Retention Factory launches to focus you on repeat business
Although everyone knows that obtaining customers is one of the most effective marketing tactics known to man, most efforts focus on acquiring new customers because it’s more glamorous, and let’s be honest, there are hundreds of tools aiming to help professionals do just that. But the number of companies focused exclusively on client retention are far fewer.
Now in beta, Retention Factory seeks to turn e-commerce customers into repeat business by nurturing them with tools, emails, and suggestions to keep them coming back. With minimal configuration, the process is automated by taking clickstream and sales data through simple Javascript widgets or integration with your favorite e-commerce platforms like Shopify and then training sophisticated algorithms to nurture your customers with just enough marketing to turn one sale into multiple. Genius!
Keep ’em coming back
Retention Factory acknowledges that every store is different, as is every customer, so they use a general-purpose analytics solution to nurture customer relationships, and say that because they’re in the earliest stages, they’re still growing and changing, so they’re listening to their beta users to gain insight into your needs (hint: if you think it should do something that it doesn’t yet do, they’re all ears).
The team says you can expect from them “the kind of service you can’t possibly get from general-purpose analytics tools with their dizzying array of graphs.” They also say emails sent through the system are never boring and generic, rather hyper-targeted to your shoppers – a huge help to get your brand to stand out.
You can see what percent of your customers come back for repeat purchases and how this improves over time, you can know when the appropriate time to offer discounts is, and automatically message customers with offers and tutorials at just the right time to convert them.
Squeeze actionable data from your existing eCommerce platform and turn shoppers into repeat buyers, saving your company money often focused solely on new client acquisition.
