Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

What are the best times of day for social media posts?

(SOCIAL MEDIA NEWS) With so many different social media platforms, it’s hard to know what the best time and day to reach your followers is. A new study suggests it may vary greatly by industry and platform.

twitter social media posts content twitter

Bang for your buck

With so many different social media platforms, it’s difficult to know when to post in order to reach the maximum numbers of followers. Previously, we have discussed the importance of timing your posts on social media, as different days and times can yield diverse results.

According to eMarketer and TrackMaven, there are days and times that work better for posting to social media, especially Facebook and Twitter.

Getting timing down

As the holiday season is quickly approaching, followers are likely to be cruising social media for gift ideas, party inspiration, and accepting invitations from friends and family. If they are already on social media, you want to be sure to capture their attention. For this, timing is everything,

TrackMaven has been tracking the timing of social media posts Between January and July of this year. They tracked around 17.5 million social media posts from 17,737 brands worldwide across a variety of industries in order to determine when the best time and day to post to social media occurs.

[clickToTweet tweet=”New study reveals social media posts at night perform better. ” quote=”They found that the best-performing posts for Twitter, Instagram, and Facebook were made in the evenings, and towards the end of the work week.”]

Advertisement. Scroll to continue reading.

LinkedIn posts, however, were most relevant midweek in the morning (9am EST, to be exact). This makes sense, given that LinkedIn is aimed largely at the business crowd, and users are likely to check in early in the day so they have time to respond to message

Pinterest posts were oddly found to be most relevant on Fridays, around 1am EST.

I guess all that late night, insomniac Pinning I do is actually trendy.

What about different industries?

This study also examined how particular industries fared at certain times of the day. For example, retail brands had success when posting at 11am on Friday on Twitter and 1am Monday on Facebook.

For consumer goods, 11am Wednesday was optimal for Twitter, and 11am Sunday for Facebook.

Obviously, this proves there are some exceptions to the aforementioned times/days to post. However, they serve as a guideline for optimal times you may want to try posting and see if you find you’re able to engage with more followers, receive more likes and shares, or simply get a faster, more engaging response from your followers.


Advertisement. Scroll to continue reading.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

1 Comment

1 Comment

  1. Pingback: What are the best times of day for social media posts? – The American Genius – Results Matter

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

Social Media

Meta has been in a painstaking four year lawsuit over inappropriate data collection and usage, and more details just emerged.

Business Marketing

Marketers, we know it would be easier for your data analytics to be gathered in one place. Well boy, we have a tool for...

Social Media

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It's often shared haphazardly or not protected, and the app Grindr,...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.