Check-in habits studied
Bynd.com has just published their creative research regarding the actions versus buzz of early adopters of mobile check-in habits and have uncovered some extremely useful information for the real estate industry as they compare the earliest adopters with the rest of the nation. The research is valuable because it is our belief that the majority of consumers hiring traditional Realtors will lean toward the non-early adoption habits.
The study reveals “the types of things that will motivate the mass consumer to adopt location-based apps” and outlines the challenges that consumers face in “embracing” check-in technologies. Take note of how mom and pop shops stack up against national chains in association with your own banner.
According to the study, privacy is the main issue impeding adoption of apps that ask for a location, but discounts and coupons are the largest motivator for users to disclose their location and despite what the conference speaker du jour told you, badges, funny title rewards and fake stickers don’t motivate nearly as well.
David Hargreaves at Bynd.com writes, “To reach beyond the early adopters, brands should focus their strategies around Facebook and Groupon as the two platforms that will most likely drive adoption.”
Real estate and check-ins
Realtors and brokerages are in a tight spot as to how to get in on the location based apps game and the answer is offering Facebook integration so people don’t feel like they’re signing up for yet another service, and with the likelihood of people checking into homes rising, open houses could be one of the highest traction methods in the industry with a good old $500 Home Depot gift card at move in “coupon” (please, no “free CMA” coupons, that’s so lame).
Check out the study results below and tell us in the comments what you learned.
Click to enlarge.
