Ethics

Russell Shaw Speaks… You might want to listen.

Published

May 28, 2007

Russell brings it home in a compelling post. Everyone on both sides of the commission debate should read this. Russel is one of the only industry mega producers I believe, trust, and listen too. Why? Because he produces, and boasts an average DOM of only 14 days. He is respected and well known all over the country, and can back up what he says. Do yourself a favor- read this:

What did customers want 20 – 25 years ago? To be treated like they were important, to be dealt with honestly, to have the person guiding them put the customers interests above their own, and to receive excellent service. Go back 100 years and you will find that is what customers wanted then too. Go forward 1,000 years and that is what customers will still want then. Anyone who thinks those things will ever become “obsolete” simply can’t think at all and has their head in a place where they can’t see anything either.

In this article:Buyside, commissions, Disintermediation, Dual Agency, Public Relations, rebates

Written By Benn Rosales, Founder & Publisher

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

1 Comment

Larry Hotz

April 6, 2008 at 2:49 pm

Bill Moore owns The Kentwood Company in Denver. He is credited with being the first to say: People don’t don’t care how much you know until they know how much you care.”

Service is as service does. That is my take.

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