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10 Steps to Organizing a Real Estate Social Media Non-Profit Community Channel



courtesy-greatnonprofitsorg-Carlos-with-breadCreate a ruckus within your local community

So, you’re interested in creating a social media channel for your community non-profit, but not sure where to begin?  We’ll I’m going to draw an outline for what a channel could look like with a little work, a lot of heart, and by putting to use many of the free online tools you’re already utilizing (or should be utilizing) to really pull it all together.  I invite you to pick and choose what you want to use or even input some ideas of your own to really make this local effort a personal one.

Assuming you’re already involved in your cause, you’re essentially already there, now we just have to get the word out and your working in conjunction with the organization can make a great impact!

Step one:

Create a unique Twitter handle for your cause, this is important because it is your effort, but it belongs to the community, not to you personally- your task is to use your influence and resources in your own efforts to facilitate your goals, right?  Right.

So rather than @Joeagentmillionaire how about @coats4jerseykidz.  Also, if your non-profit is not on Twitter or Facebook, then register them for the non-profit but I wouldn’t suggest you use it for this purpose.  Instead, make your own and give over the handle to the non-profit for the future.

Make sure you create a great profile description for your non-profit to really explain the goal, not your real estate practice- I think this goes without saying.

Create a nice background image and avatar that really reflects the spirit of the effort- you know, centered around the point of the effort- the cause itself.

Step two:

Create a special landing page on your local blog and website especially for your non-profit efforts- talk deeply about the needs, and link to any related content or material that you’ll produce later in step five.

Now add this link to your profile in step one- this is how folks will come to learn of your effort, understand the core mission, and ultimately gain their participation.

Step three:

Use Twitter Local to view and follow locals in your community using your new handle- rather than follow and forget, introduce yourself as you follow them!

This is really critical to the success of your mission that folks understand that they can help simply by following you- other ways will present themselves naturally as you ramp up your message.

Locate local media, businesses within the community (small and large), regular folks, and locate someone who knows video, follow and make introductions.

Also, attend your local social media events, in fact, host one around your effort which is a great way to connect personally around common ground.

Step four:

Create special Twitter sidebar widgets featuring this new Twitter identity you’re hosting. Place this widget everywhere you possibly can, and ask those locally that also have blogs or websites to feature the same Twitter handle.

Create a ‘fan page’ on Facebook as well, and share with locals.

Step five:

On your local blog or community blog, begin writing about the effort you’re involved in and use your Twitter handle to share the post. This clean and sales-free Twitter handle is now broadcasting your non-profit message to not only the folks following your non-profit identity, but also displayed on your widget featured on other sites- you’re beginning to close the gap on getting your word out.

Make sure you’re branding your cause by using a hashtag like ‘ #tmcralley ‘  to really document your event within search- let the folks follow the effort as you grow content around it!

Don’t forget to share this content on your Facebook fan page as well!

Step six:

Make sure that in every post or broadcast around your non-profit, you ask people to retweet (using your hashtag) your articles, and never be afraid to ask for help from your followers- this is the most personal way of enticing involvement.

Also, use your non-profit identity to broadcast what those getting involved are doing, write about them in your non-profit posts, and really get a synergy going over promoting this cause and the folks getting involved.

For example, if there is a local artist, ask them to donate to painting and host bids using ebay or other popular bid sites.  Or ask car dealers to donate a year’s worth of gas and raffle it off or any other way you can think of to really create a ruckus over your cause to raise money towards the end goal.

Step seven:

Remember the video person I suggested you make connection with?  Well, now’s the time to ask for a video wrapped around your event, and cause- this is really important!  Whether it’s street interviews or the non-profit volunteers themselves, this is a viral tool that should not be overlooked, ever. Share with everyone and ask them to share it too!

At all events, take lots of pictures and encourage others to do the same.  Share them on flickr and facebook which have commenting and tagging options so people can be identified in images and therefore your images of people show up in their profile as pictures of them!  This is a great way to spread word after an event has happened and to keep your cause fresh in people’s minds.

Step eight:

Don’t forget those businesses and media companies either, they’re really important to your getting the word out, so really promote the heck out of your efforts- people love human interest stories!

Step nine:

Before, during and after, make sure you’re Tweeting your entire event, filming the drive, doing interviews, and by all means reach your goals, whatever they are, but make sure they’re reasonable.

Also, plan on celebrating your landmark with a party wrapped around your cause- throw a party or host a dinner, but nonetheless, reward your locals.

Step ten:

The cause never ends!  Keep your blog posts coming over how the effort has impacted the community, write about the folks you’ve helped by featuring their stories and sharing videos of the day’s highlights- in other words, give tangible accounts of the effort to keep the cause alive now and in the future all while planning your next fund raising effort.  Consider repeating in other communities, and also encourage other causes to repeat your success by in-turn featuring and promoting their cause as well.

This is in no way a complete list, and I encourage you to grow you own broadcast using social media- I simply wanted to hand you a tangible way of creating a ruckus over what’s important in your community!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Frank Tirelli

    July 8, 2009 at 3:48 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …: Create a ruckus within your local community So..

  2. Ara Mamourian

    July 8, 2009 at 4:49 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …: Create a ruckus within your local community So..

  3. Quick Sale Homes

    July 8, 2009 at 5:14 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  4. Ryuga Investments

    July 8, 2009 at 5:15 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  5. Hub

    July 8, 2009 at 5:19 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  6. Big Dave

    July 8, 2009 at 5:36 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  7. Craig Bivins Jr.

    July 8, 2009 at 6:04 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …


    July 8, 2009 at 12:45 pm

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  9. Ken Toulou

    July 8, 2009 at 5:57 pm

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  10. Missy Caulk

    July 10, 2009 at 9:05 am

    I will pass this post along to a non-profit board I serve on, excellent advice.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.



Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.



Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?


Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.



social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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