Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius


Make Browsing Your Site Easy

Let’s Keep This Thing Moving

Back in my day

We’ve come a long way with Internet design. I started coding HTML back in 1992 roughly 3 years before HTML 2.0 was formalized. I was 12. I’ve seen a lot of evolution of web design over the years, starting out with basic text pages with links to other text pages.

We went through a phase when graphic designers ran amock on the Internet and almost ruined it for us all by using tables within tables within tables and 1 pixel by 1 pixel placeholder images. It was a dark time.

Then CSS (Cascading Style Sheets) pulled layout apart from content. I still see real estate sites that haven’t adopted CSS, even though it’s been around since 1996. CSS was a great movement in the evolution of web design.

Thanks for the nostalgic slide show gramps

Fast forward (beyond Flash, beyond resolution-based design, beyond browser-specific design) to today. HTML 5 is just around the corner and it is going to make layout and design much simpler. I encourage you to take a look at this article before going on. Below is an image showing the basic page structure layout of HTML 5.


The part I’m hoping you’ll notice is that the navigation is across the top. It has been determined by people smarter than me, that for web usability, navigation should be across the top. So here’s tip #1:

Advertisement. Scroll to continue reading.

Tip #1

If your primary navigation is running down the sides of your page, you may want to consider moving it. Have it be above the fold. Trying to be clever and different is great, but not when it comes to helping your site visitors navigate your site.

Right at this very moment, you are reading a blog. You probably have your own (or two or three). These are considered Web 2.0 because of the essense of community and interactivity (think the comments box below). We’re all connected via email, Twitter, Facebook and countless other methods. People like to share information. So here’s tip #2:

Tip #2

Make it as easy as possible to share information. Please don’t hide your RSS Feed. They standardized on the orange icon for a reason – so it stands out and is easily recognizable. Place it near the top in an obvious location. Use Feedburner so your users have their choice of how they want to get your information.


Also, give your users the EASY option to email your site to people. I have problems with local and national news sites frequently NOT making this process easy and as an efficient web users, it is one of the most annoying aspects of browsing. AgentGenius and I use a tool called ShareThis (you can see it right below the article). There are several others out there, so pick one you like as long as it allows users to easily pass your web site along to their friends. These tools also allow users to easily share your site or article on a variety of social networking sites.

Feed my addiction

In college, friends joked that I had “seen the Internet”, now they don’t like telling me to check out a site because the first words out of my mouth frequently are “what a terrible site”. I have plenty of tips that I’ll be sharing, but these are a couple to get you and those you know started.

Advertisement. Scroll to continue reading.
Written By

Nick runs a new media marketing consulting company helping real estate professionals learn how to implement new media tools into their marketing arsenal. He frequently gives presentations on generational marketing, green marketing and advanced online promotion. Nick is active on LinkedIn, Facebook and Twitter.



  1. Missy Caulk

    April 11, 2008 at 12:15 pm

    People smarter than you….your pretty darn smart !!

  2. Aria Schoenfelt, Austin Real Estate

    April 11, 2008 at 12:20 pm

    Great post, Nick! I’m ashamed to say that my site is currently a hybrid of tables and css but for Reboot 2008 it’s going to be full CSS. Like you, I’ve been on the web site there was one, even before web browsers (ah, the BBS days). Keeping up with web standards can be difficult, but if you make a habit out of it it is SO much easier to run your business. In a frenzy to throw up my site I did not have the time to learn full CSS and really wished that I had just kept up with the trends as I did before.

    So for those of you who fear coding yourselves, ask your web designer what they use. If it’s not CSS, you’re behind. If it’s Ruby on Rails, you’re way ahead of the game.

    I also love the top navigations and prefer to keep it simple.

  3. Nick Bostic

    April 11, 2008 at 1:16 pm

    @Missy thank you very much, I definitely have a trivial mind 🙂

    @Aria ah yes, I remember the BBS days, then Compuserve, then Prodigy… It’s an excellent point to ask your web designer questions, but it does require a bit of your time to research what questions to ask – maybe that’ll be another article I write…

  4. Vicki Moore

    April 12, 2008 at 10:11 am

    Done. Done. And can’t figure it out. Thanks!

  5. Steve Simon

    September 24, 2008 at 10:41 am

    You were 12, I was 40!
    16 years later and I still like left side navigation.
    But I’ll change if I have to; horizontal tabs are nice…

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Amazon quietly applied for a patent that confirms why we've been so nice to AI voice assistants in the event they can someday understand...

Opinion Editorials

AI is being used in some fascinating ways, but as it enters more of our lives, we must pause to ask if it has...

Opinion Editorials

This year, AI went mainstream, and English is suddenly the hottest programming language, so why are colleges nixing English departments?

Tech News

Facial recognition as a security measure that is fairly dystopian concept to the modern man. Here's why it's not a reliable source.


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.