Tuesday, January 13, 2026

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Unlock AG Pro Today

Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
7
$
0

Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

$
29
$
0

*Most Popular

Full access, no pressure. Just power.

Free
/ limited

Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
• Weekly email recaps + curation
• 24-hour access to all new content
• No archive. No re-reads

Free

Upgrade later -
we’ll be here!

How to set and achieve professional goals, but for real this time

Making and keeping professional goals

Whether it’s the first of the year, or at a milestone, we all sit down at a desk during our professional career, we examine our performance, and we set targets for how we will do in the future. It is the sign of being a civilized person and someone connected to society – you care about doing a better job. But are you one of the millions of people who just can’t seem to keep their professional goals?

Why is that? Why do we set goals and fail to achieve them? Perhaps it has more to do with how we create the professional goals than what we do (or don’t do) to achieve them.


Goal setting is often done poorly, and keeping them is almost a joke in our culture, but it doesn’t have to be that way. We sit down in the video above with the ultra productive Melissa Zavala to find out how she creates and keeps her professional goals.

About Melissa Zavala


Melissa Zavala is the Broker/Owner of Broadpoint Properties and Head Honcho of Short Sale Expeditor®, and Chief Executive Officer of Transaction 911. She is a columnist here at AGBeat, and she recently published The Essential Daily Planner for Real Estate Agents: Success in 10 Minutes a Day, and while her focus is in real estate, the above video transcends her own industry.

Before landing in real estate, she had careers in education and publishing. Most recently, she has been able to use her teaching and organizational skills while traveling the world over—dispelling myths about the distressed property market, engaging and motivating real estate agents, and sharing her passion for real estate. When she isn’t speaking or writing, Melissa enjoys practicing yoga, walking the dog, and vacationing at beach resorts.

You can connect with her on Twitter @MelissaZavala or on the Short Sale Expeditor Facebook Page.

The American Genius Staff Writershttps://theamericangenius.com
The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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