Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

How to

Real Estate Photography – A Case Study

It came as a surprise to nobody involved in our real estate photography case study that removing your giant dog prior to taking photos is just a good idea. Study participants were unanimous in their decision not to view the property in person.

View the listing here

Hat tip to Sara at lovelylisting, via Photoshop Disasters

Advertisement. Scroll to continue reading.
Written By

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.



  1. Steve Belt

    July 28, 2008 at 6:15 pm

    Yes, the problem here was clearly that the dog was too large (giant even)…smaller probably wouldn’t have bothered the majority.

  2. Benn Rosales

    July 28, 2008 at 6:27 pm

    lol I love it. Being remarable ain’t easy.

  3. Jamie Geiger

    July 28, 2008 at 6:30 pm

    How did they do that? LOL He looks harmless 🙂

  4. Benn Rosales

    July 28, 2008 at 6:31 pm

    Ever been turned down by an apartment or condo because of a big dog, or had your yard sized up for a dog? just another thought…

  5. Norm Fisher

    July 28, 2008 at 6:38 pm


    I think you’re probably right, but almost everyone thought the home was “too small” and several had “a feeling” that the yard would require “too much work.”

    Benn 🙂


    It would have been created in Photoshop or some other photo editing program. I think the more compelling question is why? I agree. He looks like a sweetheart of a pooch.

  6. Benn Rosales

    July 28, 2008 at 6:48 pm

    Norm, we’re marketing these listings all over the country in venue after venue, the question becomes- how do I stand out and become remarkable. Whether you believe it or not, this is viral, and it has a place. Does it always work? no, can it work? yes! Redfin currently graces the top position at Ag for the moment, as well as the listing, is this a bad thing?

  7. Norm Fisher

    July 28, 2008 at 7:04 pm


    “Redfin currently graces the top position at Ag for the moment”

    I’m hoping this is not a problem. 🙂

    The fact that 17247 11th Avenue NE is on the front page of your website leaves little doubt that it’s viral.

    “is this a bad thing?”

    Probably not. It just seemed like a good opportunity to crack a joke. 🙂 I can see how such an image could stand out from others. I did find it interesting that the “giant dog” doesn’t exist on the listing brokerages website (Windermere).

  8. Larry Yatkowsky

    July 28, 2008 at 8:22 pm

    Very clever! I was distracted by the dog until I noticed the sloping floor.

  9. Norm Fisher

    July 28, 2008 at 8:37 pm

    Brilliant Larry! I can see how this could work. I’m off to photoshop a giant cat into an ugly listing.

  10. Ines

    July 28, 2008 at 9:22 pm

    Personally, I think the dog is the selling point of the property (but that’s why studies and I don’t get along) – odd no? 😉

  11. Norm Fisher

    July 28, 2008 at 9:31 pm

    @ Ines

    “odd no?”

    No 😉

  12. Ginger Wilcox

    July 28, 2008 at 10:57 pm

    Can I just buy the dog and not the house?

  13. Bill Lublin

    July 29, 2008 at 1:14 am

    Norm Great Post – I love a big dog! Our Black Lab Cisco the Superdog is pretty big, but we can fit him in the kitchen. My question is who the heck walks this puppy?

  14. Irina Netchaev

    July 29, 2008 at 8:23 am

    Too funny and very original. I’ll take the dog. Forget the house!

  15. Vicki Moore

    July 29, 2008 at 3:25 pm

    I’m glad I don’t have to pick up his poop.

  16. Glenn fm Naples

    July 29, 2008 at 6:48 pm

    Norm – thanks for a light-hearted photo. It is truly wonderful what can be done with PhotoShop! Just wish I add the time to fool around with it. Cute pooch.

  17. Norm Fisher

    July 30, 2008 at 9:26 am


    Thanks for the follow-up. I would love to hear some stats on the hits to this listing. I’ll bet they’re through the roof.

  18. Jennifer in Louisville

    August 1, 2008 at 6:41 am

    Interesting side story. I suppose it all comes to intent – if you think you can pull off a “viral” campaign by trying something, give it a go. But by the same token, has the traffic that they’ve received with this viral campaign paid off: is the home sold?

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?

Business Marketing

(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.