Social Media Revolution video updated
If you’ve been to a conference that mentioned “social media” anytime since 2009, you’ve likely seen a social media guru/maven/ninja/whatever stand on stage and proudly play the Socialnomic’s video called the “Social Media Revolution,” with Fatboy Slim’s Right Here, Right Now looped in the background to get you pumped up.
The video is now on its fourth iteration and offers dozens of statistics on the current state of social media. The video typically does best with an audience of those new to social media, so you will likely see this video at more conferences this year (it has become a predictable staple for social media speakers):
[pl_video type=”youtube” id=”QUCfFcchw1w”]
Tremendously helpful for those still on the fence
If you can, ignore the fact that the video is created to sell a book, and that it is simply an updated revision of past videos, and focus on the fact that social media has gone mainstream. There is no argument. It has become a part of most people’s lives in some form or fashion, and will continue to dominate our attention for years to come, making it an inescapable destination for marketers and businesses of all sizes.
Regardless of who shows the video on stage, or what their merits are, the video remains useful as it gives a snapshot of social media in the present time, which can be a tremendous eye opener for small business decision makers who are still on the fence as to the relevance of the medium.
Facts from the video:
- Over 1 billion users on Facebook
- If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
- Over 50% of the world’s population is under 30-years-old
- Each day 20% of Google searches have never been searched before
- In 10 years over 40% of the Fortune 500 will no longer be here
- Social Media has overtaken porn as the #1 activity on the Web
- 1 in 5 couples meet online; 3 in 5 gay couples meet online
- 1 in 5 divorces are blamed on Facebook
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- Ford Explorer launch on Facebook more effective than a Super Bowl Ad
- 69 percent of parents said they are currently “friends” with their children on a social media site
- 92% of children in the US have a digital footprint/shadow
- Every second 2 new members join LinkedIn
- More members join LinkedIn per day than the entire enrollment of all the IVY League Schools
- Social Gamers to buy 6 billion in virtual goods by 2013; movie goers only buy 2.5 million in concessions
- Every minute 72 hours of video is uploaded to YouTube
- If Wikipedia were made into a book it would be 2.25 million pages long
- 97% of Pinterest Facebook Fans are Women
- 53% of people on Twitter recommend products in their Tweets
- 90% of people trust online recommendations from people they know
- Only 14% trust traditional TV advertisements
- New Yorkers received tweets about an east coast earthquake 30 seconds before they felt it
- 93% of marketers use social media for business
- Lady Gaga, Justin Bieber and Katy Perry have more Twitter followers than the entire populations of Germany, Turkey, South Africa, Canada, Argentina, United Kingdom, Egypt
- “We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Erik Qualman
- “We will no longer search for products and services, they will find us via social media.” – Erik Qualman
- “Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” – Erik Qualman
- “The ROI of social media is that your business will still exist in 5 years.” – Erik Qualman
