to even get out of the car or make a phone call. (Bad for agents that rely on the client to actually make that call to capture their business).
You can view a map option or a list option of properties and are able to actually click on any given one and get detailed information, not only on the property, but also the listing agent and the brokerage (very similar to what you see on Realtor.com). You can scroll through photos of the listing and turn the phone to get bigger photos and you can save the property and include notes to go with it.
What’s even more fascinating is the option to contact the listing agent on the spot. You can call them by clicking on their telephone number, you can email them, visit their site and add them to your contacts. (I know I’m an over achiever, but wouldn’t it be cool if you could tweet or facebook them as well?).
My favorite feature is the “drive around and use your location” to find listings – but you can also enter an address for a particular listing and/or its surrounding competitors and even enter the MLS number.
Great move on Realtor.com to empower the consumer. Personally, an educated consumer is the best one in my book, but here’s the beef many will have…You can now say “Buh Bye” to Buyers’ Agents, with this app, listing agents will have the upper hand – this will give quick and easy information to the local consumer (not the end for those buyers agents that work with absentee and relocating clients).
I can now see me getting bombarded by calls from people who “forget” to tell me they are working with another agent and just wanted quick info. I can also see my clients calling other agents just because their information was handy. We’ll just have to see how this extra communication tool will evolve….it could be detrimental for many.
The question of who does Realtor.com work for will inevitably come up. Many will criticize this as a tool of disintermediation, but if we are smart, we will not only know how to use this information in our favor, but we will welcome it with open arms. I do wonder if it could be possible to personalize this particular iphone app for a fee so that Realtors can offer it to their clients (of course I would try to come up with a win-win for everyone).
For now it’s time for everyone to make sure their contact information is correct on their listings, and especially Realtor.com. Listing agents will have the ability to answer inquiries on the spot, staying above the competition with customer service always at the top of the priority list.
And for the record, I’m not associated with Realtor.com, so feel free to kill it if you have the itch.
Desktop Analytics – Polaris
I’m a big fan of keeping a pulse on the health of my blogs and sites. Polaris has released a desktop application that allows you to keep track of your Google Analytics, on your desktop.
The free version only allows monitoring from one account, while the $15/year version will allow multiple accounts.
The system features are very easy to setup and it works on the AIR installation system, which most of us already have with the Twitter apps. It was quick to download and install.
Polaris shows total visits, pageviews, activities by date, visits statistics and tons more. Essentially anything that you would benefit from in Google Analytics, but on the desktop.
The current product is cool, but the company is also advertising some interesting upcoming products.
Dopac is our flagship web analytics solution that brings Google Analytics to your desktop with a host of new features and possibilities. Based on the success and experience of our previously released beta product, the “Google Analytics Reporting Suite”, Dopac takes the original experience to the next level and brings a lot of new concepts to the table.
Rayet is our strange kid on the block. It’s experimental, funky and fun!
With Rayet we are aiming to make web analytics reporting smarter. Instead of generating a lot of good looking graphs and charts Rayet will cut to the chase and analyze your data for you. Rayet will give you suggestions on how to improve your website experience based on the analytical data available. By comparing different time samples it will tell what works and what doesn’t. Being in very early development there’s currently no release date planned yet.
- Phobia is made for one single purpose; impress your boss, client or anyone else you need to suck up to. It gives you data ownership by allowing you to export or synchronize your data in any given format. Anything from smart looking spreadsheets, pretty PDF’s or entertaining presentations is entirely possible! More info on features and release will be up here soon.
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