Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

How to

REALTORS Should Know Better

If nothing else, be a better Googler than your clients Here’s a tip – subscribe to the email newsletters or RSS feeds for all as many groups in your local market that discuss pertinent or peripherally relevant real estate matters. … My market is blessed to have a very active local blogosphere – the television news stations are on Twitter, the editor of one of the local weekies is on Twitter as well, another weekly has actively embraced blogging for a while … every market is different, but every market has information waiting to be digested, analyzed, and put into context for our clients.

If nothing else, be a better Googler than your clients Here's a tip - subscribe to the email newsletters or RSS feeds for all as many groups in your local market that discuss pertinent or peripherally relevant real estate matters. ... My market is blessed to have a very active local blogosphere - the television news stations are on Twitter, the editor of one of the local weekies is on Twitter as well, another weekly has actively embraced blogging for a while ... every market is different, but every market has information waiting to be digested, analyzed, and put into context for our clients.


Some of You May Know

Pulled from the drafts, thanks to some inspiration … Some of you may know that I’ve been sitting on a Group for the National Association of Realtors tasked with Realtor Professionalism, or, what should it take to be/come a REALTOR? Education, experience, apprenticeships, these have all been discussed, on and offline by many professional (meaning this is our career, not our shared hobby) REALTORS for years.

One component of any conversation about what a Realtor should know that never seems to fade away is this – Good Realtors should know better and should know more than their customers and clients. Know more about EVERYTHING local (as well as state and nationwide) that is applicable to real estate. And most importantly, embrace the “be the source of the source” concept; it’s impossible to know it all, but knowing where to send your clients so that they can educate themselves is key.

A few examples:

  • What’s going on there?
  • How long has that building been vacant?
  • Where are the local music venues?
  • Why does this area smell funny? (“it’s part of the local charm” doesn’t fly).
  • Are they ever going to widen this road?
  • Why are these buildings all (fill in the blank)? Answer: they rezoned this a few years ago to drive University development into this corridor.
  • Why is there so little parking? Answer: in an attempt to drive (get it?) people to use alternative transportation, developers have to put in only 1/2 parking space for every one unit.

If nothing else, be a better Googler than your clients.

Here’s a Tip (or Two)

Subscribe to the email newsletters or RSS feeds for all as many groups in your local market that discuss pertinent or peripherally relevant real estate matters. For instance – pro- and no-growth groups, any other local news or news-blogs or transportation blogs or anti-development blogs/sites.

Advertisement. Scroll to continue reading.

Our clients demand (whether they outwardly know it or admit it to themselves or us) for us to know more than they do – so do it!

My market is blessed to have a very active local blogosphere – the television news stations are on Twitter, the editor of one of the local weekies is on Twitter as well, another weekly has actively embraced blogging for a while … every market is different, but every market has information waiting to be digested, analyzed, and put into context for our clients.

Another tip – Encourage your local city councilors or members of the Board of Supervisors to blog – teach them how to do it. (Our mayor blogs!)

Here are some of the feeds/ subscriptions to which I subscribe locally:

Of paramount importance is this – be confident saying “I DON’T KNOW … but I’ll find out.” Your clients will respect you and you won’t look like an ignorant/incompetent fool.

Advertisement. Scroll to continue reading.

Lastly, get involved. Get on a committee that discusses affordable housing, economic development, zoning – something that involves your community (it all comes back to real estate eventually) – you’ll know more and eventually be able to play the role that our clients (should) expect.

Written By

Dad, Husband, Charlottesville Realtor, real estate Blogger, occasional speaker - Inman Connects, NAR Conferences - based in Charlottesville, Virginia. A native Virginian, I graduated from VMI in 1998, am a third generation Realtor (since 2001) and have been "publishing" as a real estate blogger since January 2005. I've chosen to get involved in Realtor Associations on the local, state & national levels, having served on the NAR's RPR & MLS groups. Find me in Charlottesville, Crozet and Twitter.

2 Comments

2 Comments

  1. Lisa Sanderson

    October 28, 2008 at 10:15 am

    Great tips, Jim. My fav is, of course, the last paragraph…Get Involved. Learning why things are the way they are from the inside out exponentially increases your knowledge and value to your clients.

  2. Missy Caulk

    October 29, 2008 at 8:20 pm

    Jim, I love getting local updates from News services in the Detroit Metro Area. Finally they are following me.

    Currently MLS Chair at our local board and on the Board of Directors. So I agree Realtors need to get involved in local committees.

Leave a Reply

Your email address will not be published.

AdBlocker Message

Our website is kept FREE to you by displaying online ads to our visitors. Please consider supporting us by disabling your ad blocker OR subscribing to our email newsletter: https://theamericangenius.com/get-american-genius-newsletter/

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

(TECHNOLOGY) The Further app “filters” the web to find new skills for a daily dose of badge-earning learning. Consider it your personal learning library!

Business News

(NEWS) The military creates the next generation of business leaders, and celebrating alternative paths into the business world aside from college should be praised...

Business Entrepreneur

(ENTREPRENEUR NEWS) Whether you’re a young entrepreneur looking for advice about how to start your first business, or a seasoned vet looking for new...

Business News

(EDITORIAL) Pursuing a Master's degree is often part of advancing a career, but are you sure you're ready to sink time, money, and energy...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.