Connect with us

Business Marketing

What Business Are We REALLY In? Are You Sure?

Published

on

If it's not "Magical" is it "Muggel"?Sizzling Steak and Magic

I love dinner.  I love eating out.  I love to eat dinner at Flemings Steak House.

I live in Houston Texas.  Steak Houses are everywhere.  They all cook Steak and serve cocktails.

What’s the real business of a Steak House?  Is it to cook steak and sling drinks?

NO.

Their real business, if they crave raving fans, Yelps and profits, is to serve “Emotionally Evocative Experiences”, “Visual Delights”, “Tongue Tease” and “Feel Good”.  It’s not ALL about cooking steak, it’s about the entire dining experience.

What Business Are We In?

[FYI: This share was inspired by content and comments contained in twos posts authored by Erion and Lani.  Check’m out:  E = ONE and L = TWO.]

I hear, ” I sell houses”.   I say, “WRONG”.

Selling a house is the result of what WE DO. A myopic focus on selling houses leads to survival, short term success and finally, Burn-Out.  Want to open a can of Break-Out Thrival?  Read on.

We live, work and play in a Trust (Consistent, Accurate, Timely, Honest, Safe), Experience (Evocative and Engaging) and Entertainment (Fun, Interesting, Unique, Provocative) society.

Serving true Trust, emotionally evocative Experiences and Entertainment leads to loyal fans, perpetual referral recommendations, closed sales, big-bank and Break-Out Thrival.

IMHO, Our Real Business Is Communication. Presentation. Solutions. Inspiration and Leadership.

Communication:  How we broadcast and share.

Is what we say Interesting or do we drone?

Are we believable, accurate and trustworthy or do we BS in broad generalities and frustrate with inconsistencies?

Do we roll rigid and old-school-antique or do we Watusi 2010 style with Facebook, YouTube, Twitter, Email, Text, Blog, etc. (I remind myself, all this 2010 whiz-bang is simply a tool to create opportunities to meet, share, connect and conversate in person.)

Do we hope and opine for incoming contact or do we reach out, help out, engage, educate, serve and solve?

Do we shout and monologue  or dialogue and share?

Do we chase, capture and churn or attract, connect and loyalize?

Presentation:  How we create impressions and perceptions through our physical, verbal, digital and collateral actions and manifestations.

Are our marketing messages fresh, clean, bright, encouraging and professionally designed or Jurassic, aimless and amateur.

When our stomach’s in knots, our patience frazzles and our dauber’s down, do we host a pity party or RISE UP?

Does What, Where, How and When we present, position us as the authoritative Go To Icon or invisible, forgettable and broke.

Solutions, Hassle Prevention and Friction Free Convenience:

Nobody wants a pain in the ass experience.  Everybody enjoys, employs and referral recommends providers of convenience, speed and reliability.

How’s our track record for returning calls and emails?

When crisis and challenge flash-flame, do we solve and resolve with confidence and deliberation or do we melt into a squishy puddle of paralyzation?

Is it all about our schedule, our rules, our ways or is about client convenience, flexibility and custom-fit ?

Is it complicated or simple?

Do we follow a proven system or fly by the skid-marked seat of our underpants?

Inspiration and Leadership:

Hugh MacLeod, “The market for hope is infinite”.  Napoleon, ” A leader is a dealer in hope”.

Does our attitude attract or repel?

Are we stingy or generous?

Are we credible?

Do we surprise and delight or disappoint?

Does our physical appearance and demeanor ooze confidence?

Do we smile, encourage and support or discourage and criticize?

Do we complain, blame, gossip and spit excuses?  These traits are the opposite of attractive, which means they repel or are repulsive.

Do we listen and understand or plow forward and puke?

Are we passionate, candid and real or mercenaries, opportunists and posers?

Do we preach too much?  Ummmm, yikes, I’m feeling guilty.   I’m gonna wrap it up by saying, IMO, the most successful and happiest people don’t focus on selling real estate, they focus on delivering experiences worth repeating and sharing. Selling houses is just a slice of the over-arching business and lifestyle of a successful and rewarding real estate career.

My 27cents.  Cheers.

PS.  What business are you in?

PS.  On reflection, this is a long list of aspirational stuff.  Nobody can be all these, all the time.  For me, the goal, the fun and the surprise, is all balled up in the fizzy journey towards doing better.  Thanks for reading.

~~~~~~~~~~~~~~~~

Photo Credit


Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

Continue Reading
Advertisement
17 Comments

17 Comments

  1. Fred Romano

    September 14, 2009 at 11:45 am

    Reading your posts are like watchin a dubbed kung fu move. Whats the plot… reading the subtitles… trying to understand the storyline. Uggg! Still fun though 🙂

  2. Joe Loomer

    September 14, 2009 at 11:47 am

    Love what you do and you’ll never work a day in your life….

    Last week, at a new construction listing, my buyers asked for a minute to talk privately. I took the opportunity to take a short walk down the street and noted another home that fit their needs but had not been on the list of homes we’d worked hard to put together.

    When I went back to get them, I suggested we view the home they had previously excluded. They loved it and wrote a contract. I think it was because I like what I do and didn’t just go outside and stop being an agent while they talked. My professional interest was peaked by the exterior aesthetics of the other property, I liked it, and thought they would too.

    I like what I do, and the reasons have a lot more to do with the “Taking Care of Sailors” attitude I was taught as a young Chief than they do with making a living. Thank God for great leaders and teachers in my life that don’t let me take anything for granted – including my own attitude. You’re one of them, Ken – thanks for another hit.

    Navy Chief, Navy Pride

  3. Ken Brand

    September 14, 2009 at 12:03 pm

    Fred – Thanks for the feedback. Sorry it’s hard to read, hell half the time I’m not even sure what it is I’m talking about and I’m doing the talking. Seriously, thanks, I’m not trying to make it harder that it should be. I’ll work on simplifying. Cheers.

    Joe – Amen, you gotta love it or leave it. Rock on Joe.

  4. Ian Greenleigh

    September 14, 2009 at 5:34 pm

    Ken-

    Providers of experiences we all are. People like you are providers of GOOD experiences. Such are the kind that make it unnecessary to ask for referrals, testimonials, or introductions. Give someone a good experience and they want others to share it, and share it they will. It’s amazing what can be accomplished by treating people right, deviating from the “script” when needed, truly listening and being honest. You’ve got the right stuff, Ken. I love reading your observations.

    P.S. Thanks for mentioning texting in your 2010 toolkit.

  5. Bob Gibbs

    September 16, 2009 at 2:20 pm

    I agree that focusing on “Selling a house”, or “Lead Generation” comes from a place of lack. It is much more rewarding and fulfilling to actually help someone with that person’s best interest in mind. Even if it means no paycheck for us. I have found that keeping a focus on the clients best interest actually results in more business. I have received many referrals from people who have yet to have a transaction with me.

  6. Atlanta Real Estate

    September 16, 2009 at 8:46 pm

    I agree and good post.

    After the first meeting or two, my cleints and I are just having a GOOD TIME. Hey, why not.

    Laughing, joking, casually going through the showings, being candid, etc.

    Check out some of the feedback in which this resonates:

    https://www.atlantarealestateinfo.com/grgresults.php

    “Also, he was very fun to ride around with and we enjoyed his company. Use him! T&K”

    I’m not bragging on myself, just helping you prove your point, Ken….you’re RIGHT!

    Rob

  7. TomFerry

    September 17, 2009 at 7:57 am

    Ken-

    I challenge everyone who is reading your posting to honestly look at themselves and their business and answer the questions you’re asking. We have to get clear as to where we’re going and how we’re getting there in business.

    Thx for the posting Ken.

    TF

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Amazon attracts advertisers from Facebook after Apple privacy alterations

(MARKETING) After Apple’s privacy features unveil, Amazon adapts by taking a unique approach to targeting, disrupting revenue for the ad giant Facebook.

Published

on

Two African American women work at their desks, one viewing Amazon's advertising landing page.

As a de facto search engine of its own persuasion, Amazon has been poaching ad revenue from Google for some time. However, disrupting the revenue stream from their most recent victim – Facebook – is going to turn some heads.

According to Bloomberg, Apple’s recent privacy additions to products such as iPhones are largely responsible for the shift in ad spending. While platforms like Facebook and Instagram were originally goldmines for advertisers, these privacy features prevent tracking for targeting – a crucial aspect in any marketing campaign.

Internet privacy has been featured heavily in tech conversations for the last several years, and with Chrome phasing out third-party cookies, along with Safari and Firefox introducing roughly analogous policies, social media advertising is bound to become less useful as tracking strategies struggle to keep up with the aforementioned changes.

However, Amazon’s wide user base and separate categorization from social media companies makes it a clear alternative to the Facebook family, which is perhaps why Facebook advertisers are starting to jump ship in an effort to preserve their profits.

This is the premise behind the decision to reduce the Facebook ad spending of Vanity Planet by 22%, a home spa vendor, while facilitating a transition to Amazon. “We have inventory…and the biggest place we are growing is Amazon,” says Alex Dastmalchi, the entrepreneur who runs Vanity Planet.

That gap will only widen with Apple’s new privacy features. Bloomberg reports that when asked in June if they would consent to having their internet activity tracked, only one in four iPhone users did so; this makes it substantially harder for the ad campaigns unique to Facebook to target prospective buyers.

It also means that Amazon, having demonstrated a profound effectiveness in targeting individuals both pre- and post-purchase, stands to gain more than its fair share of sellers flocking to promote their products.

Jens Nicolaysen, co-founder of Shinesty (an eccentric underwear company), affirms the value that Amazon holds for sellers while acknowledging that it isn’t a perfect substitute for social media. While Nicolaysen laments the loss of the somewhat random introduction charm inherent on Instagram, he also believes in the power of brand loyalty, especially on a platform as high-profile as Amazon. “The bigger you are, the more you lose by not having any presence on Amazon,” he explains.

As privacy restrictions continue to ramp up in the coming months, it will be interesting to see how social media advertising evolves to keep up with this trend; it seems naive to assume that Amazon will replace Facebook’s ads entirely, tracking or no tracking.

Apple's privacy landing page showing iPhone users ability to shut off location services and a desktop image of a user's ability to control how their data is managed.

Continue Reading

Business Marketing

How many hours of the work week are actually efficient?

(BUSINESS MARKETING) Working more for that paycheck, more hours each week, on the weekends, on holidays can actually hurt productivity. So don’t do that, stay efficient.

Published

on

Clock pointed to 5:50 on a plain white wall, well tracked during the week.

Social media is always flooded with promises to get in shape, eat healthier and… hustle?

In hustle culture, it seems as though there’s no such thing as too much work. Nights, weekends and holidays are really just more time to be pushing towards your dreams and hobbies are just side hustles waiting to be monetized. Plus, with freelancing on the rise, there really is nothing stopping someone from making the most out of their 24 hours.

Hustle culture will have you believe that a full-time job isn’t enough. Is that true?

Although it’s a bit outdated, Gallup’s 2014 report on full-time US workers gives us an alarming glimpse into the effects of the hustle. For starters, 50% of full-time workers reported working over 40 hours a week – in fact, the average weekly hours for salaried employees was up to 49 hours.

So, what’s the deal with 40 hours anyway? The 40 hour work-week actually started with labor rights activists in the 1800s pushing for an 8 hour workday. In 1817, Robert Owen, a Welsh activist, reasoned this workday provided: “eight hours labor, eight hours recreation, eight hours rest.”

If you do the math, that’s a whopping 66% of the day devoted to personal needs, rather than labor!

Of course, it’s only natural to be skeptical of logic from two centuries ago coloring the way we do business in the 21st century. For starters, there’s plenty of labor to be done outside of the labor you’re paid to do. Meal prep, house cleaning, child care… that’s all work that needs to be done. It’s also all work that some of your favorite influencers are paying to get done while they pursue the “hustle.” For the average human, that would all be additional work to fall in the ‘recreation’ category.

But I digress. Is 40 hours a week really enough in the modern age? After all, average hours in the United States have increased.

Well… probably not. In fact, when hours are reduced (France, for instance, limited maximum hours to 35 hours a week, instead of 40), workers are not only more likely to be healthier and happier, but more efficient and less likely to miss work!

So, instead of following through with the goal to work more this year, maybe consider slowing the hustle. It might actually be more effective in the long run!

This story was first published in January 2020.

Continue Reading

Business Marketing

Jack of all trades vs. specialized expert – which are you?

(BUSINESS MARKETING) It may feel tough to decide if you want to be a jack of all trades or have an area of expertise at work. There are reasons to decide either route.

Published

on

jack of all trades learning

When mulling over your career trajectory, you might ask yourself if you should be a jack of all trades or a specific expert. Well, it’s important to think about where you started. When you were eight years old, what did you want to be when you grew up? Teacher? Doctor? Lawyer? Video Game Developer? Those are common answers when you are eight years old as they are based on professionals that you probably interact with regularly (ok, maybe not lawyers but you may have watched LA Law, Law & Order or Suits and maybe played some video games – nod to Atari, Nintendo and Sega).

We eventually chose what areas of work to gain skills in and/or what major to pursue in college. To shed some light on what has changed in the last couple of decades:

Business, Engineering, Healthcare and Technology job titles have grown immensely in the last 20 years. For example, here are 9 job titles that didn’t exist 20 years ago in Business:

  1. Online Community Manager
  2. Virtual Assistant
  3. Digital Marketing Expert
  4. SEO Specialist
  5. App Developer
  6. Web Analyst
  7. Blogger
  8. Social Media Manager
  9. UX Designer

We know that job opportunities have grown to include new technologies, Artificial Intelligence, Augmented Reality, consumer-generated content, instant gratification, gig economy and freelance, as well as many super-secret products and services that may be focused on the B2B market, government and/or military that we average consumers may not know about.

According to the 2019 Bureau of Labor Statistics after doing a survey of baby boomers, the average number of jobs in a lifetime is 12. That number is likely on the rise with generations after the Baby Boomers. Many people are moving away from hometowns and cousins they have grown up with.

The Balance Careers suggests that our careers and number of jobs we hold also vary throughout our lifetimes and our race is even a factor. “A worker’s age impacted the number of jobs that they held in any period. Workers held an average of 5.7 jobs during the six-year period when they were 18 to 24 years old. However, the number of jobs held declined with age. Workers had an average of 4.5 jobs when they were 25 to 34 years old, and 2.9 jobs when they were 35 to 44 years old. During the most established phase of many workers’ careers, ages 45 to 52, they held only an average of 1.9 jobs.”

In order to decide what you want to be, may we suggest asking yourself these questions:

  • Should you work to be an expert or a jack of all trades?
  • Where are you are at in your career and how have your skills progressed?
  • Are you happy focusing in on one area or do you find yourself bored easily?
  • What are your largest priorities today (Work? Family? Health? Caring for an aging parent or young children?)

If you take the Gallup CliftonStrengths test and are able to read the details about your top five strengths, Gallup suggests that it’s better to double down and grown your strengths versus trying to overcompensate on your weaknesses.

The thing is, usually if you work at a startup, small business or new division, you are often wearing many hats and it can force you to be a jack of all trades. If you are at a larger organization which equals more resources, there may be clearer lines of your job roles and responsibilities versus “the other departments”. This is where it seems there are skills that none of us can avoid. According to LinkedIn Learning, the top five soft skills in demand from 2020 are:

  1. Creativity
  2. Persuasion
  3. Collaboration
  4. Adaptability
  5. Emotional Intelligence

The top 10 hard skills are:

  1. Blockchain
  2. Cloud Computing
  3. Analytical Reasoning
  4. Artificial Intelligence
  5. UX Design
  6. Business Analysis
  7. Affiliate Marketing
  8. Sales
  9. Scientific Computing
  10. Video Production

There will be some folks that dive deep into certain areas that are super fascinating to them and they want to know everything about – as well as the excitement of becoming an “expert”. There are some folks that like to constantly evolve and try new things but not dig too deep and have a brief awareness of more areas. It looks safe to say that we all need to be flexible and adaptable.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!