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AG Flash Poll results – should Active Rainers switch to Posterous?



Last week, blogging platform Posterous announced they would be allowing content to be imported from real estate blogging platform ActiveRain and some people were defensive while others cheered.

To learn what the true sentiment was (and not just the voices of those who felt extremely positively or negatively about it), we took an AG Flash Poll to get a sense for whether or not people thought Active Rainers should switch to Posterous. Below are the surprising results.

Question: “are you currently an Active Rain blogger?”

We asked this question because if everyone who takes a poll is not using Active Rain, of course answers will skew negatively and we asked because we wanted to gauge how strongly current users felt versus non users.

Question: “Do you think Active Rain bloggers should switch to Posterous?”

Now that we know that an overwhelming majority of respondents are current Active Rain bloggers, the answer to this question was shocking because if Active Rain does anything in a more dominant way than any other blogging platform, it is cultivating and rewarding a culture of loyalty and participation.

What the results mean:

If you add both simple questions together, a currently active Active Rain population is torn as to whether or not to switch platforms. Not one respondent answered “maybe” or offered clarification, all answers were definitively yes or no.

In comments to our coverage of Posterous’ new offering, Jonathan Washburn, Active Rain’s CEO said, “I haven’t heard of anybody taking posterous up on their offer yet.”

In the same comments section, Rich Pearson, VP of Marketing at Posterous said, “We’ve had a lot of new Active Rain users join us in the past few days which is great.”

On top of all of that, there is a lot of bantering in comments as to the values, pros and cons of each platform and it’s an age old debate as to whether or not you should love or hate Active Rain, but the AG Flash Poll shows that whether or not people are vocalizing a switch, half believe that users should ditch Active Rain for Posterous while the other half remains loyal. What do YOU think?

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  1. Justin McHood

    July 8, 2010 at 12:56 am

    Ditch ’em both.

    Install WordPress on your own server (or use and own your own destiny.

    Sure, it takes a little more brains than it does to use AR or Posterous – but it is the only sure-fire way that you won’t put your future (content) in someone else’s hand.

    Oh, and then use posterous as a mobile blog. It is awesome!

  2. Benn Rosales

    July 8, 2010 at 3:47 am

    I wouldn’t recommend to a client to switch to posterous as a stand alone solution from Active Rain. I’ve nothing against posterous and suggest that agents have a presence there for whatever seo potential there may be, but I still think it makes little sense to make a lateral move at best.

  3. TheRECoach

    July 8, 2010 at 12:01 pm

    Switch to Posterous if your goal is to gain “new” readers. Switch to Posterous if your goal is to enlarge your Sphere. Switch to Posterous if you want to save time (Bookmarklet), while proving a wider Internet/Social Media presence (Auto Posting). Stay with Active Rain if you want to connect with your Peers for Referrals & Networking.

    You can also have your Posterous Blog “Auto Post” to your WordPress Blog, then just go in and “edit” the Categories, Tags & add a few Keywords. WordPress is much better to have, but Posterous has given me the ability to gain close to a 37% adaption rate amongst my 200 Agents! Never, in over 5 yrs, have I found a better way to get Real Estate Agents to “engage” in Blogging & Social Media…Never! It is the best way to start off a Rookie, think “Training Wheels:”

    Stay Blogging My Friends!


  4. Duke Long

    July 8, 2010 at 1:20 pm

    OK again,
    Drag ,drop to your e-mail,hit send. You are a blogger to the world…for FREE. POSTEROUS

  5. Rich Pearson

    July 8, 2010 at 1:45 pm

    Justin et al – very much appreciate the props for Posterous. We have lots of work to do to make it even more useful and are always looking for suggestions to make it better. You can reach me at rich(at) if you have ideas.

    If you are interested in hearing why other users switched to Posterous – or want to contribute yourself – it’s worth checking out

  6. Mark Brian

    July 8, 2010 at 3:04 pm

    Why not use both?

  7. Bryan McDonald

    July 8, 2010 at 3:46 pm

    I agree with @Mark Brian, why not use both.

    My guess is that not many Active Rain users will make the switch, yet. I say yet because it won’t be long before Posterous introduces a directory feature, maybe like WeFollow, where users can tag themselves with #RealEstate or #appraiser. Another interesting feature they could add would be a geolocation feature for its members in addition to the directory. I think one of the good things about Active Rain is that you can easily find a local real estate agent and view their blog, this is impossible to do at the moment with Posterous. Features like this along with the fact that it is free not only puts a lot of pressure on Active Rain, but on all blogging platforms.

  8. Avoid both unless you are doing it to pick up some links. Instead, install wordpress self-host and take control.

  9. Natasha Hall

    July 9, 2010 at 12:43 am

    AG Flash Poll results should Active Rainers switch to Posterous?

  10. Missy Caulk

    July 9, 2010 at 8:41 am

    I love Posterous, and have it branded like my static web-site with full home search features. It has saved my life the last few months as I have been too busy to write full posts. My Posterous blog has a sub-domain of my web-site (mostly static) so it has helped maintain my SERPS when busy. (as many closings at the end of May as my team had all last year)

    I have not ever written a post on Posterous but Share On Posterous through my bookmarklet information I want to get to my local area.

    Back in April I posted on Posterous on Activerain with 94 comments and afterwards I received a lot of folks subscribing to my Posterous blog.

    I agree that one should have their own blog and that is my primary business blog. I use all 3 platforms, each with a different goal in mind in who my target market is.

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Social Media

Zillow launches real estate brokerage after eons of swearing they wouldn’t

(MEDIA) We’ve warned of this for years, the industry funded it, and Zillow Homes brokerage has launched, and there are serious questions at hand.



zillow group

Zillow Homes was announced today, a Zillow licensed brokerage that will be fully operational in 2021 in Phoenix, Tucson, and Atlanta.

Whoa, big huge yawn-inducing shocker, y’all.

We’ve been warning for more than a decade that this was the end game, and the company blackballed us for our screams (and other criticisms, despite praise when merited here and there).

Blog posts were penned in fiery effigy calling naysayers like us stupid and paranoid.

Well color me unsurprised that the clarity of the gameplan was clear as day all along over here, and the paid talking heads sent out to astroturf, gaslight, and threaten us are now all quiet.

Continue reading…

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Social Media

We watched The Social Dilemma – here are some social media tips that stuck with us

(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.



Neon social media like heart with a 0

Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.

The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.

Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)

One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.

  1. Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
  2. Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
  3. Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
  4. Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
  5. Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
  6. Research the many extensions that remove these recommendations and help stop the collection of your data.

At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.

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Social Media

WeChat ban blocked by California judge, but for how long?

(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.



WeChat app icon on an iPhone screen

WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.

“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.

WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.

The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”

This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.

Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”

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