Web2.0 and Social Media Works – I don’t care what the skeptics have to say, but we have proven it and keep coming up with new ideas to implement on a regular basis. Sometimes I feel like I am preaching to the choir here on Agent Genius because if you are taking the time to read here, it means that you get it and don’t need reinforcing.
Today’s post is different – it’s about questioning your business practices and the way that you may be approaching your options. So instead of asking if your blogging and social media outlets are working I will ask this:
What would happen to your business if your blog or favorite Social Media Site were to disappear tomorrow?
What if you had no control of keeping that blog live and it went “poof” into cyberspace? I’m not here to tell you about my personal experience and I’m not here to point fingers, blame others or tell you what blogging platform to choose. I want to plant a seed to see if you are prepared to face a major problem if it ever came your way.
I know many of you are geeky enough to know to back up your blogs and content on a regular basis but others depend on web-hosts to do it for you.
The question still remains – if your current servers went down tomorrow, or your web-host got sucked into a black hole in the blogosphere….do you have a plan?
Who would you blame?
Blaming others for mistakes or problems is not an option, on the contrary, you would have to blame yourself for making the wrong choice not being prepared … or worse yet, for not questioning and falling into the “naive” category. Many of us with successful blogs have been discussing how we cannot place all our eggs in one basket, how there are tons of nice people in the real estate blogiverse but it does not necessarily mean that they would have your best interest at hand. We have also discussed how there are a lot of people out there that seem to know what they are doing, but there is no real way to tell (I know….that one is the most frustrating).
So here I will continue playing devil’s advocate just to make you think and hopefully to help you prevent any future problems with your already successful Internet marketing methods:
- If you only have one website/blog, what would happen if it would go down from one day to the next?
- Does it make sense to have several sites just in case?
- Does an open platform (WordPress or Typepad) make more sense than a proprietary one based on the fact that you would have more control? – This includes sites like Active Rain, other networking sites with blogs, as well as sites hosted on proprietary platforms.
- Same applies to sites like Flickr and even Yahoo or Google (maybe a bit far fetched….but could happen) ….and God forbid Twitter!
- Do you back-up your own content on a regular basis or do you trust your web-host to do it for you?
- Do you know if you own your content, skin, data and could you take it with you anywhere and anytime you choose?
- Would that content/skin/data be compatible with other platforms?
- Do you copyright your content?
- Have you granted rights to that content to the web-host/designer?
- If you have a Lead Generation System, do you back up those contacts on a regular basis?
- Are your back-ups safe and easily accessible
DO YOU HAVE CONTROL?
I am not a pessimist and I don’t like to look at worst case scenarios – but the idea is to keep the Perpetual nature of our business going and be ready for obstacles that could come our way (although I really hope they never do).
My job here is done – make sure you have a plan.
Tired of “link in bio”? Here is a solution for Instagram linking
(MARKETING) The days of only one link in your Instagram bio are over. Alls.Link not only lets you link more, it gives you options for marketing and analytics too.
If you’re like me, you’ve probably swapped out the link in your Instagram bio 100 times. Do I share my website? A link to a product? A recent publication? Well, now you don’t have to choose!
Alls.Link is a subscription-based program that allows you to, among other things, have multiple links in your bio. I’m obsessed with the Instagram add-ons that are helping business owners to expand the platform to further engage their audiences – and this is NEEDED one.
With the basic membership ($8/month), you get up to 10 customizable Biolink Pages with shortened links (and you’ll be able to choose your own backend). You also get access to Google Analytics and Facebook Pixel for your pages. With the basic membership, you will have Alls.Link advertising on your Biolink Page. Plus, you’ll be allotted a total of 10 projects, and Biolink Pages with 20 customizable domains.
With the premium membership ($15/month), you get link scheduling for product drops and article releases, SEO and UTM parameters, and you’ll have the ability to link more socials on the Biolink Page. With this membership, you’re allotted 20 projects and Biolink Pages with 60 customizable domains.
If you’re unsure about whether or not Alls.Link is worth it (or which membership is best for you), there is a free trial option in which you’ll be granted all the premium membership capabilities.
Overall – premium membership or not – I have to say, the background colors and font choices are really fun and will take your Biolink Page to the next level. Alls.Link is definitely a program to consider if your business has a substantial Insta following and you have a lot of external material you want to share with your followers.
The day-by-day statistics are a great tool for knowing what your audience is interested in and what links are getting the most clicks. Also, the ability to incorporate Google Analytics into the mix is a big plus, especially if you’re serious about metrics.
If you have a big team (or manage multiple pages), I would suggest going premium just for the sheer quantity of domains you can customize and link, though there are various other reasons I’d also suggest to do so. Take a look and see what works for you!
Use the ‘Blemish Effect’ to skyrocket your sales
(MARKETING) The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?
Presenting a product or service in its most immaculate, polished state has been the strategy for virtually all organizations, and overselling items with known flaws is a practice as old as time. According to marketing researchers, however, this approach may not be the only way to achieve optimal results due to something known as the “Blemish Effect.”
The Blemish Effect isn’t quite the inverse of the perfectionist product pitch; rather, it builds on the theory that small problems with a product or service can actually throw into relief its good qualities. For example, a small scratch on the back of an otherwise pristine iPhone might draw one’s eye to the glossy finish, while an objectively perfect housing might not be appreciated in the same way.
The same goes for mildly bad press or a customer’s pros and cons list. If someone has absolutely no complaints or desires for whatever you’re marketing, the end result can look flat and lacking in nuance. Having the slightest bit of longing associated with an aspect (or lack thereof) of your business means that you have room to grow, which can be tantalizing for the eager consumer.
A Stanford study indicates that small doses of mildly negative information may actually strengthen a consumer’s positive impression of a product or service. Interesting.
Another beneficial aspect of the Blemish Effect is that it helps consumers focus their negativity. “Too good to be true” often means exactly that, and we’re eager to criticize where possible. If your product or service has a noticeable flaw which doesn’t harm the item’s use, your audience might settle for lamenting the minor flaw and favoring the rest of the product rather than looking for problems which don’t exist.
This concept also applies to expectation management. Absent an obvious blemish, it can be all to easy for consumers to envision your product or service on an unattainable level.
When they’re invariably disappointed that their unrealistic expectations weren’t fulfilled, your reputation might take a hit, or consumers might lose interest after the initial wave.
The takeaway is that consumers trust transparency, so in describing your offering, tossing in a negative boosts the perception that you’re being honest and transparent, so a graphic artist could note that while their skills are superior and their pricing reasonable, they take their time with intricate projects. The time expectation is a potentially negative aspect of their service, but expressing anything negative improves sales as it builds trust.
It should be noted that the Blemish Effect applies to minor impairments in cosmetic or adjacent qualities, not in the product or service itself. Delivering an item which is inherently flawed won’t make anyone happy.
In an age where less truly is more, the Blemish Effect stands to dictate a new wave of honesty in marketing.
Google Chrome will no longer allow premium extensions
(MARKETING) In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue on Chrome.
Google has cracked down on various practices over the past couple of years, but their most recent target—the Google Chrome extensions store—has a few folks scratching their heads.
Over the span of the next few months, Google will phase out paid extensions completely, thus ending a bizarre and relatively negligible corner of internet economy.
This decision comes on the heels of a “temporary” ban on the publication of new premium extensions back in March. According to Engadget, all aspects of paid extension use—including free trials and in-app purchases—will be gone come February 2021.
To be clear, Google’s decision won’t prohibit extension developers from charging customers to use their products; instead, extension developers will be required to find alternative methods of requesting payment. We’ve seen this model work on a donation basis with extensions like AdBlock. But shifting to something similar on a comprehensive scale will be something else entirely.
Interestingly, Google’s angle appears to be in increasing user safety. The Verge reports that their initial suspension of paid extensions was put into place as a response to products that included “fraudulent transactions”, and Google’s subsequent responses since then have comprised more user-facing actions such as removing extensions published by different parties that accomplish replica tasks.
Review manipulation, use of hefty notifications as a part of an extension’s operation, and generally spammy techniques were also eyeballed by Google as problem points in their ongoing suspension leading up to the ban.
In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue. The extension store was a relatively free market in a sense—something that, given the number of parameters being enforced as of now, is less true for the time being.
Similarly, one can only wonder about which avenues vendors will choose when seeking payment for their services in the future. It’s entirely possible that, after Google Chrome shuts down payments in February, the paid section of the extension market will crumble into oblivion, the side effects of which we can’t necessarily picture.
For now, it’s probably best to hold off on buying any premium extensions; after all, there’s at least a fighting chance that they’ll all be free come February—if we make it that far.
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