Russell brings it home in a compelling post. Everyone on both sides of the commission debate should read this. Russel is one of the only industry mega producers I believe, trust, and listen too. Why? Because he produces, and boasts an average DOM of only 14 days. He is respected and well known all over the country, and can back up what he says. Do yourself a favor- read this:
What did customers want 20 – 25 years ago? To be treated like they were important, to be dealt with honestly, to have the person guiding them put the customers interests above their own, and to receive excellent service. Go back 100 years and you will find that is what customers wanted then too. Go forward 1,000 years and that is what customers will still want then. Anyone who thinks those things will ever become “obsolete” simply can’t think at all and has their head in a place where they can’t see anything either.