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The 100th Monkey Effect

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Do You Know Ze’ Monkey?

Are you familiar with The 100th Monkey Effect?  The notion that you and I, yours, mine and humankind, we are all connected by a flexing delicate web of unseen subconscious energy and the universal collective knowledge of our species.

The 100th Monkey Effect Experienced 

You’ve seen The 100th Monkey Effect in simultaneous scientific gee-whiz discoveries like Calculus, Sunspots, Typewriting and the freaking Telephone.   Malcom Gladwell wrote on the subject in his New Yorker article titled, “IN THE AIR – Who says big ideas are rare?.  Wikipedia outlines the pros, cons and WTHs HERE.

You’ve personally experienced the effect too.  For example, white plate plain, a house languishes longtime unshown.  Shazam, on the same day, not one, but three offers roll in.  

Want another example?  Ok.  

You’re booked on the 6:07pm flight to Vegas.  Your business is responsibly zipped up and cooled out.   At 3:07pm you toss your bags in back and head for the airport.  Smiling like tomorrow’s lottery winner, you board.  Surprisingly, phone calls from perviously MIA buyers and sellers begin to roll in, “We want to buy now.  We must list tomorrow!”   Happens all the time right?

Friends, this is the 100th Monkey Effect in action.

The 100th Monkey Effect & Surveys

The subject of surveys is buzzing, flexing and blooming.  I’m speaking about using Consumer Surveys to identify your strengths, opportunities, challenges and triumphs.  Using surveys to provide current and prospective clients with transparent analysis, feedback and evaluation.  Using surveys as the garden path to follow-up, reengage and request referrals.

Check out these recent Survey Story sightings. All share smart insight, approach and consideration.

1000Watt Consulting guru Marc Davidson wrote a blog post titled “What If You Recieved This In Your Inbox?” 

Redfin CEO, Greg Kelman shares his Consumer Survey sentiment with his post titled “A Call To Arms.”

Brandie Young – Marketing savant and AgentGenius.com contributor, penned this, “Get Word Of Mouth – FAST”

SurveyMonkey.com

SurveyMonkey.com is a super simple way to create professional, fast surveys .  Online anytime, create, send, collect and analyze your results.  No postage costs, no dead trees.  Small surveys are FREE. Splash out creatively and exponentially for less than 20 bucks a month.   As a Sales Manager, I use Survey Monkey with my Icon Team Members.  It’s easy – here’s a recent  SAMPLE Survey.

If I were a high flying, aspirational real estate agent like you, I would send at least two surveys to my buying  and selling clients.  One during the transaction and one after the transaction. I’d jazz my contact and conversation by  polling, quizzing and engaging my sphere of influence at least four times a year.

What types of questions should you ask?  Great examples and approaches are outlined in the three posts above.  My personal opinion, the type of questions you ask is not as important as the asking.  Don’t agonize over the questions, agonize over inaction.  Take action, create, send and follow-up.  Today would be nice.

There’s power is in the action of sending the survey, it shows you care.  Beauty and prosperity building occurs when you follow-up and engage in On-Purpose, In-Person Conversation.  

I hear this all the time,  “I know I need to talk to people but I don’t know what to say, I don’t know what to talk about.”  This is simple, send the Survey, call and ask if they received it.  Call and ask if there are any questions that should be added.  Call and thank them for positive comments.  Call and recover by addressing and correcting un-positive feedback.  Call, call, call.

Should you mail a survey too?  Sure, why not?  Get to it.

Seven Pointers:

Short is best.  Long is worst.

Ask Questions that invite written answers.

Write questions in your own voice, not stuffy, corporate BS style ad speak.

Don’t sit on your butt and think about it, do it. Do it today!

Don’t send a survey, then do nothing.  

Do send the survey, follow-up In-Person and On-Purpose.  

Remember, it takes Personal Contact to Write Contracts.  Get to it:-)

What Survey Questions Work Best?

Marc Davidson, Greg Kelman and Brandie Young share keen examples and inspirational angles of approach in their blog posts (included above).  I know you have some savvy thoughts on the subject, share the questions you would ask….or, maybe you’re asking them now.  Share them in the comments and we’ll all WIN, so will our clients.  

Thanks – Rock on!

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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Business Marketing

No-reply emails don’t help customers, they’ve run their course

(MARKETING) No-reply emails may serve a company well, but the customers can become frustrated with the loss of a quick and easy way to get help.

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no-reply mail boxes

Let me tell you a modern-day horror story.

You finally decide to purchase the item that’s been sitting in your cart all week, but when you receive your confirmation email you realize there’s a mistake on the order. Maybe you ordered the wrong size item, maybe your old address is listed as the shipping location, or maybe you just have buyer’s remorse. Either way, you’ve got to contact customer service.

Your next mission is to find contact information or a support line where you can get the issue resolved. You scroll to the bottom of the email and look around for a place to contact the company, but all you find is some copyright junk and an unsubscribe option. Tempting, but it won’t solve your problem. Your last hope is to reply to the confirmation email, so you hit that trusty reply arrow and…nothing. It’s a no-reply email. Cue the high-pitched screams.

Customers should not have to sort through your website and emails with a microscope to find contact information or a customer service line. With high customer expectations and fierce ecommerce competition, business owners can’t afford to use no-reply emails anymore.

Intended or not, no-reply emails send your customer the message that you really don’t want to hear from them. In an age when you can DM major airlines on Twitter and expect a response, this is just not going to fly anymore.

Fixing this issue doesn’t need to be a huge burden on your company. A simple solution is to create a persona for your email marketing or customer service emails, it could be member of your team or even a company mascot. Rather than using noreply@company.com you can use john@company.com and make that email a place where your email list can respond to questions and communicate concerns. Remember, the whole point of email marketing is to create a conversation with your customers.

Another great strategy for avoiding a million customer service emails where you don’t want them? Include customer service contact info in your emails. Place a thoughtful message near the bottom of your template letting people know where they can go if they’re having an issue with the product or service. This simple change will save you, your customers, and your team so much time in the long-run.

Your goal as a business owner is to build a trusting relationship between you and your customers, so leave the no reply emails behind. They’re annoying and they might even get you marked as spam.

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Business Marketing

Influencer marketing isn’t new, it’s actually centuries old

(MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new…

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Influencer marketing people taking video on a smart phone to record dances.

Influencer marketing is now one of those buzzword phrases that you can’t go a few days without hearing. In fact, it’s become such a popular term that it was officially added to the English Dictionary in 2019.

While this is a recent change, the concept of an influencer is nothing new. For years, people have looked to friends and family (as well as high-profile people like celebrities) to be influenced (intentionally or unintentionally) about what to buy, what to do, and where to go.

Social Media Today notes that influencers date back centuries.

One of the first “influencer” collaborations dates back to 1760, when a potter by the name Wedgwood made a tea set for the Queen of England,” writes Brooks. “Since the monarchy were the influencers of their time, his forward-thinking decision to market his brand as Royal-approved afforded it the luxury status the brand still enjoys today”

Now, influencers are known as people blowing up your Instagram feed with recommendations of what to wear and stomach flattening teas to buy. Influencers are basically anyone who has the ability to cultivate a following and, from there, give advice on how followers should spend their money.

After the 1760 tea set influencer, influencers were found in the forms of fashion icons (like Coco Chanel in the 1920s, and Audrey Hepburn in Breakfast at Tiffany’s), celebrity endorsements (for example, all of the money Nike made in the ‘80s after signing Michael Jordan to be their spokesperson – I wonder if Hanes is raking in the same bucks as Nike…), TV stars endorsing products (like Jennifer Aniston when she was at the height of “The Rachel” cut and became the face of L’Oreal Elvive; now she’s the face of Aveeno).

Then in the mid-2000s, blogs became a space where “everyday” people could use their voice with influence. This trend has continued and has shifted into social media, usually with a blog counterpart.

Now, blogging and influencing is an industry in and of itself with influencer marketing being a key form of comms. According to the HypeAuditor report, the influencer industry will be worth $22 billion by 2025. Where can I sign up?

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Business Marketing

The use of offline marketing can still be advantageous in a digital world

(BUSINESS) Offline marketing is usually skipped over nowadays for the sparkly, shining ‘digital’ marketing strategies, but don’t forget the roots.

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offline marketing billboard

Everywhere you look, people want to talk about digital marketing. In fact, if you don’t have a digital marketing strategy in today’s business world, you’re not going to last long. But just because digital marketing is popular, don’t assume that offline marketing no longer yields value.

When used together, these strategies can produce significant returns.

“Some people will argue that traditional marketing is dead, but there are several benefits to including offline advertising in your overall marketing campaign,” sales expert Larry Myler admits. “Combining both offline and online campaigns can help boost your brand’s visibility, and help it stand out amongst competitors who may be busy flooding the digital space.”

How do you use offline marketing in a manner that’s both cost-effective and high in exposure? While your business will dictate how you should proceed, here are a few offline marketing methods that still return considerable value in today’s marketplace.

1. Yard signs

When most people think about yard signs, their minds immediately go to political signs that you see posted everywhere during campaign season. However, yard signs have a lot more utility and value beyond campaigning. They’re actually an extremely cost-effective form of offline advertising.

The great thing about yard signs is that you can print your own custom designs for just dollars and, when properly stored, they last for years. They’re also free to place, assuming you have access to property where it’s legal to advertise. This makes them a practical addition to a low-budget marketing campaign.

2. Billboards

The fact that you notice billboards when driving down an interstate or highway is a testament to the reality that other people are also being exposed to these valuable advertisements. If you’ve never considered implementing billboards into your marketing strategy, now’s a good time to think about it.

With billboard advertising, you have to be really careful with design, structure, and execution. “Considering we’re on the move when we read billboards, we don’t have a lot of time to take them in. Six seconds has been touted as the industry average for reading a billboard,” copywriter Paul Suggett explains. “So, around six words is all you should use to get the message across.”

3. Promotional giveaways

It’s the tangible nature of physical marketing that makes it so valuable. Yard signs and billboards are great, but make sure you’re also taking advantage of promotional giveaways as a way of getting something into the hands of your customers.

Promotional giveaways, no matter how simple, generally produce a healthy return on investment. They increase brand awareness and recall, while giving customers positive associations with your brand. (Who doesn’t love getting something for free?)

4. Local event sponsorships

One aspect of offline marketing businesses frequently forget about is local event sponsorships. These sponsorships are usually cost-effective and tend to offer great returns in terms of audience engagement.

Local event sponsorships can usually be found simply by checking the calendar of events in your city. Any time there’s a public event, farmer’s market, parade, sporting event, concert, or fundraiser, there’s an opportunity for you to get your name out there. Look for events where you feel like your target audience is most likely to attend.

Offline marketing is anything but dead.

If your goal is to stand out in a crowded marketplace where all your competitors are investing heavily in social media, SEO, PPC advertising, and blogging, then it’s certainly worth supplementing your existing digital strategy with traditional offline marketing methods that reach your audience at multiple touchpoints.

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