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Be Happy in The Cloud



Happy Little Cloud
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Previously, I explained what “The Cloud” is.  Today, I’m going to explain some great cloud computing resources for end users as well as addressing some of the concerns from last time.


HP just released their Mini 1000 series netbook, one in a long line of smaller, lighter laptops.  The early reviews have been very favorable, but there are a couple of main points that are appealing to myself and those I’ve spoken with about this computer.

  • It starts at $400!!!
  • Weighs less than 3 pounds!!!
  • Energy Star Certified!!!
  • Powerful enough to run Firefox and Google Chrome!!!
The last point is what makes cloud computing so incredible.  Although this laptop is by no means a powerhouse, it is powerful enough to run every single one of the cloud services I’m about to mention.

Word Replacement

I love Office 2007 and the ribbon, but many people haven’t become comfortable with the new user interface.  If that’s you, you should love Google Docs word processor.  It has toolbars far more similar to those found in Office 2003.  I consider myself to be an expert-level Word user and Google Docs does 99% of everything I want to do, including saving as a PDF.  The number one complaint I receive is that there aren’t enough fonts.  This is a document, it should be easy to use, which doesn’t require thousands of fonts.
  • Price: Free
  • Offline Access: Yes (via Google Gears)
  • Ease of Use: Very Easy

Excel Replacement

Google Docs for the win again!  Again, more similar to Excel 2003 than 2007, but a very robust package.  Here’s a disclaimer about Excel: most people use less than 10% of the true functionality of Excel.  Excel was not designed to be a database, but most people use this to track their contacts – first name in one column, last name in the next, email in the next and so on.  THIS IS NOT THE NATURE OF THE BEAST!  But if this is all you use it for, that’s perfectly fine, Google Docs spreadsheets will do the trick perfectly.  Again, 99% of the advanced features I use can be found here including your charts and graphs.  BONUS TIP: you can use this service to create EASY, FREE survey’s!
  • Price: Free
  • Offline Access: Yes (via Google Gears)
  • Ease of Use: Easy

PowerPoint Replacement

This is a tricky one for me all of a sudden.  I used to love SlideRocket, but they went out of beta and are now charging “from $10/month” for the version that is a must-have.  Why not use the free version, you ask?  You don’t get the offline player, which for me is the single must-have feature.  I’m cheap.  I already have PowerPoint, so I’m not sure I’m willing to pay $10/month.  Google Docs has a presentation tool, but right now it’s not very impressive.  So for me, since I do a ton of presentations, I’ll just bite the bullet and pay my $10 per month, but I’m not happy about it.  So about SlideRocket…
AWESOME!  Far better than PowerPoint! Better transitions, template systems and image tools!  Import your old PowerPoint presentations easily.
  • Price: Free (with paid options)
  • Offline Accesss: with $10/month paid upgrade
  • Ease of Use: Very easy

Photoshop Replacement

This is a tough one, mainly because there are so many options.  My current favorite is Picnik.  It’s very easy to use and integrates with my favorite online photo sharing/storage sites. It allows for all of the basic tools needed to fix photos (crop, resize, brightness, contrast and color correction) as well as quite a few creative tools.
  • Price: Free (paid upgrade available and worth it, only $24.95/year)
  • Offline Access: nope (the only real downside I’ve found)
  • Ease of Use: Very easy

Your Calendar Program Replacement

Thanks again to Google, this is an easy one.  Google Calendar is easy to use, fast, syncs with several devices and can easily be shared with others.  Just try it, you’ll be happy.
  • Price: Free
  • Offline Access: nope (but can be synced with several mobile devices)
  • Ease of Use: Very easy

Outlook Replacement

Made you look!  Sorry folks, right now there isn’t anything I’ve found (and I’ve been looking for a long time) that can reasonably expect to replace Outlook.
Those are the main programs I run into people using daily and have thoroughly researched, but if you have additional requests, please let me know in the comments.

Concerns about Cloud Computing

  • What do I do with my old data?
    • In some cases you can sync it, in others you can import it and yet in others, you have to recreate it.  This is an apparent concern of all of these developers and will become a mandatory feature for new offerings.
  • Is my data safe?
    • As safe as logging into your bank account online or even calling your credit card company.  All data can be hacked.  If you really want to be “safe”, you need to go completely off the grid ala Gene Hackman from Enemy of the State.
  • How can I be sure my data is safe?
    • I still don’t store credit card numbers or logins/passwords in the cloud, but then again, I don’t store then on my desktop either.  My credit cards are stored in my wallet and my usernames/passwords in my head.  If you have something truly sensitive, many of these services offer secure connections.  With Google, change the “http” of your web address with “https” for a secure connection.  As I mentioned in my previous piece, major healthcare companies are trusting Google and Microsoft to store your medical documents in the cloud, all of my financial information is stored in the cloud on services like Mint, so why can’t I store a class presentation online too?
  • How is cloud computing superior to what i’m already using? 
    • Save hard disk space, which allows you to use the new SSD (solid state drive) hard disks that typically have smaller storage volume, but better speeds and battery life.
    • Updates are almost always included.  Adobe just released Creative Suite 4 and to UPGRADE it’s going to cost me at least $899.99!  Picnik, SlideRocket and Google Docs are constantly adding new features for FREE to compete with their desktop counterparts.
    • You don’t need your computer!  You can access these sites from any computer, so you don’t have to lug yours around.
    • Computer horsepower requirements are less.  So if you decide you do want to carry around your computer, it can now be less than an inch thick and weigh less than 3 pounds.
  • Isn’t storing personally identifying information in the cloud is a liability if my clients don’t provide consent?
    • Do you send emails with customer information?  Do you EVER let customer information out of your sight?  Do you ever discuss customers and transactions over the phone?  If you answer YES to any of these, cloud computing is perfectly safe for you.
Like last time, please ask your questions in the comments below.  The last article in the series will be a bit shorter, I promise.

Nick runs a new media marketing consulting company helping real estate professionals learn how to implement new media tools into their marketing arsenal. He frequently gives presentations on generational marketing, green marketing and advanced online promotion. Nick is active on LinkedIn, Facebook and Twitter.

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  1. Ben Goheen

    October 30, 2008 at 11:38 pm

    It’s not an Outlook replacement – but Thunderbird does a much better job at basic email. I moved backwards (from Thunderbird to Outlook) for my email and it’s quite the learning curve.

    Thunderbird EASILY out-performs Outlook with regard to a spam filter and IMAP accounts.

  2. Nick Bostic

    October 31, 2008 at 8:04 am

    I love Thunderbird too, but if you’re looking for spam filter, IMAP-like control AND The Cloud, GMail and/or GMail Enterprise are the winners in this arena. The only real reason they can’t take over Outlook for the entire function set is the contact management is really basic. Once contact management is more robust, GMail plus GCal will replace Outlook for me. Good to see another Thunderbird user!

  3. Chris de Jong

    October 31, 2008 at 8:10 am

    Great article – I absolutely love learning about the future of the cloud and the concept of ubiquitous computing.

    Another category to possibly consider is music. Cloud services like LaLa and BlueTunes are making it incredibly simple to take your entire library with you where ever you go.

    I know personally that nothing helps me decompress like listening to some great tunes!

  4. Mark Eckenrode

    October 31, 2008 at 9:56 am

    started playing with an extremely powerful photoshop replacement (not just image touch-ups like Picnik)… check out

    there’s a learning curve but it’s probably the nicest and most complete replacement service i’ve come across yet

  5. Mitch

    October 31, 2008 at 10:03 am

    I’m glad you like SlideRocket and I’m sorry it bums you out to have to pay for some of the advanced features. Unfortunately, I think the days of advertising-supported web apps are numbered (unless you are the GoogleMonster) and we are a business that needs to make money to survive. We’ve positioned SlideRocket has a premium presentation tool with tons of great functionality at the cost of what you probably pay for lunch once a month so we think it’s a pretty fair deal…

  6. Matthew Hardy

    October 31, 2008 at 10:59 am

    You really should study this more. Software as a service (aka “the cloud”) is supremely more attractive to the vendors demanding never-ending monthly payments than it can ever be to customers trapped in their systems. Yes, I said trapped. In nearly all cases, vendor-hosted, subscription-model vendors make it either impossible or painful to get all your business data out of their system when you decide to leave. Oh, and ask your clients if they mind if you load important data on them on website after website. The tragic reality is that many agents find that important business data is strewn amongst all the sites they been “trying” while the intrinsic value of their real estate business has been undermined. And consider the people whose data your handling: you might just find that one day a seller is handing you and NDA (non disclosure agreement) mandating that data you collect on them is NOT submitted to yet another website.

  7. Missy Caulk

    October 31, 2008 at 9:01 pm

    Nick, I am enjoying your posts on this topic. I used SlideRock when Lani challenged us to. I loved it, I did a blog presentation in about 30 minutes.

    Started using Google Doc’s for all our transactions with the Buyer Agent and Assistant and Google Calendar.

    I’ve looked at a few things for Outlook, but can’t find anything I like any better at this point. I guess you could say I am addicted to Outlook, I use it A L L day long for everything NOT just email.

  8. Linsdey

    November 2, 2008 at 11:17 am

    I us? Google Doc’s for all transactions with the Buyer Agent and Assistant alongwith Google Calendar as well. You know I am quit ehappy about it

  9. Nick Bostic

    November 3, 2008 at 5:44 pm

    @Mark – Aviary is pretty cool although I’ll admit I forgot about it to a degree because of all the similar products that launched right around the same time. I guess I’ll need to revisit it.

    @Mitch – I understand the need to make money, but for myself (and I would imagine others), while the economy isn’t doing so hot, the choice to pay extra or just use PowerPoint that I already have is the question on my mind. There are several features of SlideRocket that PPT doesn’t have, but the ones I’ve discovered are all appearance tools, which I can live without.

    @Matthew – “Study this more”, I like that idea! However, I’ve been following and studying SaaS (Software As A Service) since before 2000 when family members at some of the largest tech companies out there were heading up divisions developing the earliest models. I can’t see how customer data would be loaded on website after website. A customers name on my online calendar isn’t something to worry about. Their listing flyer created in a photoshop replacement isn’t something to be scared of. People bank online, pay their bills online and frequently/unfortunately share sensitive data via IM and email all day long, I would be very surprised to start seeing NDA’s flying around. As for data lock-in, I can’t agree with you more. Services like Facebook and Top Producer are two of my favorite examples of over-the-top data lock-in that is very unfortunate.

    @Missy – I’ve been forced to become less reliant on Outlook since my company doesn’t officially support Vista or Outlook 2007, so my new laptop has been without Outlook since the beginning of the year. I use Outlook Web Access which is terrible, so I’ve been using Google Calendar (synced to my BlackBerry, synced to my Enterprise Server), but still don’t have a good contact manager integration.

  10. Missy Caulk

    January 10, 2009 at 7:52 pm

    Hi Nick, I know this is an older post, but since you wrote it my team has started using WiseAgent. It is very affordable, 25.00 per month. I brought all my outlook contacts into it and it is very user friendly unlike TP.

    It manages each transaction from start to finish. We tested it for 30 days, free without entering our cc. took the online training and signed up.

    I don’t think you are a Realtor so it might not work for you but for our team and my Assistant who manages all the transactions it works.

    I just bought a MacPro at Christmas, got Entourage and it is not as good as Outlook, so I will just use mail. Mail actually functins more like outlook than entourage.

  11. Nick Bostic

    January 11, 2009 at 3:01 pm

    I’ll definitely check out WiseAgent, thanks for the tip!


    February 25, 2009 at 10:06 pm

    Are you still using MS Office? Get with the times and move to the cloud.

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Social Media

How this influencer gained 26k followers during the pandemic

(SOCIAL MEDIA) Becoming an influencer on social media can seem appealing, but it’s not easy. Check out this influencer’s journey and her rise during the pandemic.



Influencer planning her social media posts.

Meet Carey McDermott – a 28-year-old Boston native – more widely known by her Instagram handle @subjectively_hot. Within a few months, since March, McDermott has accrued a whopping 26k following, and has successfully built her brand around activism, cheeky observations of day-to-day bullshit, and her evident hotness.

“It mostly started as a quarantine project.” Said McDermott, who was furloughed from her job at the start of shelter-in-place. “I had a lot of free time and I wanted to do an Instagram for a while so I thought, ‘I might as well take some pictures of myself.’”

To get started McDermott, used a lot of hashtags relevant to her particular niche to get noticed, and would follow other influencers that used similar hashtags.

“I definitely built a little online community of women, and we all still talk to each other a lot.”

Like many popular influencers, McDermott engages with her audience as much as possible. She is sure to like or reply to positive comments on her pictures, which makes followers feel special and seen, and subsequently more likely to follow and continue following her account. She also relies heavily on some of Instagram’s more interactive features.

When asked why she thinks she has been able to build and retain such a large base in just a few months, McDermott explained: “I think people like my [Instagram] Stories because I do a lot of polls and ask fun questions for people to answer, and then I repost them”.

But it’s not just fun and games for @subjectively_hot – Carey wants to use her account to make some substantial bread.

“I’ve gotten a bunch of products gifted to me in exchange for unpaid ads and I’m hoping to expand that so I can get paid ads and sponsorships. But free products are nice!”

Additionally, McDermott was recently signed with the talent agency the btwn – a monumental achievement which she attributes to her influencer status.

“Having a large Instagram following gave me the confidence to reach out to a modeling brand. After they looked at my Instagram, they signed me without asking for any other pictures.”

To aspiring influencers, McDermott offers this advice:

“Find your niche. Find your brand. Find what makes you unique and be yourself – don’t act like what you think an influencer should act like. People respond to you being authentic and sharing your real life. And definitely find other people in similar niches as you and build connections with them.”

But McDermott also warns against diving too unilaterally into your niche, and stresses the importance of a unique, multi-dimensional online persona.

“[@subjectively_hot] is inherently a plus size account. But a lot of plus size Instagrams are just about being plus size, and are only like, “I’m confident and here’s my body”. I don’t want to post only about body positively all day, I want it to be about me and being hot.”

And you definitely can’t paint this girl in broad strokes. I personally find her online personality hilarious, self-aware, and brutally anti-patriarchal (she explicitly caters to all walks of life minus the straight cis men who, to her dismay, frequent her DMs with unsolicited advice, comments, and pictures). Her meme and TikTok curations are typically some of the silliest, most honest content I see that day and, as her handle suggests, her pictures never fail in their hotness value.

For McDermott, right now is about enjoying her newfound COVID-era celebrityhood. Her next steps for @subjectively_hot include getting paid ads and sponsorships, and figuring out the most effective way to monetize her brand. The recent spike in COVID-19 cases threaten her chances of returning to the place of her former employment in the hospitality industry.

With so many influencers on Instagram and other platforms, some might find it hard to cash in on their internet fame. But with a loyal fanbase addicted to her golden, inspiring personality, I think Carey will do just fine.

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Social Media

This LinkedIn graphic shows you where your profile is lacking

(SOCIAL MEDIA) LinkedIn has the ability to insure your visibility, and this new infographic breaks down where you should put the most effort.




LinkedIn is a must-have in the professional world. However, this social media platform can be incredibly overwhelming as there are a lot of moving pieces.

Luckily, there is a fancy graphic that details everything you need to know to create the perfect LinkedIn profile. Let’s dive in!

As we know, it is important to use your real name and an appropriate headshot. A banner photo that fits your personal brand (e.g. fits the theme of your profession/industry) is a good idea to add.

Adding your location and a detailed list of work-related projects are both underutilized, yet key pieces of information that people will look for. Other key pieces come in the form of recommendations; connections aren’t just about numbers, endorse them and hopefully they will return the favor!

Fill in every and all sections that you can, and re-read for any errors (get a second set of eyes if there’s one available). Use the profile strength meter to get a second option on your profile and find out what sections could use a little more help.

There are some settings you can enable to get the most out of LinkedIn. Turn on “career interests” to let recruiters know that you are open to job offers, turn on “career advice” to participate in an advice platform that helps you connect with other leaders in your field, turn your profile privacy off from private in order to see who is viewing your profile.

The infographic also offers some stats and words to avoid. Let’s start with stats: 65% of employers want to see relevant work experience, 91 percent of employers prefer that candidates have work experience, and 68% of LinkedIn members use the site to reconnect with past colleagues.

Now, let’s talk vocab. The infographic urges users to avoid the following words: specialized, experienced, skilled, leadership, passionate, expert, motivated, creative, strategic, focused.

That was educational, huh? Speaking of education – be sure to list your highest level of academia. People who list their education appear in searches up to 17 times more often than those who do not. And, much like when you applied to college, your past education wasn’t all that you should have included – certificates (and licenses) and volunteer work help set you apart from the rest.

Don’t be afraid to ask your connections, colleagues, etc. for recommendations. And, don’t be afraid to list your accomplishments.

Finally, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. You’re already using the site, right? Use it to your advantage! Finish your profile by completing the all-star rating checklist: industry and location, skills (minimum of three), profile photo, at least 50 connections, current position (with description), two past positions, and education.

When all of this is complete, continue using LinkedIn on a daily basis. Update your profile when necessary, share content, and keep your name popping up on peoples’ timelines. (And, be sure to check out the rest of Leisure Jobs’ super helpful infographic that details other bits, like how to properly size photos!)

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Social Media

This Twitter tool hopes to fight misinformation, but how effective is it?

(SOCIAL MEDIA) Birdwatch is a new tool from Twitter in the fight against misinformation… in theory. But it could be overkill.



Twitter welcome screen open on large phone with stylus.

Social media has proven to be a blanket breeding ground for misinformation, and Twitter is most certainly not exempt from this rule. While we’ve seen hit-or-miss attempts from the notorious bird app to quell the spread of misinformation, their latest effort seems more streamlined—albeit a little overboard.

Birdwatch is a forthcoming feature from Twitter that will allegedly help users report misleading content. According to The Verge, Twitter has yet to release definitive details about the service. However, from leaked information, Birdwatch will serve the purpose of reporting misinformation, voting on whether or not it is truly misleading, and attaching notes to pertinent tweets.

Such a feature is still months away, so it appears that the upcoming election will take place before Birdwatch is officially rolled out.

There are a lot of positive sides to welcoming community feedback in a retaliation against false information, be it political in nature or otherwise. Fostering a sense of community responsibility, giving community members the option to report at their discretion, and including an option for a detailed response rather than a preset list of problems are all proactive ideas to implement, in theory.

Of course, that theory goes out the window the second you mention Twitter’s name.

The glaring issue with applying a community feedback patch to the rampant issue of misinformation on social media is simple: The misinformation comes from the community. A far cry from Twitter’s fact-checking warnings that appeared on relevant tweets earlier this year, Birdwatch—given what we know now—has every excuse to be more biased than any prior efforts.

Furthermore, the pure existence of misinformation on Twitter often results from the knee-jerk, short response format that tweets take. As such, expecting a lengthy form and vote application to fix the problem seems misguided. Simply reporting a tweet for being inaccurate or fostering harassment is already more of an involved process than most people are likely to partake in, so Birdwatch might be overdoing it.

As always, any effort from Twitter—or any social media company, for that matter—to crack down on the spread of misinformation is largely appreciated. Birdwatch, for all of its potential issues, is certainly a step in the right direction. Let’s just hope it’s an accessible step.

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