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A Learning Opportunity

Las Vegas Strip

Las Vegas Strip

Being a Gambler

I took a gamble and spent the weekend in Las Vegas where I attended, and spoke at the first REBlogworld conference and then attended the Blog World and new media expo.

It was an amazing learning opportunity for me. Even though I did learn about some new technology that I am going to experiment, it wasn’t about technology. It was about the people I met. There is a whole world outside of real estate. I learned from journalists, artists, authors, professional bloggers and small business owners of all stripes.

New Ideas

I came away with new ideas and approaches to the web 2.0 world. I learned that I know more than I thought I did and that people in other industries can learn as much from me as I can learn from them and that we should talk to each other. We as real estate bloggers are not at all behind the times when it comes to how we use technology, and that surprised me since we work in an industry that is behind the times. We had a great group of speakers for the RE Blog event, the presentations were specialized and each was presented by the expert bloggers in our industry.

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Here are some of my take aways about authoring a blog:

1. Write about what you are passionate about. Blogs take a lot of work, and if the passion isn’t there the blogger won’t put in enough time.
2. It is better to be helpful than to be authoritative.
3. It is better to start a new category than it is to work to be number one in an existing category.
4. Blogs are a lot of work and they take time.
5. “Do more stupid shit” a quote from Chris Brogan Jeremy Wright when he talked about blog content.

My other big take away is that very little of the conference was about blog platforms or installing plug-ins. Most of the sessions dealt with content, social issues and how to monetize a blog, and even how to take a blog from hobby to business. Blogs are not just about technology, they are about content and we can’t lose sight of that all important truth.

The conferences were the best educational opportunity I have had in the last three years. Through REBlog World I learned more about how my peers use social media, and as always I loved being with the people who live inside of my computer. Bloggers are social and I am no exception.

I would like to thank Todd Carpenter and Jason Berman for putting the REBlogWorld event together. They did a great job, and I consider myself very lucky to have been part of it all.

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Written By

Full time REALTOR and licensed broker with Saint Paul Home Realty Realty in St. Paul, Minnesota. Author of, Columnist for Inman News and an avid photographer.



  1. Todd Carpenter

    September 23, 2008 at 7:20 pm

    You can count the people on one hand who I hold in your regard concerning real estate 2.0. For YOU to have gotten so much out of this show is it’s single greatest endorsement. Seriously.

    How many times has a hot shot blogger said they have little to learn from conferences? I said it myself before I went to Blog World a year ago.

    The honor is ALL ours Teresa. Thank You.

  2. Mary Pope-Handy

    September 23, 2008 at 7:33 pm

    Sounds like it was a great event. I hope to go in the future.

  3. John Perkins

    September 23, 2008 at 9:09 pm

    Its great to hear that it was a fantastic event. I wanted to attend but fell behind in a project that has to do with a combination of Blogging and Technology. Just couldn’t catch a break this time. I hope there are a few video’s from event to see sometime soon and will be putting it on my radar to attend next years event.

  4. Chris Brogan...

    September 23, 2008 at 9:22 pm

    Jeremy Wright told you to do more stupid shit. : ) I agree wholeheartedly, but that’s Jeremy from who said it.

    Super glad you were there. : )

  5. Teresa Boardman

    September 23, 2008 at 9:32 pm

    Chris My apologies. I can fix it too. I sat in the back and am not very tall, I couldn’t always tell who was talking. I enjoyed your panel very much and I love your blog too.

  6. Ginger Wilcox

    September 23, 2008 at 10:48 pm

    I couldn’t agree more with Teresa. I wasn’t sure if this conference was really going to be all that different than some of the other conferences I have attended. I went in feeling like I already knew quite a bit, but was blown away but the information I received. This conference was truly phenomenal and the quality of the speakers was exceptional. Todd Carpenter and Jason Berman did hit it out of the ballpark.

  7. sheilabragg

    September 24, 2008 at 12:58 am

    A Learning Opportunity: A comment a day may keep the doctor away… leave YOUR mark on this article!L..

  8. MichelleDe

    September 23, 2008 at 11:07 pm

    I just love item 5. I tend to have blog avoidance issues because my blog bores me. I do get buisness from it, you would think I would enjoy it a little more 🙁

  9. Rich Jacobson

    September 24, 2008 at 1:48 am

    I totally agree – Todd and Jason did an AWESOME job with our track on Friday. The RE sessions were wonderfully diverse and chock full of incredibly valuable stuff. I’ve suggested to Dave Taylor that some of our talented/gifted veterans be allowed to participate in some of the panels on Saturday & Sunday, or to even be presenters during those days. There’s a much larger conversation that is taking place globally, and it’s exciting to see how blogging is impacting other people/businesses.

  10. Missy Caulk

    September 24, 2008 at 6:16 pm

    Wish I had been there, and I think it is surprising too how many Realtors are into the technology thing vs the Brokers still using a ton of web 1.0.

  11. Paula Henry

    September 24, 2008 at 8:49 pm

    T – Thanks for the tips – I need to work more on the helpful and less on the authoritative. I do find it interesting you mention it is better to start a new category than work to be number one in an existing one. Food for thought!

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