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Social Media & Real Estate-Twitter My Neighborhood

Social Media for Real Estate Solutions

Social Media Tip- How Easy is This

If you have one, two, or even ten listings in a single neighborhood, you have a fantastic opportunity to involve your market in your listings as well as their neighborhood.

You Can Steal This Idea- Please

This will virtually cost you very little but provide a very powerful impact on your neighborhood efforts.

How to do This?

Simply create your image 18″x24″ and send it over to the digital printers. Create as many signs as you need, I happen to know that most digital printers have discounts for multiples.

I would place these signs in the yards of current listings with your Sellers approval as your neighborhood blog is a part of your service to the Seller not just the buyers.

Make Absolutely Sure

Make sure on your neighborhood blog site that you have passive calls to action and the site is complete with contact information. Make friends with folks that add you on Twitter, and be very careful not to scare off spectators with 1.0 methods.

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Build Better Online Real Estate Neighborhoods

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. mike price

    August 24, 2008 at 4:31 pm

    this is a great idea. perhaps in the spirit of community people can share sign templates. one issue that may arise is your ability to create multiple twitter accoounts. if I remember correctly, you can have only one twitter handle per email. if that’s the case, get your email provider to alias a few accounts for you ie: you can then use these to acquire the handles for your neighborhood
    I hope some folks will give this idea a shot and report back with their results

  2. Mark Eibner

    August 24, 2008 at 8:16 pm

    we’re at it again Social Media & Real Estate-Twitter My Neighborhood: Never fear- your ..

  3. Eric Blackwell

    August 25, 2008 at 5:36 am


    I really like the idea. It is not unlike something that we are doing with VoicePad’s mobile IDX except this is pointed to social media where ours is pointed to info via the cell phone or PDA…

    Have you tried this with your sales efforts and if so, what have the results been.? I would love to compare and benchmark the numbers of phone vs twitter inquiries generated per sign. (Pretty sure that the Twitter is less, but on the rise?)



  4. Benn Rosales

    August 25, 2008 at 8:44 am

    Eric, it’s an idea in concept, sortof. That’s why we’re inviting folks to steal it. we’ve done variations of this for other things and we got signups and increased traffic to local and sites using yards where we could justify the seller benefits.

    I was thinking, an even more effective way of excuting this same theme may be to actually go back to the call 1-800 for info lines and adding the local blog info to it- this may be cleaner in the longrun- for example “twiter this listing” or check out our community blog or magazine…

    However, for a big push, for the community itself, I think the yardsign will be the ticket- added to this you’re talking world domination?

  5. Danilo Bogdanovic

    August 25, 2008 at 4:55 pm

    Great idea! Working on something very similar to it as we speak 🙂

  6. Toby & Sadie

    August 27, 2008 at 12:17 pm

    I love this idea. I am going to take this one by the horns and run with it. I am launching a brand new marketing plan for my neighborhood and this is going to be a key part the game.

    Mike – ONe really cool piece is that it will give you marketing ability by tracking your by having to have a new e-mail account for each one.

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