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AG Flash Poll results – should Active Rainers switch to Posterous?



Last week, blogging platform Posterous announced they would be allowing content to be imported from real estate blogging platform ActiveRain and some people were defensive while others cheered.

To learn what the true sentiment was (and not just the voices of those who felt extremely positively or negatively about it), we took an AG Flash Poll to get a sense for whether or not people thought Active Rainers should switch to Posterous. Below are the surprising results.

Question: “are you currently an Active Rain blogger?”

We asked this question because if everyone who takes a poll is not using Active Rain, of course answers will skew negatively and we asked because we wanted to gauge how strongly current users felt versus non users.

Question: “Do you think Active Rain bloggers should switch to Posterous?”

Now that we know that an overwhelming majority of respondents are current Active Rain bloggers, the answer to this question was shocking because if Active Rain does anything in a more dominant way than any other blogging platform, it is cultivating and rewarding a culture of loyalty and participation.

What the results mean:

If you add both simple questions together, a currently active Active Rain population is torn as to whether or not to switch platforms. Not one respondent answered “maybe” or offered clarification, all answers were definitively yes or no.

In comments to our coverage of Posterous’ new offering, Jonathan Washburn, Active Rain’s CEO said, “I haven’t heard of anybody taking posterous up on their offer yet.”

In the same comments section, Rich Pearson, VP of Marketing at Posterous said, “We’ve had a lot of new Active Rain users join us in the past few days which is great.”

On top of all of that, there is a lot of bantering in comments as to the values, pros and cons of each platform and it’s an age old debate as to whether or not you should love or hate Active Rain, but the AG Flash Poll shows that whether or not people are vocalizing a switch, half believe that users should ditch Active Rain for Posterous while the other half remains loyal. What do YOU think?

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  1. Justin McHood

    July 8, 2010 at 12:56 am

    Ditch ’em both.

    Install WordPress on your own server (or use and own your own destiny.

    Sure, it takes a little more brains than it does to use AR or Posterous – but it is the only sure-fire way that you won’t put your future (content) in someone else’s hand.

    Oh, and then use posterous as a mobile blog. It is awesome!

  2. Benn Rosales

    July 8, 2010 at 3:47 am

    I wouldn’t recommend to a client to switch to posterous as a stand alone solution from Active Rain. I’ve nothing against posterous and suggest that agents have a presence there for whatever seo potential there may be, but I still think it makes little sense to make a lateral move at best.

  3. TheRECoach

    July 8, 2010 at 12:01 pm

    Switch to Posterous if your goal is to gain “new” readers. Switch to Posterous if your goal is to enlarge your Sphere. Switch to Posterous if you want to save time (Bookmarklet), while proving a wider Internet/Social Media presence (Auto Posting). Stay with Active Rain if you want to connect with your Peers for Referrals & Networking.

    You can also have your Posterous Blog “Auto Post” to your WordPress Blog, then just go in and “edit” the Categories, Tags & add a few Keywords. WordPress is much better to have, but Posterous has given me the ability to gain close to a 37% adaption rate amongst my 200 Agents! Never, in over 5 yrs, have I found a better way to get Real Estate Agents to “engage” in Blogging & Social Media…Never! It is the best way to start off a Rookie, think “Training Wheels:”

    Stay Blogging My Friends!


  4. Duke Long

    July 8, 2010 at 1:20 pm

    OK again,
    Drag ,drop to your e-mail,hit send. You are a blogger to the world…for FREE. POSTEROUS

  5. Rich Pearson

    July 8, 2010 at 1:45 pm

    Justin et al – very much appreciate the props for Posterous. We have lots of work to do to make it even more useful and are always looking for suggestions to make it better. You can reach me at rich(at) if you have ideas.

    If you are interested in hearing why other users switched to Posterous – or want to contribute yourself – it’s worth checking out

  6. Mark Brian

    July 8, 2010 at 3:04 pm

    Why not use both?

  7. Bryan McDonald

    July 8, 2010 at 3:46 pm

    I agree with @Mark Brian, why not use both.

    My guess is that not many Active Rain users will make the switch, yet. I say yet because it won’t be long before Posterous introduces a directory feature, maybe like WeFollow, where users can tag themselves with #RealEstate or #appraiser. Another interesting feature they could add would be a geolocation feature for its members in addition to the directory. I think one of the good things about Active Rain is that you can easily find a local real estate agent and view their blog, this is impossible to do at the moment with Posterous. Features like this along with the fact that it is free not only puts a lot of pressure on Active Rain, but on all blogging platforms.

  8. Avoid both unless you are doing it to pick up some links. Instead, install wordpress self-host and take control.

  9. Natasha Hall

    July 9, 2010 at 12:43 am

    AG Flash Poll results should Active Rainers switch to Posterous?

  10. Missy Caulk

    July 9, 2010 at 8:41 am

    I love Posterous, and have it branded like my static web-site with full home search features. It has saved my life the last few months as I have been too busy to write full posts. My Posterous blog has a sub-domain of my web-site (mostly static) so it has helped maintain my SERPS when busy. (as many closings at the end of May as my team had all last year)

    I have not ever written a post on Posterous but Share On Posterous through my bookmarklet information I want to get to my local area.

    Back in April I posted on Posterous on Activerain with 94 comments and afterwards I received a lot of folks subscribing to my Posterous blog.

    I agree that one should have their own blog and that is my primary business blog. I use all 3 platforms, each with a different goal in mind in who my target market is.

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Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.



facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

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Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.



Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

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Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.



impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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