Connect with us

Business Marketing

No Brown Nosing Required. Your RAISE Is Ready When You Are.

Published

on

Brown Noser Be Gone

Good News!  Your Raise Is Effective As Soon As YOU Are.

No Brown-Nosing, glass ceilings, boot licking, politics, nepotism, seniority, annual performance reviews or begging for a raise.

In our real estate world, YOU are your own boss.  That’s good news for hard persistent faithful smart committed motivated workers, bad news for slackers.

Why?

Because the real estate business is pure pay-for-performance.  Want a raise?

“Your raise is effective as soon as you are.”  Marilyn Eiland

3 Questions You Have To Ask Yourself:

  1. When do you want it?
  2. What do you need to do differently? Doing nothing is not an option.
  3. When will you start?  Today?

Stuck In Stupid

Intellectually, it’s seems simple.  If we’ve created success in the past, in the present, if we do what we’ve always done, won’t we always get what we’ve always gotten?  Nope!

Why?

Because in my world, and maybe yours, everything that surrounds me is changing.  ReInvention, obsolesce, options, upgrades, choices, knowledge, value, creation, young-guns, expectations, cannibalism and Black Swans — boom, echo and ricochet — hourly.  If I stand still and things around me are vibrating with change, my comfortable position will wobble out of orbit and any success I’m currently enjoying will inevitably vanish.  It’s real estate entropy in action.

To create break away impact, the first thing I need to do is make sure I’m not “Stuck In Stupid”.  In reality, if I always do what I’ve always done, I’ll get less and less and eventually nothing.

What To Do Now

There’s a constellation of small and large changes you can make and actions you take.  The main thing is action.  We have to start…TODAY.

Behold, 15  Anti-Stuck-In Stupid, simple and mostly free or inexpensive things you can immediately do to create the raise you deserve.

  1. When someone asks you, “How’s the market?”, for the love of God, don’t go flaccid with your answer.  Consider this sort of approach.
  2. It sounds lame, it’s not, it’s profitable. Wear your name badge while you work. Don’t keep what you do a secret, a name badge is a visual reminder to your friends and attracts Q&A opportunities from strangers.  Do it.  Don’t have one, order now.
  3. Wear car-signs, not literally, but on your car. Many think this is seriously lame too.  Those that religiously do, report serendipitous listing and selling opportunities.  Ummmm….don’t speed.  Oh, don’t wear them on a listing appointment, it’s like sending a “here’s a listing opportunity Bat Signal” to the neighborhood.  When on listing appointments, go stealth mode.  Don’t have a set, no problem, order now.
  4. Take your friends to a super-cool movie. It’s less expensive than running a dumb print ad, it’s personal, it’s relevant, it’s generous and it’s a fun way to create on-purpose and in-person conversation and contact.  You wanna have fun don’t cha? Here’s how.
  5. Start wagging your tail. Log into your Facebook account between appointments, during the lull at Open House, between opportunity calls on floor duty (if you have this and it’s productive), before you go beddy-bye and at least once a working day.  See what your friends are doing, make comments, wisely status update, post photos and links.
  6. Add a dash of  ” WOW, how’d you do that?”, when sending emails.   Here’s how.
  7. Stop bashing your head against cement!   Join a club, a tribe, a team, a cause or a mob of people who are passionate about the things you are passionate about.  Psychographics is the future of your future. Get started.
  8. Clean house, Fix or Fire and kick ass.  Don’t take an over priced listing. Counsel with all your sellers this week, reduce or raise the listing price if needed, merchandise, stage, declutter and freshen as needed, double check your property marketing (broadcast, pictures, promotional copy, etc.) and fix what’s lame or fire .  This will free up your time, money and emotion and position your current inventory of the spring rush.  Do it.  If you can’t Fix It, Fire It.
  9. Stop asking your current clients for referrals after the transaction closes.  Start earning and asking for referral recommendations during the transaction. Use the Daisy Chain Reaction Technique.
  10. Stop avoiding personal contact.  Seriously, set a goal to engage in at least 5 in-person and on-purpose conversations a day (phone or live, not text, email, status update)  Think Pinball Principle.
  11. Stop shouting about YOU and start focusing on THEM. Nobody cares if you’re #1, they care that YOU treat THEM like they are #1. How to keep people from thinking your full of crap – a  few ideas.
  12. Always remember, There Are Only 3 Reasons you don’t have more listings and sales. Do something on this list today.
  13. Stop treating people the way YOU want to be treated. Start treating people they way THEY want to be treated. The Golden Rule is broken.
  14. Your old leads are your best leads. Call them all today.  Yes.  Call them all today.  Talking to people is what you do for a living.  Do it now.
  15. Fail faster, succeed sooner. Russell Shaw shares the secret to becoming a Top Listing Agent.

Will You Give Yourself A Raise?

Don’t count on others to give you a raise. You’re the boss, act like one….take action today.

Cheers and thanks for reading and if you think this article is worth a crap, forward to a friend;-)

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

Continue Reading
Advertisement
26 Comments

26 Comments

  1. Greg Vincent

    February 1, 2010 at 8:44 am

    Great article Ken. Agents can over-complicate things & waste so much time procrastinating over what to say or what to do. And, many waste so much time working with overpriced-unmotivated sellers or don’t connect with the seller to find the real motivation before they lose the listing to an agent who does find the seller’s right motivation button.

    Tip #15 says it all. “Fail faster, succeed sooner”…. Have a go. It’s the best way to get that pay rise.

    • Ken Brand

      February 1, 2010 at 1:54 pm

      Thanks Greg. You’re right, “Fail Faster – Succeed Sooner” is what works. Doing nothing doesn’t. Cheers and thanks for the comment.

  2. Nanette Labastida

    February 1, 2010 at 8:54 am

    great great post Ken – today i was planning on getting out my work/goal journal and doing my February to do list, and look – you did it for me!!

    • Ken Brand

      February 1, 2010 at 3:59 pm

      Thanks for the feedback Nanette, love all serve all. Cheers.

  3. Lani Rosales

    February 1, 2010 at 9:34 am

    Ken, I love that you bridge the gap between old school and new school and I know your clients appreciate you for that. These are all actionable tips, maybe some of our readers will have a better 2010 than they did 2009? 🙂 Thanks!

  4. Ken Brand

    February 1, 2010 at 4:02 pm

    I’m slow but steady. I’m not a smart man, but I know what works when I see it and when I see it, I try to share it. Words of encouragement are always appreciated. 2010 exciting times, eh? Cheers to you and Benn and all hardworking humands:-)

  5. Ken Brand

    February 1, 2010 at 4:03 pm

    I’m slow but steady. I’m not a smart man, but I know what works when I see it and when I see it, I try to share it. Words of encouragement are always appreciated. 2010 exciting times, eh? Cheers to you and Benn and all hardworking humans:-)

  6. Corona Homes

    February 1, 2010 at 8:25 pm

    Ken, you can’t make it any clearer then that, it’s all about ding the business every day whit out doing the business. Be yourself talk to people, let people know what you do.

    • Ken Brand

      February 1, 2010 at 8:51 pm

      “It’s all about doing business everyday, without doing the business…”, Corona Homes, you’ve summed it – Boom. Thanks.

  7. Benjamin Bach

    February 1, 2010 at 8:25 pm

    great stuff!

    • Ken Brand

      February 1, 2010 at 8:52 pm

      Thanks Benjamin. Cheers.

  8. Paula Henry

    February 2, 2010 at 6:18 am

    Ken –

    Always the voice of practical wisdom; putting into practice your years of experience and sharing with all. I know there are a few things here I can use to ramp up my 2010. Thanks!

    • Ken Brand

      February 2, 2010 at 7:09 am

      Thanks Paula, hope some of these ideas, which are not original, but as you’ve shard, “practical” and proven, help you have enjoy a fun and prosperous 2010. Cheers and thanks for your comments:-)

  9. Eric Hempler

    February 3, 2010 at 6:14 pm

    One thing I’ve been trying to study more is whether or not someone should have a Facebook Fan Page. From what I can tell it really isn’t necessary. Judging by this post and countless others it seems to make more sense to have everyone you know on your friend list and send them a Facebook message once in a while, much like you would email or call as well as comment on status, etc. One thing I have done. Instead of creating a Fan Page for my business I’ve created a few fan pages of local areas I like and have invited others to join and in turn that has gotten the attention of others on Facebook. This might be a good way for me to reach others that I may not otherwise meet. But I think I’ll have to be a little cautious of what I do since I don’t want alienate someone from a Fan Page I created since the page is really meant for that particular local place of interest.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Technology is helping small businesses adapt and stay afloat

(BUSINESS MARKETING) Small businesses need to utilize digital platforms to adapt their businesses during COVID-19, or else they may be left behind.

Published

on

small businesses new tech

While many may not have imagined our present day back in March, and to what extreme we would be doing things “remotely” and via “hands-free contact”, we have to give some credit to small business owners who remain flexible and have pivoted to stay afloat. They deserve major credit on adaptations they have made (and possibly investments) in new technology (ordering online, online payments) especially at a time when their in-person revenues have taken a hit.

There are various marketing buzz words being used lately to say “let’s keep our distance”, including: curbside, to-go, hands-free, no contact, delivery only, order via app, social distancing and #wearamask.

The thing is, if you really think about it, small businesses are always in evolution mode – they have to pay attention to consumer consumption and behaviors that can shift quickly in order to stay relevant and utilize their marketing and advertising budgets wisely. They heavily rely on positive customer reviews and word of mouth recommendations because they may not have the budget for large scale efforts.

For example, we use Lyft or Uber vs calling an individual cab owner; we order on Amazon vs shopping at a local mom-and-pop shop; we download and make playlists of music vs going to a record or music store. Small business owners are constantly fighting to keep up with the big guys and have to take into account how their product/service has relevance, and if it’s easy for people to attain. In current times, they’ve had to place major efforts into contactless experiences that often require utilizing a digital platform.

If stores or restaurants didn’t already have an online ordering platform, they had to implement one. Many may have already had a way to order online but once they were forced to close their dining areas, they had to figure out how to collect payments safely upon pickup; this may have required them to implement a new system. Many restaurants also had to restructure pick up and to-go orders, whether it was adding additional signage or reconfiguring their pick up space to make sure people were able to easily practice social distancing.

According to this article from the U.S. Chamber of Commerce, “Studies have shown that 73% of small businesses are not aware of digital resources, such as online payment processing tools, online productivity tools, e-commerce websites, online marketing and other tools, that can help them reach customers around the world. If small businesses had better access to global markets, it could increase the GDP of the United States by $81 billion and add 900,000 new jobs. During the pandemic, this could also mean the difference between thriving and closing for good.”

There are some larger corporate technology companies offering ways to support small businesses whether it’s through small business grants from Google, resources and grants from Facebook or Verizon giving them a break on their telecom bill. The challenge with this may be whether or not small business owners are able to find time from their intense focus on surviving to applying for these grants and managing all that admin time. Many business owners may be focusing on what technology they have and can upgrade, or what they need to implement – most likely while seeing a loss in revenue. So, it can be a tough decision to make new technology investments.

It does seem like many have made incredible strides, and quickly (which is impressive), to still offer their products and services to customers – whether it’s a contactless pay method, free delivery, or even reservations to ensure limited capacity and socially distanced visits. There are still some that just haven’t able to do that yet, and may be looking at other ways to take their business to a wider audience online.

We would encourage, if you can, to support small businesses in your community as often as you can. Understandably there are times that it’s easier to order on Amazon, but if there is a way you can pick up something from a local brewery or family-owned business, this may be the lifeline they need to survive and/or to invest in new technology to help them adapt.

Continue Reading

Business Marketing

There’s a shortage of skilled workers, so get learning

(BUSINESS MARKETING) COVID-19 may end up justifying training funds for lower-class workers to learn new skills. Skilled workers are desperately needed right now.

Published

on

skilled worker

The COVID-19 pandemic (yes, that one) has ushered in a lot of unexpected changes, one of the which is most surprising: An increased call for skilled workers — a call that, unfortunately, requires a massive retraining of the existing workforce.

According to the New York Times, nearly 50 percent of Americans were working from home by May; this was, reportedly, a 15 percent increase in remote work. The problems with this model are expansive, but one of the greatest issues stems from the lack of training: As employees of lower-class employment transitioned to working online, it became increasingly evident that there was a shortage of skilled workers in this country.

The Times traces this phenomenon back to the Great Recession; Harvard University’s Lawrence Katz points to some parallels and insinuates that this is an opportunity to elevate the lower class rather than regressing, and it seems fair to put the onus of such elevation on lawmakers and senators.

Indeed, Congress has even addressed the issue of skill equality via “bipartisan support” of a $4000 credit for non-skilled workers to use toward skill training. For Congress to come together on something like this is relatively noteworthy, and it’s hard to disagree with the premise that, given the invariable automation wave, many of our “non-skilled” workers will face unemployment without substantial aid.

COVID-19 has accelerated many trends and processes that should have taken years to propagate, and this is clearly one of them.

Supporting laborers in developing skills that help them work within the technology bubble isn’t just a good idea–it’s imperative, both morally and economically speaking. Even middle-class “skilled” workers have had trouble keeping up with the sheer amount of automation and technology-based skillsets required to stay competent; when one considers how lower-class employees will be impacted by this wave, the outcome is too dark to entertain.

It should be noted that non-skilled workers don’t necessarily have to scale up their training in their current fields; the Times references a truck driver who pivoted hard into software development, and while it may be easier for some to focus on their existing areas of expertise, the option to make a career change does exist.

If we take nothing else away from the time we’ve spent in quarantine, we should remember that skilled labor is integral to our success as a society, and we have a moral obligation to help those who missed the opportunity to develop such skills fulfill that need.

Continue Reading

Business Marketing

6 tips to easily market your side hustle

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you’re starting a new side hustle. Here are some easy ways to make your marketing efforts more effective.

Published

on

side hustle marketing

Side hustles have become the name of the game, and especially during these turbulent times, we have to get extra creative when it comes to making money. With so many of us making moves and so much noise, it can be hard to get the word out and stand out when sharing your side hustle.

Reuben Jackson of Big Think shared five ways that you can market your side hustle (we added a sixth tip for good measure), and comment with your thoughts and ideas on the subject:

  1. Referrals: Don’t Be Afraid to Ask!
    If you’re going to make a splash, you have to be willing to ask for favors. Reach out to your network and ask them to help spread the word on your new venture. This can be as simple as asking your friends to share a Facebook post with information that refers them to your page or website. Word of mouth is still important and incredibly effective.
  2. Start Where You Are
    Immediately running an expensive ad right out of the gate may not be the most effective use of your (likely) limited funds. Use the resources you do have to your advantage – especially if you’re just testing things out to see how the side hustle goes in the real world. You can do this by creating a simple, informational landing page for a small fee. Or, if you’re not looking to put any money into it right away, create an enticing email signature that explains what you do in a concise and eye-catching way. Check out these tools to create a kickin’ email signature.
  3. Gather Positive Reviews
    If you’ve performed a service or sold a product, ask your customers to write a review on the experience. Never underestimate how many potential customers read reviews before choosing where to spend their money, so this is an incredibly important asset. Once a service is completed or a product is sold, send a thank you note to your customer and kindly ask them to write a review. Be sure to provide them with links to easily drop a line on Yelp or your company’s Facebook page.
  4. Be Strategic With Social
    It’s common to think that you have to have a presence on all channels right away. Start smaller. Think about your demographic and do some research on which platforms reach that demographic most effectively. From there, put your time and energy into building a presence on one or two channels. Post consistently and engage with followers. After you’ve developed a solid following, you can then expand to other platforms.
  5. Give Paid Marketing A Shot
    Once you’ve made a dollar or two, try experimenting with some Facebook or Twitter ads. They’re relatively cheap to run and can attract people you may not have otherwise had a chance to reach out to. Again, the key is to start small and don’t get discouraged if these don’t have people knocking your door down; it may take trial and error to create the perfect ad for your hustle.
  6. Go Local
    Local newspapers and magazines are always looking for news on what local residents are doing. Send an email to your town/city’s journal or local Patch affiliate. Let them know what you’re up to, offer yourself for an interview, and give enticing information. The key is doing this in a way that your hustle is seen as beneficial to the public, and is not just an ad.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!