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10 Steps to Organizing a Real Estate Social Media Non-Profit Community Channel



courtesy-greatnonprofitsorg-Carlos-with-breadCreate a ruckus within your local community

So, you’re interested in creating a social media channel for your community non-profit, but not sure where to begin?  We’ll I’m going to draw an outline for what a channel could look like with a little work, a lot of heart, and by putting to use many of the free online tools you’re already utilizing (or should be utilizing) to really pull it all together.  I invite you to pick and choose what you want to use or even input some ideas of your own to really make this local effort a personal one.

Assuming you’re already involved in your cause, you’re essentially already there, now we just have to get the word out and your working in conjunction with the organization can make a great impact!

Step one:

Create a unique Twitter handle for your cause, this is important because it is your effort, but it belongs to the community, not to you personally- your task is to use your influence and resources in your own efforts to facilitate your goals, right?  Right.

So rather than @Joeagentmillionaire how about @coats4jerseykidz.  Also, if your non-profit is not on Twitter or Facebook, then register them for the non-profit but I wouldn’t suggest you use it for this purpose.  Instead, make your own and give over the handle to the non-profit for the future.

Make sure you create a great profile description for your non-profit to really explain the goal, not your real estate practice- I think this goes without saying.

Create a nice background image and avatar that really reflects the spirit of the effort- you know, centered around the point of the effort- the cause itself.

Step two:

Create a special landing page on your local blog and website especially for your non-profit efforts- talk deeply about the needs, and link to any related content or material that you’ll produce later in step five.

Now add this link to your profile in step one- this is how folks will come to learn of your effort, understand the core mission, and ultimately gain their participation.

Step three:

Use Twitter Local to view and follow locals in your community using your new handle- rather than follow and forget, introduce yourself as you follow them!

This is really critical to the success of your mission that folks understand that they can help simply by following you- other ways will present themselves naturally as you ramp up your message.

Locate local media, businesses within the community (small and large), regular folks, and locate someone who knows video, follow and make introductions.

Also, attend your local social media events, in fact, host one around your effort which is a great way to connect personally around common ground.

Step four:

Create special Twitter sidebar widgets featuring this new Twitter identity you’re hosting. Place this widget everywhere you possibly can, and ask those locally that also have blogs or websites to feature the same Twitter handle.

Create a ‘fan page’ on Facebook as well, and share with locals.

Step five:

On your local blog or community blog, begin writing about the effort you’re involved in and use your Twitter handle to share the post. This clean and sales-free Twitter handle is now broadcasting your non-profit message to not only the folks following your non-profit identity, but also displayed on your widget featured on other sites- you’re beginning to close the gap on getting your word out.

Make sure you’re branding your cause by using a hashtag like ‘ #tmcralley ‘  to really document your event within search- let the folks follow the effort as you grow content around it!

Don’t forget to share this content on your Facebook fan page as well!

Step six:

Make sure that in every post or broadcast around your non-profit, you ask people to retweet (using your hashtag) your articles, and never be afraid to ask for help from your followers- this is the most personal way of enticing involvement.

Also, use your non-profit identity to broadcast what those getting involved are doing, write about them in your non-profit posts, and really get a synergy going over promoting this cause and the folks getting involved.

For example, if there is a local artist, ask them to donate to painting and host bids using ebay or other popular bid sites.  Or ask car dealers to donate a year’s worth of gas and raffle it off or any other way you can think of to really create a ruckus over your cause to raise money towards the end goal.

Step seven:

Remember the video person I suggested you make connection with?  Well, now’s the time to ask for a video wrapped around your event, and cause- this is really important!  Whether it’s street interviews or the non-profit volunteers themselves, this is a viral tool that should not be overlooked, ever. Share with everyone and ask them to share it too!

At all events, take lots of pictures and encourage others to do the same.  Share them on flickr and facebook which have commenting and tagging options so people can be identified in images and therefore your images of people show up in their profile as pictures of them!  This is a great way to spread word after an event has happened and to keep your cause fresh in people’s minds.

Step eight:

Don’t forget those businesses and media companies either, they’re really important to your getting the word out, so really promote the heck out of your efforts- people love human interest stories!

Step nine:

Before, during and after, make sure you’re Tweeting your entire event, filming the drive, doing interviews, and by all means reach your goals, whatever they are, but make sure they’re reasonable.

Also, plan on celebrating your landmark with a party wrapped around your cause- throw a party or host a dinner, but nonetheless, reward your locals.

Step ten:

The cause never ends!  Keep your blog posts coming over how the effort has impacted the community, write about the folks you’ve helped by featuring their stories and sharing videos of the day’s highlights- in other words, give tangible accounts of the effort to keep the cause alive now and in the future all while planning your next fund raising effort.  Consider repeating in other communities, and also encourage other causes to repeat your success by in-turn featuring and promoting their cause as well.

This is in no way a complete list, and I encourage you to grow you own broadcast using social media- I simply wanted to hand you a tangible way of creating a ruckus over what’s important in your community!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Frank Tirelli

    July 8, 2009 at 3:48 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …: Create a ruckus within your local community So..

  2. Ara Mamourian

    July 8, 2009 at 4:49 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …: Create a ruckus within your local community So..

  3. Quick Sale Homes

    July 8, 2009 at 5:14 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  4. Ryuga Investments

    July 8, 2009 at 5:15 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  5. Hub

    July 8, 2009 at 5:19 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  6. Big Dave

    July 8, 2009 at 5:36 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  7. Craig Bivins Jr.

    July 8, 2009 at 6:04 am

    10 Steps to Organizing a Real Estate Social Media Non-Profit …


    July 8, 2009 at 12:45 pm

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  9. Ken Toulou

    July 8, 2009 at 5:57 pm

    10 Steps to Organizing a Real Estate Social Media Non-Profit …

  10. Missy Caulk

    July 10, 2009 at 9:05 am

    I will pass this post along to a non-profit board I serve on, excellent advice.

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Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?



Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

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Social Media

TikTok enters the e-commerce space, ready to compete with Zuckerberg?

(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.



Couple taking video with mobile phone, prepared for e-commerce.

Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.

According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.

Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.

Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.

But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.

Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.

There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.

TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.

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Social Media

Your favorite Clubhouse creators can now ask for your financial support

(SOCIAL MEDIA) Clubhouse just secured new funding – what it means for creators and users of the latest quarantine-based social media darling.



Woman talking on Clubhouse on her iPhone with a big smile.

Clubhouse – the live-voice chat app that has been taking the quarantined world by storm – has recently announced that it has raised new funding in a Series B round, led by Andreessen Horowitz, the venture capital firm in Silicon Valley.

The app confirms that new funding means compensation for creators; much like the influencers on TikTok and YouTube, now Clubhouse creators will be able to utilize features such as subscriptions, tipping, and ticket sales to monetize their content.

To encourage emerging Clubhouse creators and invite new voices, funding round will also support a promising “Creator Grant Program”.

On the surface, Clubhouse is undoubtedly cool. The invite-only, celebrity-filled niche chatrooms feel utopic for any opinionated individual – or anyone that just likes to listen. At its best, Clubhouse brings to mind collaborative campfire chats, heated lecture-hall debates or informative PD sessions. I’ll be the first to admit, I’m actually obsessed.

And now with its new round, the video chatroom app will not only appear cool but also act as a helpful steppingstone to popular and emerging creators alike. “Creators are the lifeblood of Clubhouse,” said Paul & Rohan, the app’s creators, “and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions.”

Helping creators get paid for their labor in 2021 is a cause that we should 100% get behind, especially if we’re consuming their content.

Over the next few months, Clubhouse will be prototyping their tipping, tickets and subscriptions – think a system akin to Patreon, but built directly into the app.

A feature unique to the app – tickets – will offer individuals and organizations the chance to hold formal discussions and events while charging an admission. Elite Clubhouse rooms? I wonder if I can get a Clubhouse press pass.

Additionally, Clubhouse has announced plans for Android development (the app has only been available to Apple users so far). They are also working on moderation policies after a recent controversial chat sparked uproar. To date, the app has been relying heavily on community moderation, the power of which I’ve witnessed countless times whilst in rooms.

So: Is the golden age of Clubhouse – only possible for a short period while everyone was stuck at home and before the app gained real mainstream traction – now over? Or will this new round of funding and subsequent development give the app a new beginning?

For now, I think it’s safe to say that the culture of Clubhouse will certainly be changing – what we don’t know is if the changes will make this cream-of-the-crop app even better, or if it’ll join the ranks of Instagram, Twitter, and Facebook in being another big-time social media staple.

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