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10 Steps to Organizing a Real Estate Social Media Non-Profit Community Channel

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courtesy-greatnonprofitsorg-Carlos-with-breadCreate a ruckus within your local community

So, you’re interested in creating a social media channel for your community non-profit, but not sure where to begin?  We’ll I’m going to draw an outline for what a channel could look like with a little work, a lot of heart, and by putting to use many of the free online tools you’re already utilizing (or should be utilizing) to really pull it all together.  I invite you to pick and choose what you want to use or even input some ideas of your own to really make this local effort a personal one.

Assuming you’re already involved in your cause, you’re essentially already there, now we just have to get the word out and your working in conjunction with the organization can make a great impact!

Step one:

Create a unique Twitter handle for your cause, this is important because it is your effort, but it belongs to the community, not to you personally- your task is to use your influence and resources in your own efforts to facilitate your goals, right?  Right.

So rather than @Joeagentmillionaire how about @coats4jerseykidz.  Also, if your non-profit is not on Twitter or Facebook, then register them for the non-profit but I wouldn’t suggest you use it for this purpose.  Instead, make your own and give over the handle to the non-profit for the future.

Make sure you create a great profile description for your non-profit to really explain the goal, not your real estate practice- I think this goes without saying.

Create a nice background image and avatar that really reflects the spirit of the effort- you know, centered around the point of the effort- the cause itself.

Step two:

Create a special landing page on your local blog and website especially for your non-profit efforts- talk deeply about the needs, and link to any related content or material that you’ll produce later in step five.

Now add this link to your profile in step one- this is how folks will come to learn of your effort, understand the core mission, and ultimately gain their participation.

Step three:

Use Twitter Local to view and follow locals in your community using your new handle- rather than follow and forget, introduce yourself as you follow them!

This is really critical to the success of your mission that folks understand that they can help simply by following you- other ways will present themselves naturally as you ramp up your message.

Locate local media, businesses within the community (small and large), regular folks, and locate someone who knows video, follow and make introductions.

Also, attend your local social media events, in fact, host one around your effort which is a great way to connect personally around common ground.

Step four:

Create special Twitter sidebar widgets featuring this new Twitter identity you’re hosting. Place this widget everywhere you possibly can, and ask those locally that also have blogs or websites to feature the same Twitter handle.

Create a ‘fan page’ on Facebook as well, and share with locals.

Step five:

On your local blog or community blog, begin writing about the effort you’re involved in and use your Twitter handle to share the post. This clean and sales-free Twitter handle is now broadcasting your non-profit message to not only the folks following your non-profit identity, but also displayed on your widget featured on other sites- you’re beginning to close the gap on getting your word out.

Make sure you’re branding your cause by using a hashtag like ‘ #tmcralley ‘  to really document your event within search- let the folks follow the effort as you grow content around it!

Don’t forget to share this content on your Facebook fan page as well!

Step six:

Make sure that in every post or broadcast around your non-profit, you ask people to retweet (using your hashtag) your articles, and never be afraid to ask for help from your followers- this is the most personal way of enticing involvement.

Also, use your non-profit identity to broadcast what those getting involved are doing, write about them in your non-profit posts, and really get a synergy going over promoting this cause and the folks getting involved.

For example, if there is a local artist, ask them to donate to painting and host bids using ebay or other popular bid sites.  Or ask car dealers to donate a year’s worth of gas and raffle it off or any other way you can think of to really create a ruckus over your cause to raise money towards the end goal.

Step seven:

Remember the video person I suggested you make connection with?  Well, now’s the time to ask for a video wrapped around your event, and cause- this is really important!  Whether it’s street interviews or the non-profit volunteers themselves, this is a viral tool that should not be overlooked, ever. Share with everyone and ask them to share it too!

At all events, take lots of pictures and encourage others to do the same.  Share them on flickr and facebook which have commenting and tagging options so people can be identified in images and therefore your images of people show up in their profile as pictures of them!  This is a great way to spread word after an event has happened and to keep your cause fresh in people’s minds.

Step eight:

Don’t forget those businesses and media companies either, they’re really important to your getting the word out, so really promote the heck out of your efforts- people love human interest stories!

Step nine:

Before, during and after, make sure you’re Tweeting your entire event, filming the drive, doing interviews, and by all means reach your goals, whatever they are, but make sure they’re reasonable.

Also, plan on celebrating your landmark with a party wrapped around your cause- throw a party or host a dinner, but nonetheless, reward your locals.

Step ten:

The cause never ends!  Keep your blog posts coming over how the effort has impacted the community, write about the folks you’ve helped by featuring their stories and sharing videos of the day’s highlights- in other words, give tangible accounts of the effort to keep the cause alive now and in the future all while planning your next fund raising effort.  Consider repeating in other communities, and also encourage other causes to repeat your success by in-turn featuring and promoting their cause as well.

This is in no way a complete list, and I encourage you to grow you own broadcast using social media- I simply wanted to hand you a tangible way of creating a ruckus over what’s important in your community!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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12 Comments

12 Comments

  1. Frank Tirelli

    July 8, 2009 at 3:48 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …: Create a ruckus within your local community So.. https://bit.ly/1s1uS

  2. Ara Mamourian

    July 8, 2009 at 4:49 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …: Create a ruckus within your local community So.. https://bit.ly/PVa3p

  3. Quick Sale Homes

    July 8, 2009 at 5:14 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit … https://bit.ly/z6PIU

  4. Ryuga Investments

    July 8, 2009 at 5:15 am

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  5. Hub

    July 8, 2009 at 5:19 am

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  6. Big Dave

    July 8, 2009 at 5:36 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit … https://bit.ly/16H2rZ

  7. Craig Bivins Jr.

    July 8, 2009 at 6:04 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit … https://bit.ly/BabQg

  8. TeenBiZness.com

    July 8, 2009 at 12:45 pm

    10 Steps to Organizing a Real Estate Social Media Non-Profit … https://bit.ly/3UgROb

  9. Ken Toulou

    July 8, 2009 at 5:57 pm

    10 Steps to Organizing a Real Estate Social Media Non-Profit … https://bit.ly/2b57S

  10. Missy Caulk

    July 10, 2009 at 9:05 am

    I will pass this post along to a non-profit board I serve on, excellent advice.

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Social Media

Instagram makes IGTV videos more accessible with automatic closed captions

(SOCIAL MEDIA) This new feature for Instagram opens avenues for viewers who don’t or can’t use audio on IGTV videos, creating more accessibility for all.

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Instagram live being recorded will now feature auto captions.

In an effort to expand accessibility efforts, IGTV videos on Instagram will now include an auto captions option. While its parent company, Facebook, has included auto captions on uploaded videos since 2017, this new-for-Instagram feature is expected to widen audience viewership and increase potential viewing by those who prefer watching sans-audio.

In a statement by Facebook, the company states: “While there is no shortage of information, not everyone can access it. It needs to be available to the hundreds of millions of people in the world who are deaf or hard of hearing. According to the World Health Organization, over 5% of the world’s population – or 466 million people – have disabling hearing loss, and that is projected to increase to over 900 million by 2050.”

Current events have made the need for auto captions even more critical for inclusion. “The rapid spread of the COVID-19 pandemic caused a spike in both the supply and demand of public health information. Several local and state governments, that were accustomed to holding live press conferences but didn’t have the resources, staff or technology to record, stream, and caption their live events, turned to Facebook Live. Several governments also discovered that video captioning was not just a nice-to-have, but imperative, especially in the absence of available sign language interpreters,” states the company.

Currently, Facebook provides auto captions for videos in 16 languages and has announced that Instagram’s IGTV will have access to the same features. The caption accuracy is determined by the video’s audio quality, although AI technology is constantly improving in both precision and speed.

Additionally, branded content ads are likely to see an increase in consumer interaction. Recently published data by Facebook shows ads visually designed for watching with the sound off have 48% more relevance to viewers and a 42% higher purchase intent. As auto captions normalize across social media, users can expect ad content to utilize this feature to the fullest.

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New tool organizes your Reddit feed (and makes it actually usable)

(Social Media) Reddit’s UI hasn’t always been super intuitive. ‘Deck for Reddit’ organizes your feed into themed columns, making it way more user-friendly.

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Deck for Reddit on display on laptop on desk.

Love it or hate it, the mass collection of forums on Reddit have some form of content for everyone. The simple UX design places content straight down the middle of the screen and the infinite scrolling feature allows you to view a limitless amount of content from cute puppy images to cringe-worthy videos. However, its simplicity isn’t very practical, and is something that I think should be voted down.

Yes, Reddit has come a long way from its previous text-heavy form, but there is still a lot to improve on. Charles Yang, a frustrated Reddit user, has created a web app that could change all that: Deck for Reddit, a desktop optimized, alternative way to browse your favorite forums.

“I built it to show as much content as possible at a glance, while respecting your screen real-estate,” writes Yang.

Currently, the web app is in open beta. With a very similar experience to Tweetdeck, this Reddit tool seems to hold some promise.

On the far left side of the website, there is a list of icons with all the subreddits you’ve subscribed to. Clicking on an icon will take you directly to that subreddit column. This is very convenient for users with a bunch of subscriptions. Additionally, by making several subreddits visible on the screen all at once, Yang succeeds in his goal of taking advantage of the vast empty white space that Reddit failed to use.

From this display, you can click on a post, and it instantly expands to show all the comments. Hit the back button, and the post collapses. Now, you are back to seeing all the posts related to that subreddit. And at the top of each subreddit, you can easily sort the content by what’s new, popular, and trendy. Engagement has never felt easier.

Along with everything else, this extension also adds another great feature in setting customizations. The theme can be switched from light to dark mode. Fonts, text size, and even the shape of the subreddit icons can all be adjusted. Preferences can be changed to hide viewed submissions and reduce animation motion. And if you’re slacking off at work or want to chill, you can set it to hide NSFW content.

Overall, Deck for Reddit makes the user experience smooth sailing, and it truly makes Reddit the “front page of the internet.”

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Social Media

Instagram now lets you create and share fundraisers

(SOCIAL MEDIA) If you’ve been wanting to start a fundraiser for something you care about, Instagram’s new feature lets you do just that. Go check it out!

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Instagram Fundraiser

Instagram announced last week that it has launched a test for a Personal Fundraiser tool on its platform. The feature will allow users to start their own fundraiser if it complies with guidelines or choose an existing cause to support. The launch began in some US, UK, and Ireland markets and is available on Android and iOS.

In its announcement, the company confirmed that since January, more than $100 million has been raised for COVID-19 across Facebook and Instagram (also owned by Facebook), citing that donations on Instagram have doubled in the US in the past 30 days. The announcement said, “from people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding Black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about.”

Personal Fundraisers are short-term and meant to serve time-sensitive causes, with the initial duration lasting 30 days with the option to extend for an additional 30 days. Users must be 18 to create a fundraiser and have a designated bank account in which funds can be deposited. Donations will be processed through Facebook Pay, which also powers Instagram’s new shopping features. The platform covers fees for non-profits, but not for Personal Fundraisers. Donors can choose to keep their information hidden from the public, but organizers will be able to see user names and donation amounts.

To start a Personal Fundraiser, users with access to the feature can tap “Edit Profile”, “Add Fundraiser”, followed by “Raise Money”. They can then choose a photo, select the fundraiser category, and write out a story to encourage donations. When approved, users will be able to raise funds.

Instagram says it will expand the number of users who have access to this feature in the months ahead, as well as give users access to share fundraisers both in their Feed and within Stories. Fundraising features already offered by the company include Donation Stickers for Stories and a Live Donations feature for live streams.

This feature is similar to the fundraising feature already available on Facebook, Instagram’s parent company.

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