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REALTOR most despised – an open letter to the industry

Originally published October 20, 2007: First of all, not all Realtors fall into a category of “disliked,” in fact, I would imagine that the reason Realtors rank so highly with consumers in polls is because the one-on-one relationships overlook shortcomings. Maybe you are self-important, always on your cell phone in public, pacing up and down the outdoor patio of the Starbucks, speaking loudly about how you’re not going to put up with a builder who lags behind lending in a quick closing process (I observed this yesterday).

I would imagine that your client can look beyond your need to wear make-up as if you were about to appear on broadway. I am sure your clients really don’t mind the pounds of hairspray it takes to prop up your 1980s hairdo in the wind and high humidity.

Never mind that you roll up in a brand new Lexus next to your first time buyer’s 1987 honda civic hatchback, and are dressed to the hilt- I’m sure they’ll let that go easily when they look to you for advice on how to manage 10% down when they only have 5%. I’m sure the ease in which they can sit around the bare living room of a vacant home and confess their credit ills is like butter for them- you’re so approachable.

I am sure the buyer & seller looking to you for moral support believes you when you say “I’m here for you,” even though you answer every cell call in a five minute period while they’re trying to open up to you about their buying & selling anxieties (not to mention your inability to answer or return their calls for days following their contract signing).

I’m sure the tenant whose lease home is being sold by the owner appreciates your calls during dinner to inform them the house they’ve rented for 3 years is for sale (duh) and asks you “why in the world would you be a renter?” I know consumers understand you’re a busy agent and you’re simply calling with this newsflash at your convenience- at least you thought enough of them, right?

Sometimes, I’m just embarrassed at the behavior of those agents I would normally make excuses for. Sitting in that Starbucks watching Miss Dallas 1972 pace back and forth beside me yelling at people on her cell phone in complete disregard for the consumers that were looking on (go ahead, take another drag of that capri menthol 120 light cigarette as you make yet one more call) at you in utter disgust. Thank you for reminding each caller that you’re a Realtor who works only on referrals (it’s obvious that’s the only business you could attract- maybe).

Thank you for humiliating me and my chosen profession. As you were so important to no one but yourself, I watched people laugh at you behind your back. I sank in my chair for you- should I jump up and stop you? Should I embarrass you the way you embarrassed all of us for the better part of an hour- the consumer looking in? How about you check your look just one more time in the reflection of the Starbucks window- you’re so important.

Maybe I am being mean…

Ben Rosales, Founder & Publisherhttps://theamericangenius.com
Ben Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

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