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Kris Berg Argues Pros & Cons of Dual Agency- We all love a good debate…

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

1 Comment

1 Comment

  1. Barry Preusz

    October 18, 2008 at 5:34 pm

    Isn’t “dual agency” an oxymoron? How can one represent the best interests of two parties on opposite ends of a contract. If an agent is acting on behalf of their client they cannot serve the best interest of other party to the contract as well. One can argue that it is in the best interest of both sides for the transaction to be completed and that dual agency seeks to attain this end. However, this does not appear to fall under the description of “agency” but instead “mediation”. Dual agency is really mediation and not agency at all!

    Barry Preusz

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