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What The Frick is Social Media?

This presentation has been circulated around marketing blogs this week and if you haven’t seen it, it clarifies what exactly IS the power of social media. I personally found Slide # 42 to be particularly intriguing!

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Bill Lublin

    July 11, 2008 at 2:06 am

    And this is why you’re the Queen of All New Media. Our management team has been discussing our company blog, twitter etc. Next week we have a class on Social Media. Now I can stop putting the visuals together for my presentation and just use this for discussion
    Thanks your majesty!

  2. Jennifer in Louisville

    July 11, 2008 at 6:12 am

    I liked slides 66-69. You have to create motivation for people to check out your blog and interact with you. And if you decide to take a controversial position regarding a particular topic – you better be prepared to back it up. Blogging doesn’t give you a dramatic license to spin the truth.

  3. Heather Elias

    July 11, 2008 at 7:04 am

    Yes, yes, yes…Slide 39…We are soon reaching a tipping point where the majority of our clients are going to be tech savvy, and a very small minority are not. I’ve been having that conversation with anyone that doesn’t understand why I structure my business the way I do! And I agree totally with the switch from “interruption marketing” (commercials, etc) to “relationship marketing” and social media (Seth Godin’s terms for it, I think).

  4. Paula Henry

    July 11, 2008 at 9:28 am

    Except for the overuse of the “F” word, the presentation is all the evidence one needs to jump on the train. My own son (26) will answer me by text more quickly than he will return a phone call. And you better believe, he has many more online friends than the stated 50 something.

    And, yes, they value their friends opinions. Because of Social Media – they stay in contact with their friends. Their generation will provide a referral based business we should all be able to communicate with.

  5. Matthew Rathbun

    July 11, 2008 at 11:56 pm

    I am cautious to watch the video, as I don’t wish to loose my religion….

    I know what Social Media is, what’s a “Frick?”

  6. Brad Nix

    July 12, 2008 at 7:39 am

    I agree the “F” word may be overused, but it does a good job of grabbing attention and proclaiming attitude on the subject.

  7. Rich Jacobson

    July 12, 2008 at 11:00 am

    I thought I was watching the trailer for “Pulp Fiction”….is it possible to get a ‘G’ rated version?

    Nonetheless, some excellent points. Thanks, Lani!

  8. Benn Rosales

    July 12, 2008 at 11:28 am

    The use of the word here is valid as it sums a larger trend and point. It may be lost on some, but I assure you that it is not lost on the target being discussed in the slideshow.

    To water it down to please the senses removes the irritation being felt by many to change- not just in real estate but all industry in regards to relating with a wired audience.

    When you’re alone, check out this product and the marketing behind it, if you’re offended, I’m sorry, but it demonstrates what I’m talking about.

  9. Nicole Boynton

    August 4, 2008 at 4:57 pm

    Thanks for sending this to me Lani.It was as good as you promised

  10. Ken Brand

    November 20, 2008 at 3:24 pm

    Yep. That’s a fine piece of F*#*ing Work. You know, “You can’t can’t attract any more powerfully than you repel”. I believe this attracts and repels like polarized super magnets. It’s also said that when/to create something compelling, evocative and passion worthy, “You have to choose who to lose”, “damn the torpedos”, etc.

    Thanks for sharing the wild side. Change isn’t F*#@ing easy my friends.

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