How to avoid losing clients
“At the end of the day, everyone cares about what their clients think especially before they’re about to jump ship,” said David Niu, TINYhr the parent company of CLIENTpulse and TINYpulse. So true.
He notes that in this day and age of social media, one unhappy customers tells 10 others about their poor experience, adding that it costs five times more to attract a new customer than to retain a current one.
“Businesses cannot afford to not identify and address customer issues as soon as possible,” Niu asserts.
“At the same time, if you know about an issue and address it before a customer jumps ship, then client loyalty spikes 30 percent. But you can’t solve what you don’t know about,” said Niu, noting that client surveys play a key role.
At his company, they’re all about surveying people, with TINYpulse surveying employees and CLIENTpulse surveying clients. They condensed the most frequently asked questions into an Advanced Guide to Client Surveys compiling their data alongside tips and best practices so you can better know how to conduct effective customer surveys.
Further, some of the highlights are available in this handy graphic:
So what is your plan?
Save that cash and time and avoid spinning your wheels on new clients when you can just keep your existing customers on board and loyal. What did you learn from the Advanced Guide or info graphic?
What will you do next to more effectively conduct customer surveys and save your bottom line from losing customers?
