The Long Cold Winter
I’m reading around the media sphere and it seems that the economy is not just affecting real estate, but also the social streams. As more and more online companies compete in the social space for advertising revenue, the less some will make overall. Belts will tighten and some will surely dry up and fade away- much like real estate techs and pros.
Denial Will be Your Death
The reality is that there are, in fact, less buyers. Looking inward and trimming the time you invest on marketing problems and solutions is probably the first whack you take at survival, but is that really a good idea?
Prepare for The Best of Times not the Worst
The fact is, many can panic now over the slow market, and as we all do, we begin to assess whether maybe we are wasting our time on some things, and maybe we need less of the things that cost money- okay, that’s just good business. Or is it?
Invest in the Top
One strategy which I absolutely practice is “going all in.” My strategy is “investing in the top.” This means investing in me and things that will further my goals in order that I absolutely dominate in the good times. Think about it. Looking for faster conversion, many professionals will abandon and leave stagnant their online efforts, therefore, we are tripling ours. Our goal is to become mainstays where we’re choosing to dominate, and yes, I said choose… stabbing in the dark was your first mistake, right? You’re a member of every possible social network, right? Wrong strategy. Think about it, are you in every neighborhood?
What We’re Looking at
- SEO Clean up
- Site enhancements as well as farm sites
- Retooling and refocusing social structure, and consolidating
- Creating more strategic relationships with our national partners
- Technological investments that help us serve our national niche
It’s really easy when things are booming to let the files go, the systems sort of get thrown to the wayside, and you just try to take on more than you alone can propbably handle, but in the downtime, preparing for the great times that are brewing is probably the best strategy.
So when you’re not with a client, organize and prepare, rethink old strategies, implement new ones, and go all in- leave your competition wondering what in the hell you know that they don’t.
Tips and Suggestions
Here’s what you’ll need:
- Large to Extra Large dry erase board
- Outline your social communities with you in the center
- Determine if you are overloaded and overwhelmed
- Looking at the big picture, which neighborhoods seem more worthwhile?
- Trim the fat (I know, it hurts)
- Design your strategy and build it now
Things to think about:
- How much time and energy will I invest in this neighborhood?
- How am I going to bring my offline neighborhood into this online neighborhood?
- Once they are there, how and what will I feed them?
You’re an Entrepreneur
“There is no answer in a box.” No one is going to hand you the answers on a silver platter. If by what I’ve designed here, your juices aren’t flowing and you haven’t completely taken over in your own mind, then something may be wrong.
The alternative to going all in is to wait 2-5 years for when everyone else already dominates these online markets and think to yourself “oh, I wish I had done something back then.”
Go all in.
This image illustrates a mini-map we’ve outlined in how we’re organizing our sphere. Yours may look and act much differently.